Frye Boots Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Frye Boots sales on Amazon US totaled 1,800 units in July 2026 (▲ 38.5% vs. the prior month), generating an estimated $70,563 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 88.9% of unit volume and 86.4% of revenue, while a typical listing is priced at $176.81. The keyword itself pulled 19,592 Amazon queries over the same period (▲ 19.1% MoM).
Zooming out to the 12-month window ending July 2026, the frye boots Top 50 moved 21,400 units and $783,386 in cumulative sales — an average of 1,783 units and $65,282 per month. Monthly throughput topped out at 2,700 units in October 2025 and dipped to 700 in May 2026, leaving the latest reading 125.0% higher than August 2025.
Frye Boots Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.8K
▲ 38.5% MoM
Monthly Revenue 2026/07
$70.6K
▲ 64.9% MoM
Top 10 Market Share 2026/07
88.9%
Frye Boots Market Share & Sales Concentration on Amazon US — July 2026
The most-sold frye boots listing on Amazon US in July 2026 is ASIN B0FFNH6LC1 (Brand: Frye), which sold 500 units at $19.99 apiece — equal to 27.8% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 1,600 units and $60,947 in July 2026 — 88.9% of unit volume and 86.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Frye Boots' on Amazon
July 2026
Is 88.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FFNH6LC1
Frye Leather Water & Stain Repellent – 6oz Spray – Non-Aerosol, Made in USA – Protects Leather, Suede & Nubuck – Shields Against Water, Rain, Salt & Spills – Safe on All Colors
500
▼ 16.7%vs. prior month
$10K
latest month
12-month trend
B0D2KMNS45
DREAM PAIRS Women's Moto Knee High Boots
300
▲ 50.0%vs. prior month
$14.8K
latest month
12-month trend
B0DXZ9PHCM
Pasuot Western Cowboy Boots for Women - Knee High Wide Calf Cowgirl Boots, Slip On Pointed Toe Chunky Heel Fashion Retro Classic Pull On Tall Boot for ladies Party concert
200
▲ 100.0%vs. prior month
$11.1K
latest month
12-month trend
B0DK8WWSBJ
Gothictor Women's Banana Knee High Boots Square Toe Chunky Block Heel Comfortable Low Heel Pull on Wide Calf Riding Long Boots for Women
100
▲ 0.0%vs. prior month
$4.8K
latest month
12-month trend
B0FWBGD78K
Frye Leather Boot and Shoe Waterproof Balm, Weather Protection Conditioner with Mink Oil and Beeswax, Made in USA, BPA-Free
100
▲ 0.0%vs. prior month
$1.5K
latest month
12-month trend
B0DF72QJDS
AMINUGAL Knee High Boots Women Moto Biker Buckle Tall Boots
100
▲ 100.0%vs. prior month
$4.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Frye Boots Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Frye is the best-performing frye boots brand in July 2026, moving 600 units across 2 ASINs for 37.5% of Top 10 volume. DREAM PAIRS follows with 500 units (31.3%), ahead of Pasuot on 200 units (12.5%).
With 7 brands splitting the Top 10 and 81.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.49 to $53.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Frye
2 ASINs in Top 10
37.5%
Units
600
Revenue
$11.5K
Avg. price
$17.49
B0FFNH6LC1
$19.99·★4.5·180 revsFrye Leather Water & Stain Repellent – 6oz Spray – Non-Aerosol, Made in USA – Protects Leather, Suede & Nubuck – Shields Against Water, Rain, Salt & Spills – Safe on All Colors
Units sold500B0FWBGD78K
$15.00·★4.8·54 revsFrye Leather Boot and Shoe Waterproof Balm, Weather Protection Conditioner with Mink Oil and Beeswax, Made in USA, BPA-Free
Units sold100
DREAM PAIRS
3 ASINs in Top 10
31.3%
Units
500
Revenue
$24.6K
Avg. price
$48.66
B0D2KMNS45
$44.99·★4.2·928 revsDREAM PAIRS Women's Moto Knee High Boots
Units sold300B0DWSXZM5H
$49.99·★4.2·533 revsDREAM PAIRS Women's Square Toe Platform Chunky Block Heel Knee High Riding Boots
Units sold100B0DWSYFBK2
$50.99·★4.2·533 revsDREAM PAIRS Women's Square Toe Platform Chunky Block Heel Knee High Riding Boots
Units sold100
Pasuot
1 ASIN in Top 10
12.5%
Units
200
Revenue
$11.1K
Avg. price
$53.99
B0DXZ9PHCM
$53.99·★4.4·5.2K revsPasuot Western Cowboy Boots for Women - Knee High Wide Calf Cowgirl Boots, Slip On Pointed Toe Chunky Heel Fashion Retro Classic Pull On Tall Boot for ladies Party concert
Units sold200
Trending Frye Boots Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FPWV17LD booked 50 units at $49.58. On the growth side, B0DXZ9PHCM leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0DF72QJDS close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FPWV17LD
VBDB Women's Knee High Boots Square Toe Chunky Block Heel Long Boots for Women Comfortable Low Heel Womens Boots
Price
$49.58
Rating
4.1
Reviews
843
Latest month sales
B0DXZ9PHCM
Pasuot Western Cowboy Boots for Women - Knee High Wide Calf Cowgirl Boots, Slip On Pointed Toe Chunky Heel Fashion Retro Classic Pull On Tall Boot for ladies Party concert
Price
$53.99
Rating
4.4
Reviews
5.2K
Latest month sales
B0DF72QJDS
AMINUGAL Knee High Boots Women Moto Biker Buckle Tall Boots
Unlock to view ASIN details and product titles
Price
$48.99
Rating
4.3
Reviews
825
Latest month sales
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