Frozen 2 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

LUV HER is the best-performing frozen 2 brand in July 2026, moving 2,700 units across 2 ASINs for 23.9% of Top 10 volume. THERMOS follows with 2,000 units (17.7%), ahead of Crayola on 1,000 units (8.8%).

Volume is spread across 9 brands, with the top three holding 50.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.70 to $15.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B094YQSDFG leads positive momentum with ▲ 100.0% MoM growth on 400 units, with B0D848MV37 close behind at ▲ 25.0% MoM on 1K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.