Friendship Bracelet String Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Friendship Bracelet String sales on Amazon US totaled 140,200 units in July 2026 (▲ 2.2% vs. the prior month), generating an estimated $1,325,102 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.6% of unit volume and 45.8% of revenue, while a typical listing is priced at $11.41. The keyword itself pulled 32,406 Amazon queries over the same period (▼ 14.1% MoM).
Zooming out to the 12-month window ending July 2026, the friendship bracelet string Top 50 moved 1,327,300 units and $12,237,569 in cumulative sales — an average of 110,608 units and $1,019,797 per month. Monthly throughput topped out at 155,900 units in December 2025 and dipped to 66,250 in May 2026, leaving the latest reading 32.5% higher than August 2025.
Friendship Bracelet String Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
140.2K
▲ 2.2% MoM
Monthly Revenue 2026/07
$1.3M
▲ 7.1% MoM
Top 10 Market Share 2026/07
55.6%
Friendship Bracelet String Market Share & Sales Concentration on Amazon US — July 2026
The most-sold friendship bracelet string listing on Amazon US in July 2026 is ASIN B07D4J1MQ4 (Brand: PAXCOO), which sold 10,000 units at $6.99 apiece — equal to 7.1% of every unit tracked in this report.
The Top 10 ASINs account for 78,000 units and $606,980 in July 2026 — 55.6% of unit volume and 45.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Friendship Bracelet String' on Amazon
July 2026
Is 55.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07D4J1MQ4
Paxcoo Elastic Bracelet String Cord Stretch Bead Cord for Jewelry Making and Bracelets Making
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B07YFBRZ3J
Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn, Craft Floss
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B08F49YVQP
LUSTEMBER 1mm Stretchy Bracelet String, Sturdy Rainbow Elastic String Elastic Cord for Jewelry Making, Necklaces, Beading and Crafts
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B0G4CNKBT8
LOVIMAG Embroidery Thread 180pcs Friendship Bracelet String Floss Kit Yarn | Hair Wrap Shirt Lanyard Patterns Crochet Craft Threads Supplies Cross Stitch Sewing Needlepoint Thin Rainbow Beginners
10K
▲ 11.1%vs. prior month
$98K
latest month
12-month trend
B089W5JG2F
LUSTEMBER Stretchy String for Bracelets, 4 Rolls 1 mm Sturdy Elastic String Elastic Cord for Jewelry Making, Necklaces, Beading (2 Black+ 2 White)
8K
▼ 20.0%vs. prior month
$79.9K
latest month
12-month trend
B09X9DPDBQ
Redtwo Redtwo 5100 Clay Beads Bracelet Making Kit, Flat Preppy Beads for Friendship Jewelry Making,Polymer Heishi Beads with Charms Gifts for Teen Girls Crafts for Girls Ages 8-12 | Flat Preppy Polymer Beads with Charms Gifts for Teen Girls Crafts for Girls Ages 8-12
8K
▲ 14.3%vs. prior month
$53.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Friendship Bracelet String Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LUSTEMBER is the best-performing friendship bracelet string brand in July 2026, moving 24,000 units across 3 ASINs for 30.8% of Top 10 volume. PAXCOO follows with 15,000 units (19.2%), ahead of XLSFPY on 10,000 units (12.8%).
With 7 brands splitting the Top 10 and 62.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $7.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LUSTEMBER
3 ASINs in Top 10
30.8%
Units
24K
Revenue
$191.8K
Avg. price
$7.99
B08F49YVQP
$6.99·★4.7·4.9K revsLUSTEMBER 1mm Stretchy Bracelet String, Sturdy Rainbow Elastic String Elastic Cord for Jewelry Making, Necklaces, Beading and Crafts
Units sold10KB089W5JG2F
$9.99·★4.8·3.8K revsLUSTEMBER Stretchy String for Bracelets, 4 Rolls 1 mm Sturdy Elastic String Elastic Cord for Jewelry Making, Necklaces, Beading (2 Black+ 2 White)
Units sold8KB08F7X79J9
$6.99·★4.7·2.7K revsLUSTEMBER Elastic String for Bracelets, 2 Rolls 1 mm Sturdy Stretchy Elastic Cord for Jewelry Making, Necklaces, Beading
Units sold6K
PAXCOO
2 ASINs in Top 10
19.2%
Units
15K
Revenue
$104.8K
Avg. price
$6.99
B07D4J1MQ4
$6.99·★4.4·31K revsPaxcoo Elastic Bracelet String Cord Stretch Bead Cord for Jewelry Making and Bracelets Making
Units sold10KB07HBPGXJG
$6.99·★4.6·12.4K revsPaxcoo 0.8mm Elastic String, Stretchy Bracelet String Crystal String Bead Cord for Bracelet, Beading and Jewelry Making (120 m)
Units sold5K
XLSFPY
1 ASIN in Top 10
12.8%
Units
10K
Revenue
$59.9K
Avg. price
$5.99
B07YFBRZ3J
$5.99·★4.7·7K revsFriendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn, Craft Floss
Units sold10K
Trending Friendship Bracelet String Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07HBPGXJG booked 5K units at $6.99, with ▲ 150.0% MoM change. On the growth side, B0C77HVR5G leads positive momentum with ▲ 133.3% MoM growth on 700 units, with B0DT8G31VL close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07HBPGXJG
Paxcoo 0.8mm Elastic String, Stretchy Bracelet String Crystal String Bead Cord for Bracelet, Beading and Jewelry Making (120 m)
Price
$6.99
Rating
4.6
Reviews
12.4K
Latest month sales
B0C77HVR5G
Selizo 12 Rolls Nylon String for Bracelets, Chinese Knotting Nylon Cord for Jewelry Making, Nylon Beading Thread for Kumihimo, Braided Bracelets, Necklaces, Macrame Craft, Wind Chime
Price
$12.99
Rating
4.7
Reviews
546
Latest month sales
B0DT8G31VL
Lanyard String, 20 Rolls Gimp String Kit, Plastic Strings Lacing Cord | Boondoggle Strings Kit, 1200 Feet, 52Pcs Keychain Lanyards Accessories,for Keychain Crafts, Bracelet with Instruction Box
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.5
Reviews
231
Latest month sales
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