Fresh Produce (brands May Vary) Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fresh Produce (brands May Vary) sales on Amazon US totaled 4,580,000 units in July 2026 (▲ 2.5% vs. the prior month), generating an estimated $11,838,900 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 21.8% of unit volume and 14.2% of revenue, while a typical listing is priced at $2.56. The keyword itself pulled 21,149 Amazon queries over the same period (▲ 14.4% MoM).
Zooming out to the 12-month window ending July 2026, the fresh produce (brands may vary) Top 50 moved 47,881,600 units and $125,780,646 in cumulative sales — an average of 3,990,133 units and $10,481,721 per month. Monthly throughput topped out at 4,580,000 units in July 2026 and dipped to 3,458,000 in May 2026, leaving the latest reading 14.8% higher than August 2025.
Fresh Produce (brands May Vary) Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
4.6M
▲ 2.5% MoM
Monthly Revenue 2026/07
$11.8M
▲ 0.9% MoM
Top 10 Market Share 2026/07
21.8%
Fresh Produce (brands May Vary) Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fresh produce (brands may vary) listing on Amazon US in July 2026 is ASIN B000NOGKN4 (Brand: Fresh Produce (Brands May Vary)), which sold 100,000 units at $0.82 apiece — equal to 2.2% of every unit tracked in this report.
The Top 10 ASINs account for 1,000,000 units and $1,680,000 in July 2026 — 21.8% of unit volume and 14.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fresh Produce (brands May Vary)' on Amazon
July 2026









Is 21.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B000NOGKN4
Medium Hass Avocado
100K
▲ 0.0%vs. prior month
$82K
latest month
12-month trend

B000NSFQIU
Lime
100K
▲ 0.0%vs. prior month
$25K
latest month
12-month trend

B000P6G12U
Red Raspberries, 6 oz
100K
▲ 0.0%vs. prior month
$292K
latest month
12-month trend

B000P6G13E
Plum Roma Tomato
100K
▲ 0.0%vs. prior month
$29K
latest month
12-month trend

B000P6J0SM
Strawberries, 1 Lb
100K
▲ 0.0%vs. prior month
$235K
latest month
12-month trend

B000P6L4BI
Organic Yellow Peach, 1 Each
100K
▲ 11.1%vs. prior month
$139K
latest month
12-month trend
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Trending Fresh Produce (brands May Vary) Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B000P6L4BI booked 100K units at $1.26, with ▲ 11.1% MoM change. On the growth side, B07J6Y2K75 leads positive momentum with ▲ 100.0% MoM growth on 100K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B000P6L4BI
Organic Yellow Peach, 1 Each
Price
$1.26
Rating
4.2
Reviews
5.1K
Latest month sales

B000RGYJQI
Organic Red Bell Pepper
Price
$2.15
Rating
4.7
Reviews
14.4K
Latest month sales

B07J6Y2K75
Yellow Peach
Unlock to view ASIN details and product titles
Price
$0.97
Rating
4.0
Reviews
5.2K
Latest month sales
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