French Toast Sticks Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
French Toast Sticks sales on Amazon US totaled 103,550 units in July 2026 (▲ 15.2% vs. the prior month), generating an estimated $537,366 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.3% of unit volume and 69.0% of revenue, while a typical listing is priced at $17.09. The keyword itself pulled 32,775 Amazon queries over the same period (▲ 4.7% MoM).
Zooming out to the 12-month window ending July 2026, the french toast sticks Top 50 moved 1,124,950 units and $5,182,740 in cumulative sales — an average of 93,746 units and $431,895 per month. Monthly throughput topped out at 106,250 units in January 2026 and dipped to 57,000 in May 2026, leaving the latest reading 11.5% higher than August 2025.
French Toast Sticks Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
103.5K
▲ 15.2% MoM
Monthly Revenue 2026/07
$537.4K
▲ 13.4% MoM
Top 10 Market Share 2026/07
76.3%
French Toast Sticks Market Share & Sales Concentration on Amazon US — July 2026
The most-sold french toast sticks listing on Amazon US in July 2026 is ASIN B09C29WZMC (Brand: Amazon Grocery), which sold 20,000 units at $2.96 apiece — equal to 19.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 79,000 units and $370,560 in July 2026 — 76.3% of unit volume and 69.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'French Toast Sticks' on Amazon
July 2026
Is 76.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09C29WZMC
Amazon Grocery, Cinnamon French Toast Sticks, Frozen, 16 Oz
20K
▲ 100.0%vs. prior month
$62.2K
latest month
12-month trend
B004VPHPWG
Marzetti Company New York Texas Garlic Toast, 11.25 oz (Frozen)
10K
▲ 0.0%vs. prior month
$29.7K
latest month
12-month trend
B004VPHQJS
New York Garlic Breadstick, 10.5 Oz
10K
▲ 0.0%vs. prior month
$32.5K
latest month
12-month trend
B07YHG39KZ
365 By Whole Foods Market, Original Pancake Bites, 10.8 Ounce
7K
▲ 0.0%vs. prior month
$23.7K
latest month
12-month trend
B01N9K7W9M
Dave's Killer Bread Raisin' the Roof!, Cinnamon Raisin Organic Breakfast Bread, 18 oz Loaf
7K
▲ 0.0%vs. prior month
$49.1K
latest month
12-month trend
B08P4VZH5M
Feel Good Foods, Mozzarella Sticks, 8 Ounce
6K
▼ 14.3%vs. prior month
$61.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best French Toast Sticks Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing french toast sticks brand in July 2026, moving 20,000 units across 1 ASIN for 25.3% of Top 10 volume. 365 by Whole Foods Market follows with 17,000 units (21.5%), ahead of Marzetti on 10,000 units (12.7%).
Volume is spread across 8 brands, with the top three holding 59.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $2.96 to $3.40, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
1 ASIN in Top 10
25.3%
Units
20K
Revenue
$62.2K
Avg. price
$2.96
B09C29WZMC
$2.96·★4.6·2.2K revsAmazon Grocery, Cinnamon French Toast Sticks, Frozen, 16 Oz
Units sold20K
365 by Whole Foods Market
3 ASINs in Top 10
21.5%
Units
17K
Revenue
$60.6K
Avg. price
$3.40
B07YHG39KZ
$2.82·★4.7·3.8K revs365 By Whole Foods Market, Original Pancake Bites, 10.8 Ounce
Units sold7KB074H7Y7XJ
$3.59·★4.1·2.5K revs365 by Whole Foods Market, Organic Mini Toast, 2.8 Ounce
Units sold5KB0D43GJDYP
$3.79·★4.0·455 revs365 by Whole Foods Market Texas Garlic Toast, 11.85 OZ
Units sold5K
Marzetti
1 ASIN in Top 10
12.7%
Units
10K
Revenue
$29.7K
Avg. price
$3.12
B004VPHPWG
$3.12·★4.8·8K revsMarzetti Company New York Texas Garlic Toast, 11.25 oz (Frozen)
Units sold10K
Trending French Toast Sticks Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CS182TN7 booked 4K units at $14.97, with ▲ 100.0% MoM change. On the growth side, B09C29WZMC leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B01F6E8FAG close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CS182TN7
Nutella & GO! Chocolate Hazelnut Spread with Cocoa + Breadsticks, 10 Snack Packs, 1.8 oz Each
Price
$14.97
Rating
4.8
Reviews
207
Latest month sales
B09C29WZMC
Amazon Grocery, Cinnamon French Toast Sticks, Frozen, 16 Oz
Price
$2.96
Rating
4.6
Reviews
2.2K
Latest month sales
B01F6E8FAG
RICH PRODUCTS Farm Cinnamon French Toast Sticks, 12 OZ (frozen)
Unlock to view ASIN details and product titles
Price
$4.49
Rating
4.6
Reviews
2.1K
Latest month sales
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