Freezer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Freezer sales on Amazon US totaled 14,850 units in July 2026 (▼ 22.9% vs. the prior month), generating an estimated $3,064,836 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.5% of unit volume and 78.3% of revenue, while a typical listing is priced at $679.68. The keyword itself pulled 88,492 Amazon queries over the same period (▼ 0.5% MoM).
Zooming out to the 12-month window ending July 2026, the freezer Top 50 moved 102,700 units and $22,046,950 in cumulative sales — an average of 8,558 units and $1,837,246 per month. Monthly throughput topped out at 19,200 units in June 2026 and dipped to 4,600 in January 2026, leaving the latest reading 188.3% higher than August 2025.
Freezer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
14.8K
▼ 22.9% MoM
Monthly Revenue 2026/07
$3.1M
▼ 19.2% MoM
Top 10 Market Share 2026/07
79.5%
Freezer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold freezer listing on Amazon US in July 2026 is ASIN B08G1BBBQW (Brand: BougeRV), which sold 3,000 units at $165.99 apiece — equal to 20.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 11,800 units and $2,400,659 in July 2026 — 79.5% of unit volume and 78.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Freezer' on Amazon
July 2026
Is 79.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B08G1BBBQW
BougeRV 12v refrigerator 23 Quart, -8℉~50℉ Portable Freezer for Car, Grey | No Ice Needed, Use as Fridge or Freezer, Fast 15-Min Cool to 32°F, 12/24V DC, 110V AC, Electric Cooler for Camping, Road Trip
3K
▲ 0.0%vs. prior month
$473.2K
latest month
12-month trend
B0GLNPDCHL
3.2 Cu Ft Mini Fridge with Freezer, Single Door Upright Freezer | Energy Efficient, Large Capacity, Reversible Door, ETL Certified, Small Refrigerator for Bedroom, Office & Dorm, Black
2K
▼ 33.3%vs. prior month
$290.3K
latest month
12-month trend
B0CCF8CY8B
Igloo 3.2 Cu.Ft. Mini Fridge with Freezer - Single Door Compact Refrigerator with Glass Shelves for Homes, Dorms & Offices- Keep Snacks, Drinks & Frozen Foods Cool with Temperature Control Mini Fridge
1K
▼ 75.0%vs. prior month
$161.4K
latest month
12-month trend
B0CNSJN66L
Kismile 3.2 Cubic Feet Chest Freezer, Small Deep Freezer for Home, Black | 2 Removable Basket, Adjustable Temperature, Free Standing Top open Door, Fits Kitchen/Office/Bar
1K
▲ 100.0%vs. prior month
$197.7K
latest month
12-month trend
B0G2WPQBWF
EUHOMY 53QT 12 Volt Refrigerator, -4℉~ 68℉ Portable Freezer, for Car | No Ice Needed, 12V&100-240V,Wheels&Basket Fast Cooling, ECO/MAX Modes, 3-Level Battery Protection, Home&Outdoor Use,Low Noise
1K
▲ 0.0%vs. prior month
$219.4K
latest month
12-month trend
B0CQT26VCW
Midea 7.0 Cu.ft Chest Freezer, Fridge Freezer Convertible with LED Light | Removable Basket, Adjustable Temperature, For Kitchen Apartment Office
1K
▲ 0.0%vs. prior month
$299.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Freezer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BougeRV is the best-performing freezer brand in July 2026, moving 3,000 units across 1 ASIN for 25.4% of Top 10 volume. Midea follows with 2,300 units (19.5%), ahead of Frostorm on 2,000 units (16.9%).
With 7 brands splitting the Top 10 and 61.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $139.99 to $242.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BougeRV
1 ASIN in Top 10
25.4%
Units
3K
Revenue
$473.2K
Avg. price
$165.99
B08G1BBBQW
$165.99·★4.6·3K revsBougeRV 12v refrigerator 23 Quart, -8℉~50℉ Portable Freezer for Car, Grey | No Ice Needed, Use as Fridge or Freezer, Fast 15-Min Cool to 32°F, 12/24V DC, 110V AC, Electric Cooler for Camping, Road Trip
Units sold3K
Midea
3 ASINs in Top 10
19.5%
Units
2.3K
Revenue
$589.2K
Avg. price
$242.99
B0CQT26VCW
$299.99·★3.7·241 revsMidea 7.0 Cu.ft Chest Freezer, Fridge Freezer Convertible with LED Light | Removable Basket, Adjustable Temperature, For Kitchen Apartment Office
Units sold1KB0G443NKSP
$209.98·★4.5·6K revsMidea 3.1 Cu.ft Mini Fridge with Freezer, Energy Star Certified, for Dorm | Adjustable Remove Glass Shelves, Reversible Door, Silver
Units sold700B0CQT1JGQQ
$219.00·★4.3·327 revsMidea 3.5 Cu.ft Chest Freezer, Fridge Freezer Convertible with LED Light | Removable Basket, Adjustable Temperature, For Kitchen Apartment Office
Units sold600
Frostorm
1 ASIN in Top 10
16.9%
Units
2K
Revenue
$290.3K
Avg. price
$139.99
B0GLNPDCHL
$139.99·★4.4·432 revs3.2 Cu Ft Mini Fridge with Freezer, Single Door Upright Freezer | Energy Efficient, Large Capacity, Reversible Door, ETL Certified, Small Refrigerator for Bedroom, Office & Dorm, Black
Units sold2K
Trending Freezer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0G443NKSP booked 700 units at $209.98, with ▲ 600.0% MoM change. On the growth side, B0H1M59DLY leads positive momentum with ▲ 500.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G443NKSP
Midea 3.1 Cu.ft Mini Fridge with Freezer, Energy Star Certified, for Dorm | Adjustable Remove Glass Shelves, Reversible Door, Silver
Price
$209.98
Rating
4.5
Reviews
6K
Latest month sales
B0C9RXMQZG
Igloo 3.5 Cu Ft. Upright Deep Freezer Chest- Deep Freezer with Quick Freezing System & Adjustable Thermostat- Low Noise Freezer with Removable Basket & LED Lights for Homes, Garages & Basements- Black
Price
$222.50
Rating
4.6
Reviews
1.1K
Latest month sales
B0H1M59DLY
TABU 5.0 Cubic Feet Chest Freezer, Compact Deep Freezer, Black | Top Opening, 7 Level Adjustable Thermostat & Removable Basket,Space-Saving, Low Noise, Freestanding (Black, 5.0 Cu.Ft.)
Unlock to view ASIN details and product titles
Price
$199.99
Rating
4.0
Reviews
223
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this freezer report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card