Fr Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fr sales on Amazon US totaled 1,800 units in July 2026 (▼ 5.3% vs. the prior month), generating an estimated $56,318 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.6% of unit volume and 71.7% of revenue, while a typical listing is priced at $31.91. The keyword itself pulled 15,679 Amazon queries over the same period (▼ 38.5% MoM).
Zooming out to the 12-month window ending July 2026, the fr Top 50 moved 19,750 units and $532,246 in cumulative sales — an average of 1,646 units and $44,354 per month. Monthly throughput topped out at 2,000 units in November 2025 and dipped to 750 in May 2026, leaving the latest reading 33.3% higher than August 2025.
Fr Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.8K
▼ 5.3% MoM
Monthly Revenue 2026/07
$56.3K
▼ 2.3% MoM
Top 10 Market Share 2026/07
80.6%
Fr Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fr listing on Amazon US in July 2026 is ASIN B08RSC4M87 (Brand: Fullsheild), which sold 300 units at $14.99 apiece — equal to 16.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 1,450 units and $40,357 in July 2026 — 80.6% of unit volume and 71.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fr' on Amazon
July 2026
Is 80.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08RSC4M87
Fullsheild FR Balaclava Face Mask for Men Flame Resistant Hood Welding Cap | 100% Cotton FR Face Mask Arc Flash NFPA2112 CAT2 Face Cover Welding Neck Gaiter Fire Retardant Welding Protector Hat One Size
300
▲ 0.0%vs. prior month
$4.5K
latest month
12-month trend
B0DN14NQFY
SKSAFETY FR Shirts for Men, 7 oz Flame Resistant Welding Work Shirt | 100% Cotton, Fire Retardant Shirt, CAT 2 Arc Rated, UL Certified, Long Sleeve, Machine Washable
200
▲ 300.0%vs. prior month
$5.7K
latest month
12-month trend
B08K2RCT7V
BOCOMAL Men's FR Shirts 6.25oz Lightweight Flame Resistant Welding Workwear | 100% Cotton,Fire Retardant Shirt,Arc Flash Rated NFPA2112 CAT2 UL Certified,YKK Pearl Snaps,Button Down,Water Stain Resistant
200
▲ 0.0%vs. prior month
$7.3K
latest month
12-month trend
B09V25SZJY
BOCOMAL FR Shirts Long Sleeve Henley 5.5oz Lightweight Flame Resistant CAT2 | 100% Cotton Fire Retardant Cotton Knit,NFPA2112,FR Tag,Chest Pocket,Rib-Knit Cuffs,Arc Rated Classic Work T-Shirt,Relaxed Fit
200
▲ 0.0%vs. prior month
$7K
latest month
12-month trend
B09V27T8VQ
BOCOMAL FR Shirts Long Sleeve Henley 5.5oz Lightweight Flame Resistant CAT2 | 100% Cotton Fire Retardant Cotton Knit,NFPA2112,FR Tag,Chest Pocket,Rib-Knit Cuffs,Arc Rated Classic Work T-Shirt,Relaxed Fit
100
▼ 50.0%vs. prior month
$3.5K
latest month
12-month trend
B0D66FQL47
BOCOMAL FR Neck Gaiter Face Mask for Summer 4oz EX Soft Lightweight CAT1 | Flame Resistant Welding Hood,100% Cotton heather jersey,Strecthable Rib-Knit front,One Size Fits all
100
▼ 50.0%vs. prior month
$1.5K
latest month
12-month trend
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Best Fr Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BOCOMAL is the best-performing fr brand in July 2026, moving 950 units across 8 ASINs for 65.5% of Top 10 volume. Fullsheild follows with 300 units (20.7%), ahead of SKSAFETY on 200 units (13.8%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.99 to $30.64, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BOCOMAL
8 ASINs in Top 10
65.5%
Units
950
Revenue
$30.1K
Avg. price
$30.64
B08K2RCT7V
$34.19·★4.6·126 revsBOCOMAL Men's FR Shirts 6.25oz Lightweight Flame Resistant Welding Workwear | 100% Cotton,Fire Retardant Shirt,Arc Flash Rated NFPA2112 CAT2 UL Certified,YKK Pearl Snaps,Button Down,Water Stain Resistant
Units sold200B09V25SZJY
$34.99·★4.6·2.4K revsBOCOMAL FR Shirts Long Sleeve Henley 5.5oz Lightweight Flame Resistant CAT2 | 100% Cotton Fire Retardant Cotton Knit,NFPA2112,FR Tag,Chest Pocket,Rib-Knit Cuffs,Arc Rated Classic Work T-Shirt,Relaxed Fit
Units sold200B09V27T8VQ
$34.99·★4.6·2.4K revsBOCOMAL FR Shirts Long Sleeve Henley 5.5oz Lightweight Flame Resistant CAT2 | 100% Cotton Fire Retardant Cotton Knit,NFPA2112,FR Tag,Chest Pocket,Rib-Knit Cuffs,Arc Rated Classic Work T-Shirt,Relaxed Fit
Units sold100B0D66FQL47
$14.99·★4.6·224 revsBOCOMAL FR Neck Gaiter Face Mask for Summer 4oz EX Soft Lightweight CAT1 | Flame Resistant Welding Hood,100% Cotton heather jersey,Strecthable Rib-Knit front,One Size Fits all
Units sold100B0D59Q5C44
$42.99·★4.6·552 revsBOCOMAL FR Shirts for Summer Breathable Vented Mesh 6oz Fire Resistant Crew | Flame Retardant CAT2 Midweight Cotton,Rib-Knit Cuffs,Inherent FR Modacrylic Underarm,Cooling Breathable Long Sleeve T shirt
Units sold100B0D66LV8T3
$14.99·★4.6·224 revsBOCOMAL FR Neck Gaiter Face Mask for Summer 4oz EX Soft Lightweight CAT1 | Flame Resistant Welding Hood,100% Cotton heather jersey,Strecthable Rib-Knit front,One Size Fits all
Units sold100B0D8VGPT64
$32.99·★4.5·117 revsBOCOMAL FR Shirts for Men Melt Pocket Midweight Crew T-Shirt NFPA2112/CAT2 | 6oz Fire Resistant Cotton Jersey,Chest Pocket,Contrast Stitches Long Sleeve Work Shirt,Arc Rated Flexible Rib Cuffs Workwear
Units sold100B095719FKY
$34.99·★4.6·2.4K revsBOCOMAL FR Shirts Long Sleeve Henley 5.5oz Lightweight Flame Resistant CAT2 | 100% Cotton Fire Retardant Cotton Knit,NFPA2112,FR Tag,Chest Pocket,Rib-Knit Cuffs,Arc Rated Classic Work T-Shirt,Relaxed Fit
Units sold50
Fullsheild
1 ASIN in Top 10
20.7%
Units
300
Revenue
$4.5K
Avg. price
$14.99
B08RSC4M87
$14.99·★4.6·1.3K revsFullsheild FR Balaclava Face Mask for Men Flame Resistant Hood Welding Cap | 100% Cotton FR Face Mask Arc Flash NFPA2112 CAT2 Face Cover Welding Neck Gaiter Fire Retardant Welding Protector Hat One Size
Units sold300
SKSAFETY
1 ASIN in Top 10
13.8%
Units
200
Revenue
$5.7K
Avg. price
$28.49
B0DN14NQFY
$28.49·★4.5·433 revsSKSAFETY FR Shirts for Men, 7 oz Flame Resistant Welding Work Shirt | 100% Cotton, Fire Retardant Shirt, CAT 2 Arc Rated, UL Certified, Long Sleeve, Machine Washable
Units sold200
Trending Fr Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DN14NQFY leads positive momentum with ▲ 300.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DN14NQFY
SKSAFETY FR Shirts for Men, 7 oz Flame Resistant Welding Work Shirt | 100% Cotton, Fire Retardant Shirt, CAT 2 Arc Rated, UL Certified, Long Sleeve, Machine Washable
Price
$28.49
Rating
4.5
Reviews
433
Latest month sales
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