Fox Helmet Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fox Helmet sales on Amazon US totaled 9,300 units in July 2026 (▼ 7.9% vs. the prior month), generating an estimated $653,750 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.5% of unit volume and 71.4% of revenue, while a typical listing is priced at $116.08. The keyword itself pulled 27,533 Amazon queries over the same period (▼ 25.7% MoM).
Zooming out to the 12-month window ending July 2026, the fox helmet Top 50 moved 70,900 units and $5,210,399 in cumulative sales — an average of 5,908 units and $434,200 per month. Monthly throughput topped out at 10,100 units in June 2026 and dipped to 3,600 in January 2026, leaving the latest reading 87.9% higher than August 2025.
Fox Helmet Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
9.3K
▼ 7.9% MoM
Monthly Revenue 2026/07
$653.8K
▼ 16.2% MoM
Top 10 Market Share 2026/07
78.5%
Fox Helmet Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fox helmet listing on Amazon US in July 2026 is ASIN B0964HGPTR (Brand: Retrospec), which sold 2,000 units at $39.99 apiece — equal to 21.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 7,300 units and $466,578 in July 2026 — 78.5% of unit volume and 71.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fox Helmet' on Amazon
July 2026
Is 78.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0964HGPTR
Retrospec Lennon Adult Bike Helmet with LED Safety Light Adjustable Dial & Removable Visor - Adjustable Bicycle Cycling Helmet for Men & Women
2K
▲ 0.0%vs. prior month
$80K
latest month
12-month trend
B0G43K554H
TRIANGLE Adult Dirt Bike Helmet Full Face Motocross Helmets DOT Certified | Motorcycle Helmets with Adjustable Goggles & Gloves for Men & Women - DOT/FMVSS-218 Certified for Off-Road ATV BMX UTV
1K
▲ 233.3%vs. prior month
$70K
latest month
12-month trend
B0F5WKZKVX
Youth Kids Dirt Bike Helmet DOT Approved, Full Face Motocross Set | 4-in-1 set includes goggles gloves storage bag, ultra-light design, adjustable visor and washable liner for ATV UTV
800
▼ 11.1%vs. prior month
$48K
latest month
12-month trend
B09XJ7WQB4
Bike Helmet, Mountain Bike Helmet for Men Women Adults Youth | Lightweight MTB Helmet with Visor, Adjustable Bicycle Helmet for Trail, Road and Commuter, 54-63cm
600
▼ 14.3%vs. prior month
$29.4K
latest month
12-month trend
B0BHY35TLY
Dirt Bike ATV Goggles Motorcycle Gear Riding Motocross Dirtbike 4-Wheeler MX DH Accessories Goggles Glasses for Men Women Youth UV400 Protection Dust-proof Anti-Slip Strap
600
▲ 20.0%vs. prior month
$12.5K
latest month
12-month trend
B0D9MY7YW9
Fox Racing Unisex Speedframe Mountain Bike Helmet
600
▲ 20.0%vs. prior month
$68.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fox Helmet Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Retrospec is the best-performing fox helmet brand in July 2026, moving 2,000 units across 1 ASIN for 27.4% of Top 10 volume. BATFOX follows with 1,200 units (16.4%), ahead of Fox Racing on 1,100 units (15.1%).
Volume is spread across 8 brands, with the top three holding 58.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $34.99 to $79.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Retrospec
1 ASIN in Top 10
27.4%
Units
2K
Revenue
$80K
Avg. price
$39.99
B0964HGPTR
$39.99·★4.5·2.7K revsRetrospec Lennon Adult Bike Helmet with LED Safety Light Adjustable Dial & Removable Visor - Adjustable Bicycle Cycling Helmet for Men & Women
Units sold2K
BATFOX
2 ASINs in Top 10
16.4%
Units
1.2K
Revenue
$41.9K
Avg. price
$34.99
B09XJ7WQB4
$49.99·★4.6·736 revsBike Helmet, Mountain Bike Helmet for Men Women Adults Youth | Lightweight MTB Helmet with Visor, Adjustable Bicycle Helmet for Trail, Road and Commuter, 54-63cm
Units sold600B0BHY35TLY
$19.99·★4.7·3.2K revsDirt Bike ATV Goggles Motorcycle Gear Riding Motocross Dirtbike 4-Wheeler MX DH Accessories Goggles Glasses for Men Women Youth UV400 Protection Dust-proof Anti-Slip Strap
Units sold600
Fox Racing
2 ASINs in Top 10
15.1%
Units
1.1K
Revenue
$87.7K
Avg. price
$79.95
B0D9MY7YW9
$119.95·★4.8·211 revsFox Racing Unisex Speedframe Mountain Bike Helmet
Units sold600B0CQ7BTD2N
$39.95·★4.8·686 revsFox Racing Unisex Main Motocross Dirt Bike Goggle
Units sold500
Trending Fox Helmet Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0G43K554H booked 1K units at $69.98, with ▲ 233.3% MoM change. On the growth side, B0GL198G88 leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B0DFGWMP8Y close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G43K554H
TRIANGLE Adult Dirt Bike Helmet Full Face Motocross Helmets DOT Certified | Motorcycle Helmets with Adjustable Goggles & Gloves for Men & Women - DOT/FMVSS-218 Certified for Off-Road ATV BMX UTV
Price
$69.98
Rating
4.5
Reviews
221
Latest month sales
B0GL198G88
TRIANGLE Youth Kids Dirt Bike Helmet DOT Approved, Full Face Motocross Set | Includes goggles and gloves, features adjustable sun visor and removable washable liner for ATV BMX off-road riding
Price
$59.99
Rating
4.5
Reviews
105
Latest month sales
B0DFGWMP8Y
TCMT Youth Kids Dirt Bike Helmet DOT Approved Full Face Motocross Gear | 4-In-1 Set Includes Goggles, Gloves and Carry Bag, Adjustable Visor, Washable Liner, Lightweight, For ATV,UTV
Unlock to view ASIN details and product titles
Price
$54.99
Rating
4.7
Reviews
12.3K
Latest month sales
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