Fourth Of July Decorations Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fourth Of July Decorations sales on Amazon US totaled 25,700 units in July 2026 (▼ 88.7% vs. the prior month), generating an estimated $259,905 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.4% of unit volume and 51.9% of revenue, while a typical listing is priced at $10.57. The keyword itself pulled 1,744 Amazon queries over the same period (▼ 99.2% MoM).
Zooming out to the 12-month window ending July 2026, the fourth of july decorations Top 50 moved 406,350 units and $3,960,108 in cumulative sales — an average of 33,863 units and $330,009 per month. Monthly throughput topped out at 227,800 units in June 2026 and dipped to 3,100 in December 2025, leaving the latest reading 96.9% higher than August 2025.
Fourth Of July Decorations Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
25.7K
▼ 88.7% MoM
Monthly Revenue 2026/07
$259.9K
▼ 88.9% MoM
Top 10 Market Share 2026/07
58.4%
Fourth Of July Decorations Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fourth of july decorations listing on Amazon US in July 2026 is ASIN B088FLY7S8 (Brand: Uelfbaby), which sold 5,000 units at $6.99 apiece — equal to 19.5% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 15,000 units and $134,946 in July 2026 — 58.4% of unit volume and 51.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fourth Of July Decorations' on Amazon
July 2026
Is 58.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B088FLY7S8
12 Pack Small American Flags on Stick Small US Flags/Mini American Flags for Outside 4x6 Inch American Hand Held Stick Flags with Kid-Safe Spear Top, Patriotic Veterans Day Decorations, 4th of July Decorations | American Hand Held Stick Flags with Kid-Safe Spear Top, Patriotic 250th Anniversary Decor, Labor Day, 4th of July Decorations
5K
▼ 83.3%vs. prior month
$38.2K
latest month
12-month trend
B0GSSM82HV
Hefty Party On Disposable Party Cups, Patriotic Color Pack, 76ct | American Themed Assortment, 16oz Red White and Blue and 18oz Festive Clear Cups, Great for Summer and July 4th Celebrations
3K
▼ 50.0%vs. prior month
$30K
latest month
12-month trend
B0BKRY6RH1
3 Pack Patriotic Tablecloths,american Flag Tablecloth,Patriotic Decorations | Disposable Plastic Tablecloths 54"x108",Red White and Blue Tablecloth Party Decorations for 4th of july Veterans Day Memorial
1K
▼ 90.0%vs. prior month
$9.9K
latest month
12-month trend
B0DYJB5PDX
OHOME 4th of July Decorations - Red White and Blue Tablecloth for 250th Anniversary American USA Merchandise - Fourth of July Accessories for Home Outdoor | Patriotic American Flag Party Favors,2 Pack
1K
▼ 66.7%vs. prior month
$7.2K
latest month
12-month trend
B07SVXSKCK
6 Pack Patriotic Star Streamers Garland Red White Blue Bunting Banner Paper Hanging Decorations for 4th of July American Independence Day Labor Day Holiday Memorial Day Party Supplies (50 Feet)
900
▼ 10.0%vs. prior month
$7K
latest month
12-month trend
B0CYP2QNGN
Patriotic Star Garland Red White and Blue Banner Streamers - 59 FT 6 Strands - Patriotic Decorations for 4th of July, 250th Anniversary, Independence Day, Labor Day, Veterans Day
900
▼ 10.0%vs. prior month
$9K
latest month
12-month trend
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Best Fourth Of July Decorations Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Uelfbaby is the best-performing fourth of july decorations brand in July 2026, moving 5,000 units across 1 ASIN for 33.3% of Top 10 volume. Hefty follows with 3,000 units (20.0%), ahead of Childom on 1,000 units (6.7%).
With 10 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Uelfbaby
1 ASIN in Top 10
33.3%
Units
5K
Revenue
$38.2K
Avg. price
$6.99
B088FLY7S8
$6.99·★4.6·4.5K revs12 Pack Small American Flags on Stick Small US Flags/Mini American Flags for Outside 4x6 Inch American Hand Held Stick Flags with Kid-Safe Spear Top, Patriotic Veterans Day Decorations, 4th of July Decorations | American Hand Held Stick Flags with Kid-Safe Spear Top, Patriotic 250th Anniversary Decor, Labor Day, 4th of July Decorations
Units sold5K
Hefty
1 ASIN in Top 10
20.0%
Units
3K
Revenue
$30K
Avg. price
$9.99
B0GSSM82HV
$9.99·★4.8·36.5K revsHefty Party On Disposable Party Cups, Patriotic Color Pack, 76ct | American Themed Assortment, 16oz Red White and Blue and 18oz Festive Clear Cups, Great for Summer and July 4th Celebrations
Units sold3K
Childom
1 ASIN in Top 10
6.7%
Units
1K
Revenue
$9.9K
Avg. price
$7.64
B0BKRY6RH1
$7.64·★4.7·7.1K revs3 Pack Patriotic Tablecloths,american Flag Tablecloth,Patriotic Decorations | Disposable Plastic Tablecloths 54"x108",Red White and Blue Tablecloth Party Decorations for 4th of july Veterans Day Memorial
Units sold1K
Trending Fourth Of July Decorations Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GSSM82HV booked 3K units at $9.99, with ▼ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GSSM82HV
Hefty Party On Disposable Party Cups, Patriotic Color Pack, 76ct | American Themed Assortment, 16oz Red White and Blue and 18oz Festive Clear Cups, Great for Summer and July 4th Celebrations
Price
$9.99
Rating
4.8
Reviews
36.5K
Latest month sales
B0DYJB5PDX
OHOME 4th of July Decorations - Red White and Blue Tablecloth for 250th Anniversary American USA Merchandise - Fourth of July Accessories for Home Outdoor | Patriotic American Flag Party Favors,2 Pack
Price
$6.99
Rating
4.6
Reviews
1.2K
Latest month sales
B07SVXSKCK
6 Pack Patriotic Star Streamers Garland Red White Blue Bunting Banner Paper Hanging Decorations for 4th of July American Independence Day Labor Day Holiday Memorial Day Party Supplies (50 Feet)
Unlock to view ASIN details and product titles
Price
$7.74
Rating
4.6
Reviews
1.7K
Latest month sales
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