Forky Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Disney Store is the best-performing forky brand in July 2026, moving 20,000 units across 4 ASINs for 37.0% of Top 10 volume. Disney follows with 10,000 units (18.5%), ahead of Band-Aid on 9,000 units (16.7%).

With 6 brands splitting the Top 10 and 72.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.97 to $39.95, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08KXTWZH9 booked 3K units at $39.95, with ▲ 50.0% MoM change. On the growth side, B0FK5SP666 leads positive momentum with ▲ 800.0% MoM growth on 900 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.