Foldover Pants Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

YEOREO is the best-performing foldover pants brand in July 2026, moving 1,200 units across 2 ASINs for 24.5% of Top 10 volume. KMBANGI follows with 1,000 units (20.4%), ahead of ANRABESS on 900 units (18.4%).

With 8 brands splitting the Top 10 and 63.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.88 to $24.38, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08DKJDTBH booked 400 units at $36.99. On the growth side, B0FD3J1FTN leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B01N99CU6C close behind at ▲ 100.0% MoM on 100 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.