Fog Machine Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fog Machine sales on Amazon US totaled 15,900 units in July 2026 (▼ 12.2% vs. the prior month), generating an estimated $834,307 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.0% of unit volume and 69.8% of revenue, while a typical listing is priced at $80.84. The keyword itself pulled 80,262 Amazon queries over the same period (▲ 70.7% MoM).
Zooming out to the 12-month window ending July 2026, the fog machine Top 50 moved 294,350 units and $13,034,030 in cumulative sales — an average of 24,529 units and $1,086,169 per month. Monthly throughput topped out at 113,100 units in October 2025 and dipped to 8,600 in May 2026, leaving the latest reading 5.1% lower than August 2025.
Fog Machine Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
15.9K
▼ 12.2% MoM
Monthly Revenue 2026/07
$834.3K
▼ 15.1% MoM
Top 10 Market Share 2026/07
78.0%
Fog Machine Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fog machine listing on Amazon US in July 2026 is ASIN B0DNS49MKY (Brand: AutoLine Pro), which sold 4,000 units at $64.99 apiece — equal to 25.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 12,400 units and $582,383 in July 2026 — 78.0% of unit volume and 69.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fog Machine' on Amazon
July 2026
Is 78.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DNS49MKY
AutoLine Pro HyperSmoke™ Automotive Smoke Machine EVAP Vacuum Leak Tester – Adjustable Pressure – OEM Approved Smoke Fluid – Built-in Air Compressor Motor – Includes Cone and Gas Cap EVAP Adapter.
4K
▲ 0.0%vs. prior month
$250K
latest month
12-month trend
B0DDLDS5GT
Fog Machine Liquid, 32 oz, High-Density, Long-Lasting, Water-Based Formula | Universal Ready-to-Use Fog Juice Solution for Spooky Halloween Parties, Haunted Houses, & Concerts - Made in USA
2K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
B0777S56RB
FogWorx Extreme High Density Fog Juice - Quart – 32 Fluid Ounces of Long Lasting, High Output, Odorless Water Based Machine Fluid for 400 to 1500 Watt Machines
1K
▼ 50.0%vs. prior month
$17.6K
latest month
12-month trend
B0001AUFAO
Black Flag 190095 Propane Insect Fogger, Yellow
1K
▼ 66.7%vs. prior month
$74.9K
latest month
12-month trend
B081YNQG29
VIRFUN Fog Machine, Smoke Machine with Remote Control for Halloween, Party | Wireless&Wired Remote Control, for Halloween, Party, Outdoor, Indoor and Stage Effect, 400W
1K
▲ 100.0%vs. prior month
$40K
latest month
12-month trend
B0DZNQ7MM5
800W Fog Machine, 4500CFM for Halloween, Disco Light & Remote | 13-Color LED Effect Smoke Machine, Wired & Wireless Remote, Dry Run Protect, for Indoor, Outdoor, Wedding, Parties & DJ Stage
1K
▲ 0.0%vs. prior month
$56.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fog Machine Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AutoLine Pro is the best-performing fog machine brand in July 2026, moving 4,400 units across 2 ASINs for 35.5% of Top 10 volume. Tillbrook follows with 2,000 units (16.1%), ahead of Sanco Industries on 1,000 units (8.1%).
Volume is spread across 9 brands, with the top three holding 59.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.99 to $77.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AutoLine Pro
2 ASINs in Top 10
35.5%
Units
4.4K
Revenue
$286K
Avg. price
$77.48
B0DNS49MKY
$64.99·★4.7·1.3K revsAutoLine Pro HyperSmoke™ Automotive Smoke Machine EVAP Vacuum Leak Tester – Adjustable Pressure – OEM Approved Smoke Fluid – Built-in Air Compressor Motor – Includes Cone and Gas Cap EVAP Adapter.
Units sold4KB0FR8N4R5G
$89.98·★4.7·145 revsAutoLine Pro Shop Series Plus Smoke Machine - EVAP Leak Tester +Air Pump | Built-in air pump, no compressor, made in USA, ceramic coil, 1.8-hr nonstop smoke, 800-min OEM fluid, lifetime warranty
Units sold400
Tillbrook
1 ASIN in Top 10
16.1%
Units
2K
Revenue
$30K
Avg. price
$14.99
B0DDLDS5GT
$14.99·★4.6·1.3K revsFog Machine Liquid, 32 oz, High-Density, Long-Lasting, Water-Based Formula | Universal Ready-to-Use Fog Juice Solution for Spooky Halloween Parties, Haunted Houses, & Concerts - Made in USA
Units sold2K
Sanco Industries
1 ASIN in Top 10
8.1%
Units
1K
Revenue
$17.6K
Avg. price
$16.99
B0777S56RB
$16.99·★4.6·22.3K revsFogWorx Extreme High Density Fog Juice - Quart – 32 Fluid Ounces of Long Lasting, High Output, Odorless Water Based Machine Fluid for 400 to 1500 Watt Machines
Units sold1K
Trending Fog Machine Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B081YNQG29 leads positive momentum with ▲ 100.0% MoM growth on 1K units, with B083LYFZ3D close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B081YNQG29
VIRFUN Fog Machine, Smoke Machine with Remote Control for Halloween, Party | Wireless&Wired Remote Control, for Halloween, Party, Outdoor, Indoor and Stage Effect, 400W
Price
$39.99
Rating
4.2
Reviews
1.2K
Latest month sales
B083LYFZ3D
VIRFUN Fog Machine, Smoke Machine with Lights&Remote Control for Party | 6 LED Lights&12 Color Effect, Wireless&Wired Control, for Halloween, Party, Outdoor, Indoor, Stage Effect, 500ml Tank&500W
Price
$49.99
Rating
4.2
Reviews
941
Latest month sales
B0DR1YRY62
COLBOR CF5 40W Portable Fog Machine with RGB for Photography and Video | 25 Fog Density Levels, 360° RGB Light, Magnetic 3-Speed Fan, 10m Remote, 30-Minute Runtime, 13ml Tank and Master Mode
Unlock to view ASIN details and product titles
Price
$129.00
Rating
4.3
Reviews
239
Latest month sales
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