Focus Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Focus sales on Amazon US totaled 246,000 units in July 2026 (▼ 12.1% vs. the prior month), generating an estimated $8,916,800 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.9% of unit volume and 60.7% of revenue, while a typical listing is priced at $30.91. The keyword itself pulled 20,834 Amazon queries over the same period (▲ 7.1% MoM).
Zooming out to the 12-month window ending July 2026, the focus Top 50 moved 3,123,400 units and $104,174,780 in cumulative sales — an average of 260,283 units and $8,681,232 per month. Monthly throughput topped out at 297,400 units in March 2026 and dipped to 177,400 in May 2026, leaving the latest reading 8.7% higher than August 2025.
Focus Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
246K
▼ 12.1% MoM
Monthly Revenue 2026/07
$8.9M
▼ 9.4% MoM
Top 10 Market Share 2026/07
56.9%
Focus Market Share & Sales Concentration on Amazon US — July 2026
The most-sold focus listing on Amazon US in July 2026 is ASIN B0FSGHP1FC (Brand: RYZE SUPERFOODS), which sold 40,000 units at $44.99 apiece — equal to 16.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $5,416,600 in July 2026 — 56.9% of unit volume and 60.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Focus' on Amazon
July 2026
Is 56.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FSGHP1FC
RYZE Organic Mushroom Coffee, Medium Roast, Adaptogenic Blend, 30 Servings | 6 Adaptogenic Mushrooms like Lion's Mane, Turkey Tail & Cordyceps, Supports Energy, Focus & Immunity, Gluten Free, Vegan
40K
▼ 20.0%vs. prior month
$1.8M
latest month
12-month trend
B07PBZRDJN
NEURIVA Plus Brain Supplements for Memory and Focus, Clinically Tested Nootropics Neurofactor and Phosphatidylserine, with Vitamin B12, Vitamin B6 and Folic Acid, 30 Count Capsules | Brain Supplements for Memory and Focus, Phosphatidylserine, Vitamin B12, Vitamin B6, Neurofactor, Decaffeinated Nootropic
20K
▲ 0.0%vs. prior month
$792K
latest month
12-month trend
B0CD32WPZV
Neuro Energy & Focus Gum, Peppermint, 90 Count | 40mg Natural Caffeine Gum, 60mg L-Theanine, Vitamin B6 + B12, Sugar Free, Vegan, Clean Nootropic Energy & Focus Supplement
10K
▲ 0.0%vs. prior month
$308.7K
latest month
12-month trend
B0FSG4V4H8
Ultra Focus Pouches (Variety Pack, 3 Cans) Nicotine and Caffeine Free | Nootropic, Enfinity Paraxanthine, Vitamin B6 + B12, L-Theanine, Alpha-GPC, Ginseng, Plant-Based Energy Pouches
10K
▲ 0.0%vs. prior month
$373.7K
latest month
12-month trend
B071RZ2SY6
Neuro Energy & Focus Gum, Peppermint, 54 Count | 40mg Natural Caffeine Gum, 60mg L-Theanine, Vitamin B6 + B12, Sugar Free, Vegan, Clean Nootropic Energy & Focus Supplement
10K
▲ 0.0%vs. prior month
$249.9K
latest month
12-month trend
B0756D1D39
Four Sigmatic Organic Focus Mushroom Ground Coffee | Dark Roast, Organic Coffee with Lion's Mane & Chaga Mushroom for Mental Clarity & Energy Support | 12oz Bag
10K
▲ 0.0%vs. prior month
$170.1K
latest month
12-month trend
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Best Focus Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
RYZE SUPERFOODS is the best-performing focus brand in July 2026, moving 40,000 units across 1 ASIN for 28.6% of Top 10 volume. NEURIVA follows with 20,000 units (14.3%), ahead of Neuro on 20,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $27.99 to $44.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
RYZE SUPERFOODS
1 ASIN in Top 10
28.6%
Units
40K
Revenue
$1.8M
Avg. price
$44.99
B0FSGHP1FC
$44.99·★4.3·7.1K revsRYZE Organic Mushroom Coffee, Medium Roast, Adaptogenic Blend, 30 Servings | 6 Adaptogenic Mushrooms like Lion's Mane, Turkey Tail & Cordyceps, Supports Energy, Focus & Immunity, Gluten Free, Vegan
Units sold40K
NEURIVA
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$792K
Avg. price
$39.97
B07PBZRDJN
$39.97·★4.3·34.3K revsNEURIVA Plus Brain Supplements for Memory and Focus, Clinically Tested Nootropics Neurofactor and Phosphatidylserine, with Vitamin B12, Vitamin B6 and Folic Acid, 30 Count Capsules | Brain Supplements for Memory and Focus, Phosphatidylserine, Vitamin B12, Vitamin B6, Neurofactor, Decaffeinated Nootropic
Units sold20K
Neuro
2 ASINs in Top 10
14.3%
Units
20K
Revenue
$558.6K
Avg. price
$27.99
B0CD32WPZV
$30.99·★4.2·17.8K revsNeuro Energy & Focus Gum, Peppermint, 90 Count | 40mg Natural Caffeine Gum, 60mg L-Theanine, Vitamin B6 + B12, Sugar Free, Vegan, Clean Nootropic Energy & Focus Supplement
Units sold10KB071RZ2SY6
$24.99·★4.2·17.8K revsNeuro Energy & Focus Gum, Peppermint, 54 Count | 40mg Natural Caffeine Gum, 60mg L-Theanine, Vitamin B6 + B12, Sugar Free, Vegan, Clean Nootropic Energy & Focus Supplement
Units sold10K
Trending Focus Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DP81Q4PH leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DP81Q4PH
ONNIT Alpha Brain Nootropic Brain Supplement for Focus & Memory, 60 Count | IGEN Non-GMO Tested; L-Theanine, Alpha GPC & Vitamin B6; brain supplement for memory, focus & mental clarity, men & women
Price
$57.95
Rating
4.1
Reviews
73K
Latest month sales
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