Foam Mattress Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Foam Mattress sales on Amazon US totaled 179,700 units in July 2026 (▼ 21.9% vs. the prior month), generating an estimated $16,894,193 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.9% of unit volume and 45.7% of revenue, while a typical listing is priced at $109.81. The keyword itself pulled 23,284 Amazon queries over the same period (▲ 5.6% MoM).
Zooming out to the 12-month window ending July 2026, the foam mattress Top 50 moved 1,821,600 units and $178,478,055 in cumulative sales — an average of 151,800 units and $14,873,171 per month. Monthly throughput topped out at 230,000 units in June 2026 and dipped to 96,350 in May 2026, leaving the latest reading 5.2% higher than August 2025.
Foam Mattress Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
179.7K
▼ 21.9% MoM
Monthly Revenue 2026/07
$16.9M
▼ 24.5% MoM
Top 10 Market Share 2026/07
57.9%
Foam Mattress Market Share & Sales Concentration on Amazon US — July 2026
The most-sold foam mattress listing on Amazon US in July 2026 is ASIN B07D5DN269 (Brand: Niagara Sleep Solution), which sold 30,000 units at $37.89 apiece — equal to 16.7% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 104,000 units and $7,716,320 in July 2026 — 57.9% of unit volume and 45.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Foam Mattress' on Amazon
July 2026
Is 57.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07D5DN269
Niagara Sleep Solution Queen Ultra Soft Mattress Topper — Back Pain Relief | Rayon Derived from Bamboo, 20" Deep Pocket, Naturally Cooling, Pillow Top Mattress Pad, Perfect for Hot Sleepers, Green
30K
▼ 50.0%vs. prior month
$1.2M
latest month
12-month trend
B0DKT9ZGW3
EGOHOME Full Size Memory Foam Mattress 8 Inch, Green Tea, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 54''W, White
10K
▼ 50.0%vs. prior month
$1.4M
latest month
12-month trend
B0D3D5LKG9
BEDLORE Queen Mattress Topper , Thick Pillow Top Mattress Pad | Stretchable Pockets Fit 6”-18” Mattress, Soft Breathable Mattress Topper for Back Pain Relief and Hot Sleepers(Dark Gray)
10K
▲ 0.0%vs. prior month
$413.4K
latest month
12-month trend
B0DKT86Z4D
EGOHOME 8 Inch Twin Mattress, Memory Foam Mattress with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 75''L x 38''W, White | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 38''W, White
10K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09DCSGK84
SINWEEK 2 Inch Gel Memory Foam Mattress Topper Ventilated Soft Pressure Relieve Mattress Pad, Breathable Bed Topper, CertiPUR-US Certified, Twin Size | Ventilated Soft Pressure Relieve Mattress Pad, Breathable Bed Topper, CertiPUR-US Certified
10K
▲ 11.1%vs. prior month
$299.9K
latest month
12-month trend
B010S7VZI0
Graco Premium Foam Baby Crib & Toddler Bed Mattress | GREENGUARD Gold Certified, Waterproof, Machine Washable OEKO-TEX Standard 100 Certified Cover, Firm Support, Standard Size
9K
▼ 10.0%vs. prior month
$899.7K
latest month
12-month trend
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Best Foam Mattress Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Niagara Sleep Solution is the best-performing foam mattress brand in July 2026, moving 30,000 units across 1 ASIN for 28.8% of Top 10 volume. EGOHOME follows with 26,000 units (25.0%), ahead of BEDLORE on 10,000 units (9.6%).
With 8 brands splitting the Top 10 and 63.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $37.89 to $154.40, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Niagara Sleep Solution
1 ASIN in Top 10
28.8%
Units
30K
Revenue
$1.2M
Avg. price
$37.89
B07D5DN269
$37.89·★4.3·58.3K revsNiagara Sleep Solution Queen Ultra Soft Mattress Topper — Back Pain Relief | Rayon Derived from Bamboo, 20" Deep Pocket, Naturally Cooling, Pillow Top Mattress Pad, Perfect for Hot Sleepers, Green
Units sold30K
EGOHOME
3 ASINs in Top 10
25.0%
Units
26K
Revenue
$3.7M
Avg. price
$154.40
B0DKT9ZGW3
$143.23·★4.3·12K revsEGOHOME Full Size Memory Foam Mattress 8 Inch, Green Tea, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 54''W, White
Units sold10KB0DKT86Z4D
$109.99·★4.3·12K revsEGOHOME 8 Inch Twin Mattress, Memory Foam Mattress with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 75''L x 38''W, White | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 38''W, White
Units sold10KB0DKTCWC8X
$209.99·★4.3·12K revsEGOHOME 10 Inch Queen Mattress, Memory Foam Mattress in a Box with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 80''L x 60''W, White | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 80''L x 60''W, White
Units sold6K
BEDLORE
1 ASIN in Top 10
9.6%
Units
10K
Revenue
$413.4K
Avg. price
$37.98
B0D3D5LKG9
$37.98·★4.3·13.8K revsBEDLORE Queen Mattress Topper , Thick Pillow Top Mattress Pad | Stretchable Pockets Fit 6”-18” Mattress, Soft Breathable Mattress Topper for Back Pain Relief and Hot Sleepers(Dark Gray)
Units sold10K
Trending Foam Mattress Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B01MTO43LV booked 6K units at $36.54, with ▼ 14.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01MTO43LV
Linenspa Memory Foam Mattress Topper, Twin XL Size - 2 Inch Gel Infused Memory Foam - Plush Feel - Cooling and Pressure Relieving - CertiPUR Certified - Dorm Room Essentials
Price
$36.54
Rating
4.5
Reviews
74.8K
Latest month sales
B0DKTCWC8X
EGOHOME 10 Inch Queen Mattress, Memory Foam Mattress in a Box with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 80''L x 60''W, White | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 80''L x 60''W, White
Price
$209.99
Rating
4.3
Reviews
12K
Latest month sales
B09TZNTGBK
EGO 3 Inch Queen Mattress Topper Gel Memory Foam for Pressure Relief | Cooling Gel Infused, Ventilated Design Bed Topper in a Box, CertiPUR-US Certified, 80"Lx60"W
Unlock to view ASIN details and product titles
Price
$41.24
Rating
4.3
Reviews
2K
Latest month sales
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