Foam Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Foam sales on Amazon US totaled 818,000 units in July 2026 (▼ 19.1% vs. the prior month), generating an estimated $16,818,630 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.2% of unit volume and 41.8% of revenue, while a typical listing is priced at $26.66. The keyword itself pulled 24,863 Amazon queries over the same period (▼ 20.3% MoM).
Zooming out to the 12-month window ending July 2026, the foam Top 50 moved 9,318,600 units and $186,211,472 in cumulative sales — an average of 776,550 units and $15,517,623 per month. Monthly throughput topped out at 1,011,500 units in June 2026 and dipped to 487,600 in May 2026, leaving the latest reading 8.2% higher than August 2025.
Foam Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
818K
▼ 19.1% MoM
Monthly Revenue 2026/07
$16.8M
▼ 18.8% MoM
Top 10 Market Share 2026/07
56.2%
Foam Market Share & Sales Concentration on Amazon US — July 2026
The most-sold foam listing on Amazon US in July 2026 is ASIN B081KL2QYJ (Brand: PanOxyl), which sold 100,000 units at $10.19 apiece — equal to 12.2% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 460,000 units and $7,036,900 in July 2026 — 56.2% of unit volume and 41.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Foam' on Amazon
July 2026
Is 56.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B081KL2QYJ
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0BVV8BNYJ
ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B000TG63EW
Lottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
50K
▼ 16.7%vs. prior month
$217K
latest month
12-month trend
B01N1LL62W
CeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
50K
▲ 25.0%vs. prior month
$795K
latest month
12-month trend
B01N34XW93
La Roche-Posay Toleriane Purifying Foaming Facial Cleanser with Niacinamide | Oil free face wash for sensitive skin with niacinamide and ceramides. Pore cleanser that won’t dry out skin and is soap free.
40K
▼ 60.0%vs. prior month
$799.6K
latest month
12-month trend
B06X9XQ7JL
Zep ZUFWC18 Foaming Wall Cleaner, 18 oz, Clear | Removes Stains Without Damaging Finishes
40K
▼ 20.0%vs. prior month
$219.6K
latest month
12-month trend
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Best Foam Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PanOxyl is the best-performing foam brand in July 2026, moving 100,000 units across 1 ASIN for 21.7% of Top 10 volume. ANUA follows with 60,000 units (13.0%), ahead of Lottabody on 50,000 units (10.9%).
Volume is spread across 10 brands, with the top three holding 45.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.22 to $13.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PanOxyl
1 ASIN in Top 10
21.7%
Units
100K
Revenue
$1.1M
Avg. price
$10.19
B081KL2QYJ
$10.19·★4.6·82.9K revsPanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
Units sold100K
ANUA
1 ASIN in Top 10
13.0%
Units
60K
Revenue
$780K
Avg. price
$13.00
B0BVV8BNYJ
$13.00·★4.6·20.8K revsANUA Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
Units sold60K
Lottabody
1 ASIN in Top 10
10.9%
Units
50K
Revenue
$217K
Avg. price
$4.22
B000TG63EW
$4.22·★4.6·68.7K revsLottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
Units sold50K
Trending Foam Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0051U7W32 booked 30K units at $9.89, with ▲ 0.0% MoM change. On the growth side, B07Q3WPB6B leads positive momentum with ▲ 2150.0% MoM growth on 9K units, with B01N21KQ4I close behind at ▲ 1900.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0051U7W32
Mack's Ultra Soft Foam Earplugs, 50 Pair - 33dB Highest NRR | Made in USA
Price
$9.89
Rating
4.5
Reviews
50.5K
Latest month sales
B07Q3WPB6B
Loctite Tite Foam Big Gaps Spray Foam Sealant, 12 fl oz Can, 1 Pack - Polyurethane Expanding Insulation
Price
$0.00
Rating
4.4
Reviews
11.9K
Latest month sales
B01N21KQ4I
Loctite Tite Foam Gaps & Cracks Spray Foam Sealant, 12 fl oz Can, 1 Pack - Polyurethane Expanding Insulation
Unlock to view ASIN details and product titles
Price
$0.00
Rating
4.4
Reviews
21.6K
Latest month sales
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