Flyball Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Flyball sales on Amazon US totaled 52,900 units in July 2026 (▼ 35.1% vs. the prior month), generating an estimated $1,567,929 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.6% of unit volume and 57.8% of revenue, while a typical listing is priced at $31.83. The keyword itself pulled 10,166 Amazon queries over the same period (▼ 59.9% MoM).
Zooming out to the 12-month window ending July 2026, the flyball Top 50 moved 739,050 units and $19,333,387 in cumulative sales — an average of 61,588 units and $1,611,116 per month. Monthly throughput topped out at 182,700 units in December 2025 and dipped to 16,100 in January 2026, leaving the latest reading 88.3% higher than August 2025.
Flyball Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
52.9K
▼ 35.1% MoM
Monthly Revenue 2026/07
$1.6M
▼ 41.2% MoM
Top 10 Market Share 2026/07
58.6%
Flyball Market Share & Sales Concentration on Amazon US — July 2026
The most-sold flyball listing on Amazon US in July 2026 is ASIN B07FNQFLJ5 (Brand: Ayeboovi), which sold 10,000 units at $28.98 apiece — equal to 18.9% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 31,000 units and $905,770 in July 2026 — 58.6% of unit volume and 57.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Flyball' on Amazon
July 2026
Is 58.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07FNQFLJ5
Ayeboovi Toss and Catch Ball Game Outdoor Toys for Kids Yard Games Beach Toys Outside Games for 3 4 5 6 7 8 9 10 Year Old Boys Girls (Upgraded)
10K
▲ 0.0%vs. prior month
$285.1K
latest month
12-month trend
B08RDHNN9B
Ivtivfu Flying Orb Ball (Blue, 2026 Upgraded) with Dazzling Lights, Magic Hover Spinner, Cool Boomerang Drone, Floating Cosmic Globe, Kids Toys Gifts for 6 7 8 9 10 Year Old Boys Girls
3K
▼ 25.0%vs. prior month
$71.7K
latest month
12-month trend
B00HFYINSA
TidalBall Set | America's Beach Game | Portable Beach Cornhole Alternative | Sand Toss Game, Balls Float, 2 Koozies Included | Outdoor Beach Games for Adults, Teens & Family
3K
▲ 50.0%vs. prior month
$90K
latest month
12-month trend
B0DM2H5NT5
Waboba Bounceback Returning Black and Blue Moon Ball Hyper Bouncy Balls | Extreme Bounce and Fun, Super High Bouncing Ball, for Active Play and Outdoor Games
3K
▲ 0.0%vs. prior month
$39K
latest month
12-month trend
B0DYPKDPRS
Waboba Pro Water Skipping Ball Toy, Blue Waves | For Swimming Pool and Beach Games, Water Bouncing Ball Gift for Kids and Teens
3K
▲ 200.0%vs. prior month
$36K
latest month
12-month trend
B001RJ4Q2G
Kan Jam Disc Toss Game - American Made Outdoor Game for The Backyard, Beach, Park, Tailgates - Original, Illuminate, Pro, Travel Edition, and Carry Bag Only | Outdoor Games, Yard Games, Beach Play, Camping Play, Folds Flat, Set Up Fast, 4 Players, 2 Teams, First to 21 Points
2K
▼ 60.0%vs. prior month
$80K
latest month
12-month trend
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Best Flyball Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ayeboovi is the best-performing flyball brand in July 2026, moving 10,000 units across 1 ASIN for 32.3% of Top 10 volume. Waboba follows with 8,000 units (25.8%), ahead of Ivtivfu on 3,000 units (9.7%).
With 8 brands splitting the Top 10 and 67.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $23.39 to $28.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ayeboovi
1 ASIN in Top 10
32.3%
Units
10K
Revenue
$285.1K
Avg. price
$28.98
B07FNQFLJ5
$28.98·★4.6·3.1K revsAyeboovi Toss and Catch Ball Game Outdoor Toys for Kids Yard Games Beach Toys Outside Games for 3 4 5 6 7 8 9 10 Year Old Boys Girls (Upgraded)
Units sold10K
Waboba
3 ASINs in Top 10
25.8%
Units
8K
Revenue
$174.9K
Avg. price
$24.99
B0DM2H5NT5
$12.99·★4.4·501 revsWaboba Bounceback Returning Black and Blue Moon Ball Hyper Bouncy Balls | Extreme Bounce and Fun, Super High Bouncing Ball, for Active Play and Outdoor Games
Units sold3KB0DYPKDPRS
$11.99·★4.6·1.5K revsWaboba Pro Water Skipping Ball Toy, Blue Waves | For Swimming Pool and Beach Games, Water Bouncing Ball Gift for Kids and Teens
Units sold3KB0CRF2B52M
$49.99·★4.7·474 revsWaboba 2 Catch Water Gloves, Pro Bouncing Ball Set
Units sold2K
Ivtivfu
1 ASIN in Top 10
9.7%
Units
3K
Revenue
$71.7K
Avg. price
$23.39
B08RDHNN9B
$23.39·★4.0·8K revsIvtivfu Flying Orb Ball (Blue, 2026 Upgraded) with Dazzling Lights, Magic Hover Spinner, Cool Boomerang Drone, Floating Cosmic Globe, Kids Toys Gifts for 6 7 8 9 10 Year Old Boys Girls
Units sold3K
Trending Flyball Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00HFYINSA booked 3K units at $29.99, with ▲ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00HFYINSA
TidalBall Set | America's Beach Game | Portable Beach Cornhole Alternative | Sand Toss Game, Balls Float, 2 Koozies Included | Outdoor Beach Games for Adults, Teens & Family
Price
$29.99
Rating
4.7
Reviews
2.9K
Latest month sales
B0DYPKDPRS
Waboba Pro Water Skipping Ball Toy, Blue Waves | For Swimming Pool and Beach Games, Water Bouncing Ball Gift for Kids and Teens
Price
$11.99
Rating
4.6
Reviews
1.5K
Latest month sales
B0H2RYL7BM
TICHA 6-Pack Hacky Footbag Sack Set – Soft Kick Sack Balls for Adults & Beginners – Durable Juggling & Outdoor Game – Portable Fun for Beach, Camping, Backyard & Summer Party
Unlock to view ASIN details and product titles
Price
$12.99
Rating
3.7
Reviews
89
Latest month sales
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