Flatware Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Flatware Set sales on Amazon US totaled 187,800 units in July 2026 (▼ 8.7% vs. the prior month), generating an estimated $3,669,478 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.7% of unit volume and 52.8% of revenue, while a typical listing is priced at $30.15. The keyword itself pulled 29,137 Amazon queries over the same period (▲ 5.5% MoM).
Zooming out to the 12-month window ending July 2026, the flatware set Top 50 moved 1,943,850 units and $38,943,162 in cumulative sales — an average of 161,988 units and $3,245,264 per month. Monthly throughput topped out at 205,700 units in November 2025 and dipped to 99,700 in May 2026, leaving the latest reading 23.1% higher than August 2025.
Flatware Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
187.8K
▼ 8.7% MoM
Monthly Revenue 2026/07
$3.7M
▼ 9.5% MoM
Top 10 Market Share 2026/07
68.7%
Flatware Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold flatware set listing on Amazon US in July 2026 is ASIN B0CLH1VCLC (Brand: Amazon Basics), which sold 60,000 units at $12.05 apiece — equal to 31.9% of every unit tracked in this report and 6.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 129,000 units and $1,936,490 in July 2026 — 68.7% of unit volume and 52.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Flatware Set' on Amazon
July 2026
Is 68.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0CLH1VCLC
Amazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
60K
▼ 14.3%vs. prior month
$526.2K
latest month
12-month trend
B08B39ZH5M
Silverware Set for 8, 40 Piece Stainless Steel Flatware Utensil Cutlery Set | Heavy Duty Steak Knife Fork and Spoon, Dishwasher Safe, Gift Package for Wedding Housewarming
10K
▲ 0.0%vs. prior month
$370.7K
latest month
12-month trend
B0CGV18G25
Travel Utensils with Case, Quatish Portable Silverware Set for Work, Stainless Steel Reusable Travel Cutlery Set, Fork and Spoon Set for Camping, Picnic, Gadgets, Lunch Box for Men, Black
9K
▼ 10.0%vs. prior month
$71.2K
latest month
12-month trend
B0DKTX3H1H
PHILIPALA 20 Piece Silverware Set, Stainless Steel Flatware Set for 4 Food Grade Novelty Flatware Cutlery Utensil Set Include Knife Fork Spoon Mirror Polished Dishwasher Safe
9K
▲ 50.0%vs. prior month
$125.9K
latest month
12-month trend
B0CBQK46NM
Dealusy 360 Count Extra Heavy Duty Clear Plastic Silverware | 150 Forks, 150 Spoons, 60 Knives, BPA-Free, Heat Resistant, Disposable Plastic Utensils Cutlery Set, Plasticware Bulk
9K
▼ 10.0%vs. prior month
$269.9K
latest month
12-month trend
B091SRKPN7
KINGSTONE Silverware Set, 20 Piece Flatware Cutlery Set for 4, 18/10 Stainless Steel Silverware Mirror Polished Dishwasher Safe for Home, Restaurant, Wedding, Party(Silver, 20 pieces for 4)
8K
▼ 20.0%vs. prior month
$170.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Flatware Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing flatware set brand in July 2026, moving 60,000 units across 1 ASIN for 46.5% of Top 10 volume. STILLOYE follows with 10,000 units (7.8%), ahead of Quatish on 9,000 units (7.0%).
With 10 brands splitting the Top 10 and 61.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $39.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
46.5%
Units
60K
Revenue
$526.2K
Avg. price
$12.05
B0CLH1VCLC
$12.05·★4.8·6.2K revsAmazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
Units sold60K
STILLOYE
1 ASIN in Top 10
7.8%
Units
10K
Revenue
$370.7K
Avg. price
$39.99
B08B39ZH5M
$39.99·★4.7·6.9K revsSilverware Set for 8, 40 Piece Stainless Steel Flatware Utensil Cutlery Set | Heavy Duty Steak Knife Fork and Spoon, Dishwasher Safe, Gift Package for Wedding Housewarming
Units sold10K
Quatish
1 ASIN in Top 10
7.0%
Units
9K
Revenue
$71.2K
Avg. price
$7.99
B0CGV18G25
$7.99·★4.8·6.9K revsTravel Utensils with Case, Quatish Portable Silverware Set for Work, Stainless Steel Reusable Travel Cutlery Set, Fork and Spoon Set for Camping, Picnic, Gadgets, Lunch Box for Men, Black
Units sold9K
Trending Flatware Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09HNQWMJW booked 5K units at $5.99, with ▲ 25.0% MoM change. On the growth side, B0G2C4YMX8 leads positive momentum with ▲ 250.0% MoM growth on 700 units, with B0FSR5ZL2M close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09HNQWMJW
Reusable Travel Utensils Set with Case, 4 Sets Wheat Straw Portable Knife Fork Spoons Tableware, Eco-Friendly BPA Free Cutlery for Kids Adults Picnic Camping Utensils(Green, Beige, Pink, Blue)
Price
$5.99
Rating
4.7
Reviews
5.7K
Latest month sales
B0G2C4YMX8
20 Piece Silverware Set, Kitchen Utensils Set for Restaurant & Home, Stainless Steel Cutlery Set, Flatware Set include Forks, Knives, Spoons, Household Essentials for New Home, Silver
Price
$19.99
Rating
4.5
Reviews
105
Latest month sales
B0FSR5ZL2M
18/10 Silverware Set for 8, 40 Piece Stainless Steel Flatware Set Cutlery | Rust Proof Mirror Polished knives Forks Spoons Utensils, Dishwasher Safe for Dinner Home Kitchen,Wedding Party
Unlock to view ASIN details and product titles
Price
$33.29
Rating
4.6
Reviews
482
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this flatware set report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card