Flatware Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Flatware sales on Amazon US totaled 253,700 units in July 2026 (▼ 5.2% vs. the prior month), generating an estimated $5,159,546 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.5% of unit volume and 52.7% of revenue, while a typical listing is priced at $25.63. The keyword itself pulled 18,696 Amazon queries over the same period (▲ 4.6% MoM).
Zooming out to the 12-month window ending July 2026, the flatware Top 50 moved 2,705,850 units and $54,637,031 in cumulative sales — an average of 225,488 units and $4,553,086 per month. Monthly throughput topped out at 290,200 units in November 2025 and dipped to 147,200 in May 2026, leaving the latest reading 25.4% higher than August 2025.
Flatware Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
253.7K
▼ 5.2% MoM
Monthly Revenue 2026/07
$5.2M
▼ 6.9% MoM
Top 10 Market Share 2026/07
61.5%
Flatware Market Share & Sales Concentration on Amazon US — July 2026
The most-sold flatware listing on Amazon US in July 2026 is ASIN B0CLH1VCLC (Brand: Amazon Basics), which sold 60,000 units at $12.05 apiece — equal to 23.6% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 156,000 units and $2,720,560 in July 2026 — 61.5% of unit volume and 52.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Flatware' on Amazon
July 2026
Is 61.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CLH1VCLC
Amazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
60K
▼ 14.3%vs. prior month
$526.2K
latest month
12-month trend
B09GKY436P
Remington Shine Therapy 1 Inch Hair Straightener, Argan Oil & Keratin | Keratin ceramic plates deliver smooth results; this flat iron reduces frizz for ideal hair styling.
20K
▲ 0.0%vs. prior month
$656.2K
latest month
12-month trend
B0F8HFLNQG
Lifewit Expandable Silverware Drawer Organizer, Kitchen Utensil Tray | BPA-free Plastic Flatware Cutlery Holder, Space-Saving Storage for Spoons Forks Knives, 8-13.8 x 11.2 x 1.4“, Black
10K
▲ 0.0%vs. prior month
$86.8K
latest month
12-month trend
B08B39ZH5M
Silverware Set for 8, 40 Piece Stainless Steel Flatware Utensil Cutlery Set | Heavy Duty Steak Knife Fork and Spoon, Dishwasher Safe, Gift Package for Wedding Housewarming
10K
▲ 0.0%vs. prior month
$370.7K
latest month
12-month trend
B08MTBCXWX
Yintar 6Ft Surge Protector Power Strip with 6 Outlets & 3 USB Ports, Black | 6 Feet Flat Plug Extension Cord with Multiple Outlets for Home, Office, Dorm Essentials, 1680 Joules, ETL Listed
10K
▲ 0.0%vs. prior month
$124K
latest month
12-month trend
B09RTLFV3F
Remington Shine Therapy 2 Inch Hair Straightener, Argan Oil & Keratin | Ceramic flat iron plates infused with Argan Oil and Keratin, reduces frizz for shiny, smooth results.
10K
▲ 0.0%vs. prior month
$357.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Flatware Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing flatware brand in July 2026, moving 60,000 units across 1 ASIN for 38.5% of Top 10 volume. Remington follows with 30,000 units (19.2%), ahead of Lifewit on 10,000 units (6.4%).
With 9 brands splitting the Top 10 and 64.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $36.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
38.5%
Units
60K
Revenue
$526.2K
Avg. price
$12.05
B0CLH1VCLC
$12.05·★4.8·6.2K revsAmazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
Units sold60K
Remington
2 ASINs in Top 10
19.2%
Units
30K
Revenue
$1M
Avg. price
$36.99
B09GKY436P
$33.99·★4.6·29.4K revsRemington Shine Therapy 1 Inch Hair Straightener, Argan Oil & Keratin | Keratin ceramic plates deliver smooth results; this flat iron reduces frizz for ideal hair styling.
Units sold20KB09RTLFV3F
$39.99·★4.6·29.4K revsRemington Shine Therapy 2 Inch Hair Straightener, Argan Oil & Keratin | Ceramic flat iron plates infused with Argan Oil and Keratin, reduces frizz for shiny, smooth results.
Units sold10K
Lifewit
1 ASIN in Top 10
6.4%
Units
10K
Revenue
$86.8K
Avg. price
$9.99
B0F8HFLNQG
$9.99·★4.5·12.5K revsLifewit Expandable Silverware Drawer Organizer, Kitchen Utensil Tray | BPA-free Plastic Flatware Cutlery Holder, Space-Saving Storage for Spoons Forks Knives, 8-13.8 x 11.2 x 1.4“, Black
Units sold10K
Trending Flatware Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B086D4PV2G booked 10K units at $9.99, with ▲ 100.0% MoM change. On the growth side, B09C5X77DY leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B086D4PV2G
MUTNITT Dinner Forks,Set of 16 Top Food Grade Stainless Steel Silverware Forks,Table Forks,Flatware Forks,8 Inches,Mirror Finish & Dishwasher Safe,Use for Home,Kitchen or Restaurant
Price
$9.99
Rating
4.6
Reviews
17.1K
Latest month sales
B0DKTX3H1H
PHILIPALA 20 Piece Silverware Set, Stainless Steel Flatware Set for 4 Food Grade Novelty Flatware Cutlery Utensil Set Include Knife Fork Spoon Mirror Polished Dishwasher Safe
Price
$13.99
Rating
4.4
Reviews
2.6K
Latest month sales
B09C5X77DY
16 Pcs Forks and Spoons Silverware Set,Food Grade Stainless Steel Flatware Cutlery Set for Home,Kitchen and Restaurant,Mirror Polished,Dishwasher Safe - 8 Dinner Fork(8 inch) and 8 Teaspoon(6.5 inch)
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.6
Reviews
5.6K
Latest month sales
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