Flannel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Flannel sales on Amazon US totaled 2,450 units in July 2026 (▼ 20.3% vs. the prior month), generating an estimated $59,359 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.0% of unit volume and 43.7% of revenue, while a typical listing is priced at $23.74. The keyword itself pulled 8,498 Amazon queries over the same period (▼ 28.7% MoM).
Zooming out to the 12-month window ending July 2026, the flannel Top 50 moved 143,000 units and $3,854,265 in cumulative sales — an average of 11,917 units and $321,189 per month. Monthly throughput topped out at 38,650 units in December 2025 and dipped to 1,250 in May 2026, leaving the latest reading 59.8% lower than August 2025.
Flannel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
2.5K
▼ 20.3% MoM
Monthly Revenue 2026/07
$59.4K
▼ 12.4% MoM
Top 10 Market Share 2026/07
49.0%
Flannel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold flannel listing on Amazon US in July 2026 is ASIN B0DBZ984HQ (Brand: KevaMolly), which sold 200 units at $24.99 apiece — equal to 8.2% of every unit tracked in this report.
The Top 10 ASINs account for 1,200 units and $25,953 in July 2026 — 49.0% of unit volume and 43.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Flannel' on Amazon
July 2026
Is 49.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DBZ984HQ
KevaMolly Plaid Flannel Shirts for Women Long Sleeve
200
▲ 100.0%vs. prior month
$5K
latest month
12-month trend
B00X22YTP0
Luvable Friends Unisex Baby Cotton Flannel Receiving Blankets, Abc 7-Pack, One Size
200
▲ 0.0%vs. prior month
$3K
latest month
12-month trend
B0BB2JC2QX
ZITY Men's Flannel Hoodie Shirts Casual Button Down Long Sleeve Plaid Shirt
100
▲ 100.0%vs. prior month
$2K
latest month
12-month trend
B01KTUMBOI
Legendary Whitetails Mens Flannel Long Sleeve Button Down 100% Cotton Shirt
100
▲ 0.0%vs. prior month
$3.7K
latest month
12-month trend
B09BJFLBKK
Alex Vando Mens Button Down Regular Fit Long Sleeve Casual Flannel Shirts
100
▲ 0.0%vs. prior month
$1.6K
latest month
12-month trend
B07BJKXRKD
Amazon Essentials Men's 100% Cotton Flannel Sleep Pant, Relaxed Fit Lounge Pants with Elastic Waist and Drawstring
100
▼ 50.0%vs. prior month
$1.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Flannel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
KevaMolly is the best-performing flannel brand in July 2026, moving 200 units across 1 ASIN for 16.7% of Top 10 volume. Luvable Friends follows with 200 units (16.7%), ahead of ZITY on 100 units (8.3%).
Volume is spread across 10 brands, with the top three holding 41.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.99 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
KevaMolly
1 ASIN in Top 10
16.7%
Units
200
Revenue
$5K
Avg. price
$24.99
B0DBZ984HQ
$24.99·★4.3·1.9K revsKevaMolly Plaid Flannel Shirts for Women Long Sleeve
Units sold200
Luvable Friends
1 ASIN in Top 10
16.7%
Units
200
Revenue
$3K
Avg. price
$14.99
B00X22YTP0
$14.99·★4.7·34.4K revsLuvable Friends Unisex Baby Cotton Flannel Receiving Blankets, Abc 7-Pack, One Size
Units sold200
ZITY
1 ASIN in Top 10
8.3%
Units
100
Revenue
$2K
Avg. price
$19.98
B0BB2JC2QX
$19.98·★4.5·3.9K revsZITY Men's Flannel Hoodie Shirts Casual Button Down Long Sleeve Plaid Shirt
Units sold100
Trending Flannel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DBZ984HQ leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0BB2JC2QX close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DBZ984HQ
KevaMolly Plaid Flannel Shirts for Women Long Sleeve
Price
$24.99
Rating
4.3
Reviews
1.9K
Latest month sales
B0BB2JC2QX
ZITY Men's Flannel Hoodie Shirts Casual Button Down Long Sleeve Plaid Shirt
Price
$19.98
Rating
4.5
Reviews
3.9K
Latest month sales
B07CXYWB5Q
Alimens & Gentle Men's Button Down Regular Fit Long Sleeve Plaid Flannel Casual Shirts
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.6
Reviews
12.6K
Latest month sales
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