Flags Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Flags sales on Amazon US totaled 105,900 units in July 2026 (▼ 58.8% vs. the prior month), generating an estimated $2,362,819 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.7% of unit volume and 56.1% of revenue, while a typical listing is priced at $21.63. The keyword itself pulled 29,686 Amazon queries over the same period (▼ 31.9% MoM).
Zooming out to the 12-month window ending July 2026, the flags Top 50 moved 1,231,450 units and $28,549,732 in cumulative sales — an average of 102,621 units and $2,379,144 per month. Monthly throughput topped out at 257,200 units in June 2026 and dipped to 64,150 in January 2026, leaving the latest reading 41.8% higher than August 2025.
Flags Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
105.9K
▼ 58.8% MoM
Monthly Revenue 2026/07
$2.4M
▼ 61.1% MoM
Top 10 Market Share 2026/07
56.7%
Flags Market Share & Sales Concentration on Amazon US — July 2026
The most-sold flags listing on Amazon US in July 2026 is ASIN B01HMWWLCI (Brand: Rushmore Rose USA), which sold 10,000 units at $28.41 apiece — equal to 9.4% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 60,000 units and $1,325,420 in July 2026 — 56.7% of unit volume and 56.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Flags' on Amazon
July 2026
Is 56.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01HMWWLCI
American Flag Made in USA | American Flags for Outside 3X5 | Premium US Flag 3X5 Heavy Duty Outdoor with Embroidered Stars and Sewn Stripes.
10K
▼ 75.0%vs. prior month
$391.4K
latest month
12-month trend
B0FHF6TRXP
American flag 3x5 FT for Outside, Heavy Duty Polyester USA Flag Outdoor with Embroidered Stars, Sewn Stripes, US Flag with Brass Grommets for Indoor, Outdoor, All Weather
9K
▼ 55.0%vs. prior month
$95.4K
latest month
12-month trend
B0F649T266
American Flag Made in USA, 3x5 FT Heavy Duty Nylon Outdoor Flag, Super Durable for All-Weather High Wind Use, Fade-Resistant, UV-Protected & Tear-Proof, Longest-Lasting Embroidered Stars US Flag.
8K
▼ 20.0%vs. prior month
$246.6K
latest month
12-month trend
B0FCXVH2BL
American Flag 3x5 Ft for Outside, Heavy Duty US Flag for High Wind Outdoor | Heavy Duty Nylon, Fade Resistant and Waterproof USA Flag with Embroidered Stars, Sewn Stripes, Brass Grommets
7K
▼ 22.2%vs. prior month
$117.8K
latest month
12-month trend
B0CHY3SQMB
Zozen 50Pack Fluorescent Orange Marking Flags, 15x4x5 In Yard Flag for Lawn | Writable Marker Flags , for Lawn & Irrigation & Landscape & Sprinkler & Survey & Dog Training.
5K
▲ 25.0%vs. prior month
$31.3K
latest month
12-month trend
B088FLY7S8
12 Pack Small American Flags on Stick Small US Flags/Mini American Flags for Outside 4x6 Inch American Hand Held Stick Flags with Kid-Safe Spear Top, Patriotic Veterans Day Decorations, 4th of July Decorations | American Hand Held Stick Flags with Kid-Safe Spear Top, Patriotic 250th Anniversary Decor, Labor Day, 4th of July Decorations
5K
▼ 83.3%vs. prior month
$38.2K
latest month
12-month trend
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Best Flags Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Rushmore Rose USA is the best-performing flags brand in July 2026, moving 14,000 units across 2 ASINs for 26.9% of Top 10 volume. ZNNOPAX follows with 9,000 units (17.3%), ahead of DANF FLAG on 7,000 units (13.5%).
Volume is spread across 8 brands, with the top three holding 57.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $36.69, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Rushmore Rose USA
2 ASINs in Top 10
26.9%
Units
14K
Revenue
$585.8K
Avg. price
$36.69
B01HMWWLCI
$28.41·★4.6·37.9K revsAmerican Flag Made in USA | American Flags for Outside 3X5 | Premium US Flag 3X5 Heavy Duty Outdoor with Embroidered Stars and Sewn Stripes.
Units sold10KB01N9BIZTH
$44.97·★4.6·37.8K revsAmerican Flag 4x6 for Outdoor Use | Made in USA-not imported Heavy-Duty Flag with Embroidered Stars and Sewn Stripes | U.S. Flag for Outside
Units sold4K
ZNNOPAX
1 ASIN in Top 10
17.3%
Units
9K
Revenue
$95.4K
Avg. price
$9.99
B0FHF6TRXP
$9.99·★4.7·1.7K revsAmerican flag 3x5 FT for Outside, Heavy Duty Polyester USA Flag Outdoor with Embroidered Stars, Sewn Stripes, US Flag with Brass Grommets for Indoor, Outdoor, All Weather
Units sold9K
DANF FLAG
1 ASIN in Top 10
13.5%
Units
7K
Revenue
$117.8K
Avg. price
$17.99
B0FCXVH2BL
$17.99·★4.6·2.7K revsAmerican Flag 3x5 Ft for Outside, Heavy Duty US Flag for High Wind Outdoor | Heavy Duty Nylon, Fade Resistant and Waterproof USA Flag with Embroidered Stars, Sewn Stripes, Brass Grommets
Units sold7K
Trending Flags Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CHY3SQMB booked 5K units at $7.49, with ▲ 25.0% MoM change. On the growth side, B0DRVPWQ3R leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CHY3SQMB
Zozen 50Pack Fluorescent Orange Marking Flags, 15x4x5 In Yard Flag for Lawn | Writable Marker Flags , for Lawn & Irrigation & Landscape & Sprinkler & Survey & Dog Training.
Price
$7.49
Rating
4.8
Reviews
5.9K
Latest month sales
B0F536P7SM
Premium 3x5 American Flags for Outside – Heavy Duty Nylon, Embroidered Stars & Sewn Stripes
Price
$22.99
Rating
4.6
Reviews
1.3K
Latest month sales
B0DRVPWQ3R
Custom Pink American US Flag with Picture, Personalized Funny Flags with Face Image Logo Photo Text Single Sided Customized Flag Tapestry for Bedroom Dorm Room Decor Garden, 2x3 3x5 4x6 5x8 Ft
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.4
Reviews
457
Latest month sales
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