Fjallraven Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fjallraven sales on Amazon US totaled 2,200 units in July 2026 (▲ 100.0% vs. the prior month), generating an estimated $162,841 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.7% of unit volume and 74.7% of revenue, while a typical listing is priced at $87.18. The keyword itself pulled 19,244 Amazon queries over the same period (▼ 11.6% MoM).
Zooming out to the 12-month window ending July 2026, the fjallraven Top 50 moved 16,900 units and $1,113,301 in cumulative sales — an average of 1,408 units and $92,775 per month. Monthly throughput topped out at 2,700 units in August 2025 and dipped to 500 in May 2026, leaving the latest reading 18.5% lower than August 2025.
Fjallraven Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
2.2K
▲ 100.0% MoM
Monthly Revenue 2026/07
$162.8K
▲ 128.6% MoM
Top 10 Market Share 2026/07
72.7%
Fjallraven Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fjallraven listing on Amazon US in July 2026 is ASIN B0B6P88RJ9 (Brand: Fjällräven), which sold 300 units at $116.50 apiece — equal to 13.6% of every unit tracked in this report.
The Top 10 ASINs account for 1,600 units and $121,648 in July 2026 — 72.7% of unit volume and 74.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fjallraven' on Amazon
July 2026
Is 72.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0B6P88RJ9
Fjällräven Skule 28 Backpack - Spacious Storage, Padded Back Panel, Breathable Design - Travel, Hiking, Black
300
▲ 200.0%vs. prior month
$32.8K
latest month
12-month trend
B088X1P414
Fjällräven High Coast Hip Pack – Lightweight Waist Pack, Crossbody Sling Bag for Travel, Hiking & Everyday Use, Black
300
▲ 50.0%vs. prior month
$11.6K
latest month
12-month trend
B0B6PLTJMH
Fjällräven Skule 28 Backpack - Spacious Storage, Padded Back Panel, Breathable Design - Travel, Hiking, Navy
200
▲ 300.0%vs. prior month
$20.2K
latest month
12-month trend
B0B5P9J35Q
Fjällräven Raven 28 Backpack - Multi-Pocket Organization, Padded Support, Durable Fabric - Commuting, Travel, Black
200
▲ 100.0%vs. prior month
$18.7K
latest month
12-month trend
B005M94XMK
Fjällräven Kanken Mini Backpack - Compact Everyday Carry, Durable Vinylon Fabric - Travel
100
▲ 100.0%vs. prior month
$6.7K
latest month
12-month trend
B0B6PC6FQH
Fjällräven Skule 28 Backpack - Spacious Storage, Padded Back Panel, Breathable Design - Travel, Hiking, Deep Forest
100
▲ 100.0%vs. prior month
$10K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Fjallraven Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07VFCWZ8W booked 100 units at $68.87. On the growth side, B0B6PLTJMH leads positive momentum with ▲ 300.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07VFCWZ8W
Fjällräven Kanken Backpack - Durable Vinylon Fabric, Water-Resistant, Classic Design - School, Travel
Price
$68.87
Rating
4.6
Reviews
34.5K
Latest month sales
B0BPY8YBJJ
Fjällräven High Coast Pocket Crossbody - Water-Resistant Fabric, Compact Storage, Lightweight Carry - Travel
Price
$34.95
Rating
4.6
Reviews
1.3K
Latest month sales
B0B6PLTJMH
Fjällräven Skule 28 Backpack - Spacious Storage, Padded Back Panel, Breathable Design - Travel, Hiking, Navy
Unlock to view ASIN details and product titles
Price
$93.18
Rating
4.6
Reviews
711
Latest month sales
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