Fitted Sheet Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fitted Sheet sales on Amazon US totaled 212,700 units in July 2026 (▼ 7.3% vs. the prior month), generating an estimated $5,194,053 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.7% of unit volume and 46.9% of revenue, while a typical listing is priced at $29.79. The keyword itself pulled 30,467 Amazon queries over the same period (▲ 14.3% MoM).
Zooming out to the 12-month window ending July 2026, the fitted sheet Top 50 moved 2,332,700 units and $55,140,049 in cumulative sales — an average of 194,392 units and $4,595,004 per month. Monthly throughput topped out at 236,800 units in November 2025 and dipped to 117,700 in May 2026, leaving the latest reading 6.9% higher than August 2025.
Fitted Sheet Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
212.7K
▼ 7.3% MoM
Monthly Revenue 2026/07
$5.2M
▼ 12.6% MoM
Top 10 Market Share 2026/07
52.7%
Fitted Sheet Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fitted sheet listing on Amazon US in July 2026 is ASIN B0C1NNYJGB (Brand: BEDLORE), which sold 30,000 units at $23.99 apiece — equal to 14.1% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 112,000 units and $2,433,510 in July 2026 — 52.7% of unit volume and 46.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fitted Sheet' on Amazon
July 2026
Is 52.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C1NNYJGB
BEDLORE Waterproof Mattress Protector, Queen Size Mattress Pad Noiseless | Deep Pockets Fit 6"-18" Mattresses, Soft Breathable Dirt-proof Bed Mattress Cover Washable for Home, Bedroom, Hotel (Gray)
30K
▲ 50.0%vs. prior month
$747.3K
latest month
12-month trend
B00NX0WXQI
Queen Sheets Set, 4 Pieces 16" Deep Pocket Hotel Luxury Bed Sheets, Grey | Extra Soft Bedsheet Set, Comfy & Breathable Cooling Sheets, Wrinkle & Fade Resistant, Fitted Sheet, Flat Sheet, 2 Pillowcases
10K
▲ 0.0%vs. prior month
$146.3K
latest month
12-month trend
B01M16WBW1
Queen Size 4 Piece Sheet Set - Comfy Breathable & Cooling Sheets - White | Hotel Luxury Bed Sheets for Women & Men, Deep Pockets, Easy-Fit, Extra Soft and Wrinkle Free Sheets, Oeko-Tex Bed Sheet Set
10K
▼ 50.0%vs. prior month
$231.8K
latest month
12-month trend
B06WWRCZXX
Queen Size 4 Piece Sheet Set - Breathable & Cooling Sheets - Dark Grey | Hotel Luxury Bed Sheets for Women & Men, Deep Pockets, Easy-Fit, Extra Soft and Wrinkle Free Sheets, Oeko-Tex Bed Sheet Set
10K
▲ 0.0%vs. prior month
$231.8K
latest month
12-month trend
B08BBZKSTS
Queen Size Mattress Protector Waterproof,Absorbent Fitted Sheet | up to 18" Deep Pocket,Mattress Cover Queen Size Bed Sheets,Terry Machine Wash Protection Mattress Protector
10K
▲ 0.0%vs. prior month
$129.5K
latest month
12-month trend
B0CC6DJQMW
GORILLA GRIP Patented Fitted Bed Sheet Holders for Corners, 4 Pack White | Adjustable Elastic Fasteners with Straps with Metal Clips, Keeps in Place Bedding Sheets, Tight Suspenders for Mattress
10K
▲ 0.0%vs. prior month
$139.9K
latest month
12-month trend
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Best Fitted Sheet Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BEDLORE is the best-performing fitted sheet brand in July 2026, moving 30,000 units across 1 ASIN for 26.8% of Top 10 volume. CGK Unlimited follows with 30,000 units (26.8%), ahead of Utopia Bedding on 17,000 units (15.2%).
With 7 brands splitting the Top 10 and 68.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.09 to $23.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BEDLORE
1 ASIN in Top 10
26.8%
Units
30K
Revenue
$747.3K
Avg. price
$23.99
B0C1NNYJGB
$23.99·★4.6·25.2K revsBEDLORE Waterproof Mattress Protector, Queen Size Mattress Pad Noiseless | Deep Pockets Fit 6"-18" Mattresses, Soft Breathable Dirt-proof Bed Mattress Cover Washable for Home, Bedroom, Hotel (Gray)
Units sold30K
CGK Unlimited
3 ASINs in Top 10
26.8%
Units
30K
Revenue
$741.7K
Avg. price
$22.65
B01M16WBW1
$21.23·★4.5·453.6K revsQueen Size 4 Piece Sheet Set - Comfy Breathable & Cooling Sheets - White | Hotel Luxury Bed Sheets for Women & Men, Deep Pockets, Easy-Fit, Extra Soft and Wrinkle Free Sheets, Oeko-Tex Bed Sheet Set
Units sold10KB06WWRCZXX
$21.23·★4.5·453.6K revsQueen Size 4 Piece Sheet Set - Breathable & Cooling Sheets - Dark Grey | Hotel Luxury Bed Sheets for Women & Men, Deep Pockets, Easy-Fit, Extra Soft and Wrinkle Free Sheets, Oeko-Tex Bed Sheet Set
Units sold10KB01LWMWAXV
$25.48·★4.5·453.6K revsKing Size 4 Piece Sheet Set - Comfy Breathable & Cooling Sheets - White | Hotel Luxury Bed Sheets for Women & Men, Deep Pockets, Easy-Fit, Extra Soft and Wrinkle Free Sheets, Oeko-Tex Bed Sheet Set
Units sold10K
Utopia Bedding
2 ASINs in Top 10
15.2%
Units
17K
Revenue
$226.8K
Avg. price
$14.09
B00NX0WXQI
$15.19·★4.6·113.3K revsQueen Sheets Set, 4 Pieces 16" Deep Pocket Hotel Luxury Bed Sheets, Grey | Extra Soft Bedsheet Set, Comfy & Breathable Cooling Sheets, Wrinkle & Fade Resistant, Fitted Sheet, Flat Sheet, 2 Pillowcases
Units sold10KB01IE7P2VW
$12.99·★4.6·140.6K revsQueen Fitted Sheet, Ultra Soft Fits Up to 15 Inch Deep Pocket, Grey | Hotel Comfort, Cooling & Breathable Cotton like Polyester, Easy Fit, Wrinkle & Fade Resistant, Snug Fit, Easy Care, Oeko-Tex
Units sold7K
Trending Fitted Sheet Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01IE7P2VW booked 7K units at $12.99, with ▲ 0.0% MoM change. On the growth side, B00Q7OAKV2 leads positive momentum with ▲ 150.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01IE7P2VW
Queen Fitted Sheet, Ultra Soft Fits Up to 15 Inch Deep Pocket, Grey | Hotel Comfort, Cooling & Breathable Cotton like Polyester, Easy Fit, Wrinkle & Fade Resistant, Snug Fit, Easy Care, Oeko-Tex
Price
$12.99
Rating
4.6
Reviews
140.6K
Latest month sales
B0CSFTRP2X
BEDELITE Satin Sheets Queen Size Bed Set, Black, 4 Pieces | Luxury Silky Bed Sheets, 15 Inch Deep Pocket, Similar to Silk, Soft and Cooling, Reduces Friction, Gentle on Hair and Skin
Price
$17.99
Rating
4.3
Reviews
5.9K
Latest month sales
B00Q7OAKV2
Amazon Basics Lightweight Super Soft Easy Care Wrinkle-Free Breathable Brushed Microfiber 3-Piece Bed Sheet Set with 14-Inch Deep Pockets, Twin, Dark Gray, Solid
Unlock to view ASIN details and product titles
Price
$11.60
Rating
4.5
Reviews
476.4K
Latest month sales
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