Fitflop Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fitflop sales on Amazon US totaled 11,250 units in July 2026 (▼ 20.2% vs. the prior month), generating an estimated $408,689 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 95.1% of unit volume and 92.9% of revenue, while a typical listing is priced at $55.27. The keyword itself pulled 18,316 Amazon queries over the same period (▼ 33.3% MoM).
Zooming out to the 12-month window ending July 2026, the fitflop Top 50 moved 62,600 units and $2,382,512 in cumulative sales — an average of 5,217 units and $198,543 per month. Monthly throughput topped out at 14,100 units in June 2026 and dipped to 1,650 in January 2026, leaving the latest reading 144.6% higher than August 2025.
Fitflop Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
11.3K
▼ 20.2% MoM
Monthly Revenue 2026/07
$408.7K
▼ 21.6% MoM
Top 10 Market Share 2026/07
95.1%
Fitflop Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fitflop listing on Amazon US in July 2026 is ASIN B086SY3VP6 (Brand: ARCHIES), which sold 6,000 units at $40.00 apiece — equal to 53.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,700 units and $379,860 in July 2026 — 95.1% of unit volume and 92.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fitflop' on Amazon
July 2026
Is 95.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B086SY3VP6
ARCHIES Arch Support Flip Flops for Men & Women – Orthotic Sandals for Plantar Fasciitis Relief – Lightweight, Cushioning, Shock-Absorbing Thong Sandals for Walking, Foot Pain & All-Day Comfort
6K
▼ 14.3%vs. prior month
$240K
latest month
12-month trend
B0CZ75N4PP
Goosecret Women's Comfortable Arch Support Walking Platform Sandals
3K
▼ 25.0%vs. prior month
$55.8K
latest month
12-month trend
B00BRC4LLE
OOFOS OOahh Recovery Slide - Women’s and Men’s
1K
▼ 50.0%vs. prior month
$58.3K
latest month
12-month trend
B01LZN47V0
FitFlop Iqushion Flowerz Ergonomic Flip-Flops
300
▲ 0.0%vs. prior month
$9.5K
latest month
12-month trend
B0FFD8N91T
Crocs Women's Getaway Triangle Flip Flops
100
▲ 0.0%vs. prior month
$4K
latest month
12-month trend
B0GHT5XXSX
Project Cloud Genuine Leather Platform Sandals Women Non Slip Womens Slides
100
▲ 100.0%vs. prior month
$3.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fitflop Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ARCHIES is the best-performing fitflop brand in July 2026, moving 6,000 units across 1 ASIN for 56.1% of Top 10 volume. Goosecret follows with 3,000 units (28.0%), ahead of OOFOS on 1,000 units (9.3%).
With 6 brands splitting the Top 10 and 93.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.04 to $59.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ARCHIES
1 ASIN in Top 10
56.1%
Units
6K
Revenue
$240K
Avg. price
$40.00
B086SY3VP6
$40.00·★4.2·10.2K revsARCHIES Arch Support Flip Flops for Men & Women – Orthotic Sandals for Plantar Fasciitis Relief – Lightweight, Cushioning, Shock-Absorbing Thong Sandals for Walking, Foot Pain & All-Day Comfort
Units sold6K
Goosecret
1 ASIN in Top 10
28.0%
Units
3K
Revenue
$55.8K
Avg. price
$18.04
B0CZ75N4PP
$18.04·★4.2·4K revsGoosecret Women's Comfortable Arch Support Walking Platform Sandals
Units sold3K
OOFOS
1 ASIN in Top 10
9.3%
Units
1K
Revenue
$58.3K
Avg. price
$59.95
B00BRC4LLE
$59.95·★4.4·33.4K revsOOFOS OOahh Recovery Slide - Women’s and Men’s
Units sold1K
Trending Fitflop Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B06WWBD2SQ booked 50 units at $29.99. On the growth side, B0GHT5XXSX leads positive momentum with ▲ 100.0% MoM growth on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06WWBD2SQ
FitFlop Iqushion Flowerz Ergonomic Flip-Flops
Price
$29.99
Rating
4.3
Reviews
15.1K
Latest month sales
B0GHT5XXSX
Project Cloud Genuine Leather Platform Sandals Women Non Slip Womens Slides
Price
$34.90
Rating
4.0
Reviews
552
Latest month sales
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