Fisher Price Dj Table Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fisher Price Dj Table sales on Amazon US totaled 60,800 units in July 2026 (▼ 4.3% vs. the prior month), generating an estimated $2,803,528 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.6% of unit volume and 62.9% of revenue, while a typical listing is priced at $42.54. The keyword itself pulled 12,834 Amazon queries over the same period (▲ 4.5% MoM).
Zooming out to the 12-month window ending July 2026, the fisher price dj table Top 50 moved 902,450 units and $39,890,173 in cumulative sales — an average of 75,204 units and $3,324,181 per month. Monthly throughput topped out at 203,300 units in November 2025 and dipped to 24,450 in May 2026, leaving the latest reading 51.1% higher than August 2025.
Fisher Price Dj Table Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
60.8K
▼ 4.3% MoM
Monthly Revenue 2026/07
$2.8M
▼ 17.7% MoM
Top 10 Market Share 2026/07
57.6%
Fisher Price Dj Table Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fisher price dj table listing on Amazon US in July 2026 is ASIN B01J94K9OY (Brand: Skip Hop), which sold 6,000 units at $149.99 apiece — equal to 9.9% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 35,000 units and $1,763,810 in July 2026 — 57.6% of unit volume and 62.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fisher Price Dj Table' on Amazon
July 2026
Is 57.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01J94K9OY
Skip Hop Baby Activity Center: Interactive Play Center with 3-Stage Grow-with-Me Functionality, 4mo+, Explore & More
6K
▼ 40.0%vs. prior month
$818K
latest month
12-month trend
B07CRSXMW8
VTech Sit-to-Stand Learning Walker (Frustration Free Packaging), Blue
5K
▼ 28.6%vs. prior month
$239.9K
latest month
12-month trend
B077H5G2Q3
Fisher-Price Fisher-Price Baby’s First Blocks & Rock-a-Stack Toy Set | Bucket of 10 Shapes, Ring Stacking Activity, For Infants & Toddlers Ages 6+ Months (Amazon Exclusive)
4K
▼ 33.3%vs. prior month
$72K
latest month
12-month trend
B0793D9WBY
Fisher-Price Baby Playmat Deluxe Kick & Play Piano Gym for Learning & 2 Maracas Soft Rattles for Newborn to Toddler Play Ages 0+ Months
4K
▲ 33.3%vs. prior month
$236K
latest month
12-month trend
B00OZAI56M
Fisher-Price Laugh & Learn Smart Stages Piggy Bank Baby Toy, Ages 6+ Months | Musical Learning Toy, 10 Pretend Coins, Fine Motor Skills, Cause & Effect, Infants & Toddlers (Amazon Exclusive)
4K
▲ 0.0%vs. prior month
$77.2K
latest month
12-month trend
B074ZDP7FZ
Fisher-Price Laugh & Learn Smart Stages Learn With Sis Walker, Pink | Push Toy, Educational Music & Lights, Busy Activities, Baby & Toddler Ages 6+ Months
3K
▲ 50.0%vs. prior month
$75K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fisher Price Dj Table Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fisher-Price is the best-performing fisher price dj table brand in July 2026, moving 17,000 units across 5 ASINs for 48.6% of Top 10 volume. Skip Hop follows with 6,000 units (17.1%), ahead of VTech on 5,000 units (14.3%).
With 6 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $27.23 to $149.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fisher-Price
5 ASINs in Top 10
48.6%
Units
17K
Revenue
$475.6K
Avg. price
$27.23
B077H5G2Q3
$17.77·★4.8·26.5K revsFisher-Price Fisher-Price Baby’s First Blocks & Rock-a-Stack Toy Set | Bucket of 10 Shapes, Ring Stacking Activity, For Infants & Toddlers Ages 6+ Months (Amazon Exclusive)
Units sold4KB0793D9WBY
$59.00·★4.8·18K revsFisher-Price Baby Playmat Deluxe Kick & Play Piano Gym for Learning & 2 Maracas Soft Rattles for Newborn to Toddler Play Ages 0+ Months
Units sold4KB00OZAI56M
$19.43·★4.8·18.5K revsFisher-Price Laugh & Learn Smart Stages Piggy Bank Baby Toy, Ages 6+ Months | Musical Learning Toy, 10 Pretend Coins, Fine Motor Skills, Cause & Effect, Infants & Toddlers (Amazon Exclusive)
Units sold4KB074ZDP7FZ
$29.97·★4.7·13.9K revsFisher-Price Laugh & Learn Smart Stages Learn With Sis Walker, Pink | Push Toy, Educational Music & Lights, Busy Activities, Baby & Toddler Ages 6+ Months
Units sold3KB01LZYGY8H
$9.97·★4.7·30.7K revsFisher-Price Chatter Telephone Pull Along Toy | Pretend Phone with Rotary Dial, Rolling Wheels, Walking Play for Toddlers Ages 1+ Years
Units sold2K
Skip Hop
1 ASIN in Top 10
17.1%
Units
6K
Revenue
$818K
Avg. price
$149.99
B01J94K9OY
$149.99·★4.8·12.8K revsSkip Hop Baby Activity Center: Interactive Play Center with 3-Stage Grow-with-Me Functionality, 4mo+, Explore & More
Units sold6K
VTech
1 ASIN in Top 10
14.3%
Units
5K
Revenue
$239.9K
Avg. price
$44.99
B07CRSXMW8
$44.99·★4.8·98.3K revsVTech Sit-to-Stand Learning Walker (Frustration Free Packaging), Blue
Units sold5K
Trending Fisher Price Dj Table Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01LZYGY8H booked 2K units at $9.97, with ▲ 100.0% MoM change. On the growth side, B0GN95NWWS leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0CMFNZW8B close behind at ▲ 150.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01LZYGY8H
Fisher-Price Chatter Telephone Pull Along Toy | Pretend Phone with Rotary Dial, Rolling Wheels, Walking Play for Toddlers Ages 1+ Years
Price
$9.97
Rating
4.7
Reviews
30.7K
Latest month sales
B0GN95NWWS
VTech Little CEO Learning Desk Toddler Activity Center
Price
$29.99
Rating
4.7
Reviews
37
Latest month sales
B0CMFNZW8B
Fisher-Price Toddler Toy Laugh & Learn Coffee Café Musical Playset with Educational Songs & 10 Pretend Play Pieces for Kids Ages 18+ Months
Unlock to view ASIN details and product titles
Price
$32.39
Rating
4.9
Reviews
697
Latest month sales
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