Fish Tape Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fish Tape sales on Amazon US totaled 10,100 units in July 2026 (▲ 6.3% vs. the prior month), generating an estimated $294,289 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.3% of unit volume and 50.3% of revenue, while a typical listing is priced at $45.30. The keyword itself pulled 19,877 Amazon queries over the same period (▲ 0.1% MoM).
Zooming out to the 12-month window ending July 2026, the fish tape Top 50 moved 105,250 units and $2,970,220 in cumulative sales — an average of 8,771 units and $247,518 per month. Monthly throughput topped out at 10,100 units in July 2026 and dipped to 5,400 in May 2026, leaving the latest reading 16.1% higher than August 2025.
Fish Tape Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
10.1K
▲ 6.3% MoM
Monthly Revenue 2026/07
$294.3K
▲ 2.0% MoM
Top 10 Market Share 2026/07
70.3%
Fish Tape Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fish tape listing on Amazon US in July 2026 is ASIN B089DT2NKR (Brand: KLEIN TOOLS), which sold 2,000 units at $16.97 apiece — equal to 19.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 7,100 units and $148,102 in July 2026 — 70.3% of unit volume and 50.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fish Tape' on Amazon
July 2026
Is 70.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B089DT2NKR
Klein Tools 56335 Flat Steel Electrical Fish Tape, 25-Foot 1/4-Inch Wide Spring Steel Tape, Slim Plastic Tip, Laser Etched 1-Foot Markings
2K
▲ 0.0%vs. prior month
$33.9K
latest month
12-month trend
B081TVR4N7
Klein Tools 56331 50-Foot Electrical Fish Tape, Steel Wire Puller with Double Loop Tip, Optimized Housing and Handle, 1/8-Inch
1K
▲ 0.0%vs. prior month
$26K
latest month
12-month trend
B0BVT3VTD8
FTIHTRY 45FT Fiberglass Running Electrical Wire Cable Glow Rods Wire Pulling, Fish Rods Electrical Kit with 8 Different Attachments and Fish Tape Wire Puller Kit
1K
▲ 0.0%vs. prior month
$22K
latest month
12-month trend
B07G9FNTLB
11FT Fiberglass Wire Running Kit, Cable Running Rods with 5 Attachments | Fiberglass Electrical Wire Running Rods, 11FT Non-Conductive Pulling Kit with 5 Interchangeable Heads, Carrying Case
700
▲ 40.0%vs. prior month
$11.2K
latest month
12-month trend
B0FR9RJ5GY
32.8FT Electrical Fish Tape 10m |3.0 mm Wire Puller |2 Guide Springs |Wire Feeder
500
▲ 0.0%vs. prior month
$5K
latest month
12-month trend
B08VG4B3KQ
Zezzo Magnetic Wiremag Puller,Wire Puller Tool,Fish Tape Wire Pulling System,Wire Cable Wire Fishing Tools Coaxial Electrical Fish Tape Pull Push Kit Behind Indoor Home Office Outdoor Garden Walls
400
▲ 33.3%vs. prior month
$19.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fish Tape Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
KLEIN TOOLS is the best-performing fish tape brand in July 2026, moving 3,000 units across 2 ASINs for 42.3% of Top 10 volume. FTIHTRY follows with 1,000 units (14.1%), ahead of KOOTANS on 800 units (11.3%).
With 8 brands splitting the Top 10 and 67.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.47 to $23.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
KLEIN TOOLS
2 ASINs in Top 10
42.3%
Units
3K
Revenue
$59.9K
Avg. price
$21.47
B089DT2NKR
$16.97·★4.6·2.4K revsKlein Tools 56335 Flat Steel Electrical Fish Tape, 25-Foot 1/4-Inch Wide Spring Steel Tape, Slim Plastic Tip, Laser Etched 1-Foot Markings
Units sold2KB081TVR4N7
$25.97·★4.5·6.2K revsKlein Tools 56331 50-Foot Electrical Fish Tape, Steel Wire Puller with Double Loop Tip, Optimized Housing and Handle, 1/8-Inch
Units sold1K
FTIHTRY
1 ASIN in Top 10
14.1%
Units
1K
Revenue
$22K
Avg. price
$21.99
B0BVT3VTD8
$21.99·★3.8·1.7K revsFTIHTRY 45FT Fiberglass Running Electrical Wire Cable Glow Rods Wire Pulling, Fish Rods Electrical Kit with 8 Different Attachments and Fish Tape Wire Puller Kit
Units sold1K
KOOTANS
2 ASINs in Top 10
11.3%
Units
800
Revenue
$19.2K
Avg. price
$23.97
B0C2C36ZGX
$18.95·★4.3·2.5K revsKOOTANS 22FT Fiberglass Electrical Wire Running Kit Wire Fishing Tools Fish Tape Wire Puller Through Wall Cable Snake Fish Rods Kit with Different Attachments
Units sold400B0DPHBQJN5
$28.99·★4.3·2.5K revsKOOTANS 50FT Fiberglass Running Electrical Wire Cable Glow Rods Wire Pulling Tools Fish Tape Wire Puller Through Wall Snake for Wires Cable Fishing Rod Kit with Different Attachments
Units sold400
Trending Fish Tape Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DPHBQJN5 leads positive momentum with ▲ 100.0% MoM growth on 400 units, with B0FVXXBQ2L close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DPHBQJN5
KOOTANS 50FT Fiberglass Running Electrical Wire Cable Glow Rods Wire Pulling Tools Fish Tape Wire Puller Through Wall Snake for Wires Cable Fishing Rod Kit with Different Attachments
Price
$28.99
Rating
4.3
Reviews
2.5K
Latest month sales
B0FVXXBQ2L
Non Conductive Fish Tape Wire Puller 4.5mm 196FT with 7 Adapters | Professional Fiberglass Electrical Fish Tape with Steel Reel Stand & Handle, Wire Fishing Tools for Wiring, Walls & Conduit
Price
$57.99
Rating
4.4
Reviews
122
Latest month sales
B01ADWQ454
Southwire Fish Tape Tool - Durable 1/8-Inch Tempered Spring Steel for Efficient Wire Pulling - High-Impact Case - Ergonomic Handle - Fast Rewind Design - 25-Foot Length
Unlock to view ASIN details and product titles
Price
$11.98
Rating
4.3
Reviews
1.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this fish tape report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card