First Aid Kits Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
First Aid Kits sales on Amazon US totaled 310,100 units in July 2026 (▼ 10.7% vs. the prior month), generating an estimated $5,155,345 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.8% of unit volume and 61.5% of revenue, while a typical listing is priced at $28.41. The keyword itself pulled 24,033 Amazon queries over the same period (▲ 10.1% MoM).
Zooming out to the 12-month window ending July 2026, the first aid kits Top 50 moved 2,597,850 units and $42,579,052 in cumulative sales — an average of 216,488 units and $3,548,254 per month. Monthly throughput topped out at 347,400 units in June 2026 and dipped to 149,200 in May 2026, leaving the latest reading 50.1% higher than August 2025.
First Aid Kits Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
310.1K
▼ 10.7% MoM
Monthly Revenue 2026/07
$5.2M
▼ 8.5% MoM
Top 10 Market Share 2026/07
74.8%
First Aid Kits Market Share & Sales Concentration on Amazon US — July 2026
The most-sold first aid kits listing on Amazon US in July 2026 is ASIN B00B6A6XOK (Brand: Band-Aid), which sold 80,000 units at $8.97 apiece — equal to 25.8% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 232,000 units and $3,168,500 in July 2026 — 74.8% of unit volume and 61.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'First Aid Kits' on Amazon
July 2026
Is 74.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00B6A6XOK
Band-Aid Brand Flexible Fabric Adhesive Bandages, Assorted Sizes, 100 Count | Comfortable Protection, Sterile Wound Care for Minor Cuts, Scrapes & Burns, First Aid Kit Essential, Non-Stick Hurt-Free Pad
80K
▼ 11.1%vs. prior month
$714.4K
latest month
12-month trend
B00006IDL6
BAND-AID Brand Flexible Fabric Adhesive Bandages, All One Size, 100 Count | Comfortable Protection, Sterile Wound Care for Minor Cuts, Scrapes & Burns, First Aid Kit Essential, Non-Stick Hurt-Free Pad
50K
▼ 28.6%vs. prior month
$447K
latest month
12-month trend
B0DB794BKQ
Mini First Aid Kit - 150 Piece Small Waterproof Hard Shell Medical Kit | Compact First Aid Kit with Comprehensive Supplies for Home, Car, Travel, Camping, Truck, Hiking, Sports, Office, Outdoor(Red)
40K
▲ 0.0%vs. prior month
$399.6K
latest month
12-month trend
B09NWH8553
BAND-AID Brand All-Purpose Portable Compact First Aid Kit, 160 Piece | Emergency Wound Care Essentials with Adhesive Bandages, Gauze & Pain Relief for Home, Car, Dorm, Camping, Cruise & Travel
10K
▼ 50.0%vs. prior month
$183.6K
latest month
12-month trend
B01N6T0XHP
CURAD Assorted Bandages Variety Pack, 300 Count, 6 Styles Including Antibacterial, Waterproof, Sheer, Plastic, Heavy Duty & Flex-Fabric, Protects Scrapes, Cuts & Burns, Latex-Free
10K
▲ 100.0%vs. prior month
$126.3K
latest month
12-month trend
B07L9MBLYP
LifeVac Yellow Travel Kit - Portable Suction Rescue Device, First Aid Kit for Kids and Adults, Portable Airway Suction Device for Children and Adults
10K
▲ 0.0%vs. prior month
$799.9K
latest month
12-month trend
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Best First Aid Kits Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Band-Aid is the best-performing first aid kits brand in July 2026, moving 140,000 units across 3 ASINs for 60.3% of Top 10 volume. Vriexsd follows with 47,000 units (20.3%), ahead of Curad on 10,000 units (4.3%).
With 7 brands splitting the Top 10 and 84.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Band-Aid
3 ASINs in Top 10
60.3%
Units
140K
Revenue
$1.3M
Avg. price
$12.10
B00B6A6XOK
$8.97·★4.8·96.3K revsBand-Aid Brand Flexible Fabric Adhesive Bandages, Assorted Sizes, 100 Count | Comfortable Protection, Sterile Wound Care for Minor Cuts, Scrapes & Burns, First Aid Kit Essential, Non-Stick Hurt-Free Pad
Units sold80KB00006IDL6
$8.97·★4.8·61.1K revsBAND-AID Brand Flexible Fabric Adhesive Bandages, All One Size, 100 Count | Comfortable Protection, Sterile Wound Care for Minor Cuts, Scrapes & Burns, First Aid Kit Essential, Non-Stick Hurt-Free Pad
Units sold50KB09NWH8553
$18.36·★4.8·14.2K revsBAND-AID Brand All-Purpose Portable Compact First Aid Kit, 160 Piece | Emergency Wound Care Essentials with Adhesive Bandages, Gauze & Pain Relief for Home, Car, Dorm, Camping, Cruise & Travel
Units sold10K
Vriexsd
2 ASINs in Top 10
20.3%
Units
47K
Revenue
$469.5K
Avg. price
$9.99
B0DB794BKQ
$9.99·★4.8·6.3K revsMini First Aid Kit - 150 Piece Small Waterproof Hard Shell Medical Kit | Compact First Aid Kit with Comprehensive Supplies for Home, Car, Travel, Camping, Truck, Hiking, Sports, Office, Outdoor(Red)
Units sold40KB0DB794NGL
$9.99·★4.8·6.3K revsMini First Aid Kit - 150 Piece Small Waterproof Hard Shell Medical Kit | Compact First Aid Kit with Comprehensive Supplies for Home, Car, Truck, Travel, Camping, Hiking, Sports, Office & Outdoor
Units sold7K
Curad
1 ASIN in Top 10
4.3%
Units
10K
Revenue
$126.3K
Avg. price
$12.99
B01N6T0XHP
$12.99·★4.8·33.3K revsCURAD Assorted Bandages Variety Pack, 300 Count, 6 Styles Including Antibacterial, Waterproof, Sheer, Plastic, Heavy Duty & Flex-Fabric, Protects Scrapes, Cuts & Burns, Latex-Free
Units sold10K
Trending First Aid Kits Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B8Z3VD43 booked 6K units at $16.99, with ▲ 500.0% MoM change. On the growth side, B09G6CLSSX leads positive momentum with ▲ 500.0% MoM growth on 600 units, with B0FM3F6749 close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B8Z3VD43
First Aid Kit 277PCS Car Home Camping Essentials Red Emergency Kit YIDERBO | School Supplies,Dorm Room Essentials,Survival Kit,Travel Essentials,Outdoor Adventure,Office Hiking Portable,Refill Supplies
Price
$16.99
Rating
4.7
Reviews
3K
Latest month sales
B09G6CLSSX
First Aid Only 91249 On-The-Go All-Purpose Emergency First Aid Kit for Car, Travel, Home and Business, 105 Pieces
Price
$10.60
Rating
4.5
Reviews
377
Latest month sales
B0FM3F6749
Small First Aid Kit - 165 Piece Dual-Color Emergency Medical Kit with Hard Shell & Fluorescent Exterior Coating, Emergency First Aid Kit for Home, Car, Travel, Hiking & Outdoor(Pink/White)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.8
Reviews
245
Latest month sales
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