Firm Queen Mattress Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Firm Queen Mattress sales on Amazon US totaled 57,350 units in July 2026 (▼ 26.6% vs. the prior month), generating an estimated $12,815,952 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.5% of unit volume and 57.6% of revenue, while a typical listing is priced at $230.53. The keyword itself pulled 23,849 Amazon queries over the same period (▼ 6.8% MoM).
Zooming out to the 12-month window ending July 2026, the firm queen mattress Top 50 moved 503,600 units and $112,404,160 in cumulative sales — an average of 41,967 units and $9,367,013 per month. Monthly throughput topped out at 77,100 units in June 2026 and dipped to 31,600 in May 2026, leaving the latest reading 47.4% higher than August 2025.
Firm Queen Mattress Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
57.4K
▼ 26.6% MoM
Monthly Revenue 2026/07
$12.8M
▼ 26.2% MoM
Top 10 Market Share 2026/07
64.5%
Firm Queen Mattress Market Share & Sales Concentration on Amazon US — July 2026
The most-sold firm queen mattress listing on Amazon US in July 2026 is ASIN B0DKT9ZGW3 (Brand: EGOHOME), which sold 10,000 units at $143.23 apiece — equal to 17.4% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 37,000 units and $7,379,940 in July 2026 — 64.5% of unit volume and 57.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Firm Queen Mattress' on Amazon
July 2026
Is 64.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0DKT9ZGW3
EGOHOME Full Size Memory Foam Mattress 8 Inch, Green Tea, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 54''W, White
10K
▼ 50.0%vs. prior month
$1.4M
latest month
12-month trend
B0DKTCWC8X
EGOHOME 10 Inch Queen Mattress, Memory Foam Mattress in a Box with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 80''L x 60''W, White | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 80''L x 60''W, White
6K
▲ 50.0%vs. prior month
$1.2M
latest month
12-month trend
B0DTTN5YMW
EGOHOME Queen Mattress 12 Inch, Green Tea Memory Foam Mattress, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 80''L x 60''W, White
4K
▲ 33.3%vs. prior month
$953.5K
latest month
12-month trend
B083YYBNF9
Novilla Bliss Queen Size Mattress, 12 Inch Gel Memory Foam Mattress Queen | Cool Night Sleep & Pressure Relief, Support Foam for Spine Alignment & Motion Isolation, Medium Plush Feel
3K
▼ 25.0%vs. prior month
$880.7K
latest month
12-month trend
B06XWG7H3S
King Koil Air Mattress Queen with Built-in Pump, Inflatable Blow Up Bed | 1-Yr Warranty, patented coil-beam support, flocked waterproof top, inflates in 90 sec, puncture-resistant PVC, 600lb capacity
3K
▲ 0.0%vs. prior month
$446.1K
latest month
12-month trend
B0CKYZC93L
Zinus 12 Inch Queen Green Tea Memory Foam Mattress, Medium Firm Feel | Pressure-Relieving Comfort & Full-Body Support, Naturally Fresh, CertiPUR-US & OEKO-TEX Certified Safe Materials
3K
▼ 57.1%vs. prior month
$900K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Firm Queen Mattress Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EGOHOME is the best-performing firm queen mattress brand in July 2026, moving 20,000 units across 3 ASINs for 54.1% of Top 10 volume. Zinus follows with 5,000 units (13.5%), ahead of Novilla on 3,000 units (8.1%).
With 7 brands splitting the Top 10 and 75.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $201.07 to $299.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EGOHOME
3 ASINs in Top 10
54.1%
Units
20K
Revenue
$3.6M
Avg. price
$201.07
B0DKT9ZGW3
$143.23·★4.3·12K revsEGOHOME Full Size Memory Foam Mattress 8 Inch, Green Tea, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 54''W, White
Units sold10KB0DKTCWC8X
$209.99·★4.3·12K revsEGOHOME 10 Inch Queen Mattress, Memory Foam Mattress in a Box with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 80''L x 60''W, White | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 80''L x 60''W, White
Units sold6KB0DTTN5YMW
$249.99·★4.3·11.9K revsEGOHOME Queen Mattress 12 Inch, Green Tea Memory Foam Mattress, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 80''L x 60''W, White
Units sold4K
Zinus
2 ASINs in Top 10
13.5%
Units
5K
Revenue
$1.3M
Avg. price
$247.00
B0CKYZC93L
$299.99·★3.7·4.9K revsZinus 12 Inch Queen Green Tea Memory Foam Mattress, Medium Firm Feel | Pressure-Relieving Comfort & Full-Body Support, Naturally Fresh, CertiPUR-US & OEKO-TEX Certified Safe Materials
Units sold3KB0CKYZ4DJB
$194.00·★4.0·2.6K revsZinus 10 Inch Queen Green Tea Cooling Memory Foam Mattress, Medium Feel | Refreshing & Cooling Sleep, Targeted Pressure Relief, Just-Right Medium Feel, CertiPUR-US & OEKO-TEX Certified Materials
Units sold2K
Novilla
1 ASIN in Top 10
8.1%
Units
3K
Revenue
$880.7K
Avg. price
$299.99
B083YYBNF9
$299.99·★4.4·31.5K revsNovilla Bliss Queen Size Mattress, 12 Inch Gel Memory Foam Mattress Queen | Cool Night Sleep & Pressure Relief, Support Foam for Spine Alignment & Motion Isolation, Medium Plush Feel
Units sold3K
Trending Firm Queen Mattress Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FWR4Y44V booked 2K units at $189.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FWR4Y44V
Queen Mattress, 12 Inch Queen Size Hybrid Mattress in a Box with Memory Foam and Individually Pocketed Spring, Motion Isolation, Pressure Relief, Medium Firmness, CertiPUR-US Certified
Price
$189.99
Rating
4.2
Reviews
303
Latest month sales
B0G3W2LYKN
Ailis Queen Mattress, 12 Inch Queen Hybrid Mattress in a Box, Medium Firm with Upgraded Pocket Springs for Superior Motion Isolation, Strong Edge Support & Breathable Comfort
Price
$209.98
Rating
4.4
Reviews
351
Latest month sales
B0GJDTDLJK
Queen Mattress, 12 Inch Queen Size Mattress in a Box, Pocket Spring | Memory Foam, Medium Firm, Motion Isolation, Lumbar Support, Pressure Relief, Breathable Comfort
Unlock to view ASIN details and product titles
Price
$179.99
Rating
4.2
Reviews
127
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this firm queen mattress report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card