Filters For Air Purifiers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Filters For Air Purifiers sales on Amazon US totaled 364,000 units in July 2026 (▼ 12.7% vs. the prior month), generating an estimated $17,591,610 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.9% of unit volume and 62.1% of revenue, while a typical listing is priced at $40.08. The keyword itself pulled 15,908 Amazon queries over the same period (▼ 0.3% MoM).
Zooming out to the 12-month window ending July 2026, the filters for air purifiers Top 50 moved 3,811,000 units and $192,676,250 in cumulative sales — an average of 317,583 units and $16,056,354 per month. Monthly throughput topped out at 417,000 units in June 2026 and dipped to 172,000 in May 2026, leaving the latest reading 14.5% higher than August 2025.
Filters For Air Purifiers Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
364K
▼ 12.7% MoM
Monthly Revenue 2026/07
$17.6M
▼ 17.4% MoM
Top 10 Market Share 2026/07
54.9%
Filters For Air Purifiers Market Share & Sales Concentration on Amazon US — July 2026
The most-sold filters for air purifiers listing on Amazon US in July 2026 is ASIN B09GTRVJQM (Brand: Levoit), which sold 50,000 units at $43.99 apiece — equal to 13.7% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $10,924,300 in July 2026 — 54.9% of unit volume and 62.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Filters For Air Purifiers' on Amazon
July 2026
Is 54.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09GTRVJQM
Levoit Air Purifiers for Bedroom Home Pets Dorm Room, Small Air Purifiers | Filter Cleaner with Fragrance Sponge, Filters Smoke, Allergens, Pet Dander, Odor, Dust, Office, Desktop, Core Mini-P, White
50K
▼ 28.6%vs. prior month
$2.2M
latest month
12-month trend
B07VVK39F7
LEVOIT Air Purifier for Home Allergies and Pets Hair Smokers in Bedroom, H13 True HEPA Filter, 24db Filtration System Cleaner Odor Eliminators, Remove 99.97% Dust Smoke Mold Pollen, Core 300, White
40K
▼ 33.3%vs. prior month
$3.6M
latest month
12-month trend
B0DY4S3HP2
VOOPNU Air Purifiers for Home, High Efficiency Filter Up to 1076 Ft², White | for Pet Hair, Odors, Pollen, Smoke, Compact Air Cleaner with 3 Speeds, Timer, Aroma 22 dB Quiet 360°Intake, DH-JH12
30K
▲ 50.0%vs. prior month
$809.7K
latest month
12-month trend
B07RSZSYNC
Levoit Core 300-P Air Purifier Replacement Filter, Genuine Air Filters | AHAM VERIFIDE, Supports HEPA Sleep Mode, Activated Carbon, Removes Smoke Odor, Allergens, Pet Hair, Core 300-RF, 1 Pack
20K
▼ 33.3%vs. prior month
$519.8K
latest month
12-month trend
B0055521W0
GermGuardian, Filter B HEPA Pure Genuine Air Purifier Filter, Removes 99.97% of Pollutants, Wildfire Smoke, Odors, for Ac4825, Ac4300, Ac4850, Ac4880, Ac4900, Cdap4500, Ap2200, Flt4825
10K
▲ 0.0%vs. prior month
$198.8K
latest month
12-month trend
B08CXFL9RK
Core 300 Replacement Filter for LEVOIT Core 300-P Core 300S-P Air Purifier | 3-in-1 Core 300-RF Activated Carbon Filter for Core300-P / Core 300 / Core 300s / Core300s-P, 2 Pack, White
10K
▲ 0.0%vs. prior month
$266.4K
latest month
12-month trend
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Best Filters For Air Purifiers Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Levoit is the best-performing filters for air purifiers brand in July 2026, moving 140,000 units across 6 ASINs for 70.0% of Top 10 volume. VOOPNU follows with 30,000 units (15.0%), ahead of GermGuardian on 10,000 units (5.0%).
With 5 brands splitting the Top 10 and 90.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.88 to $83.40, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Levoit
6 ASINs in Top 10
70.0%
Units
140K
Revenue
$9.5M
Avg. price
$83.40
B09GTRVJQM
$43.99·★4.6·45.2K revsLevoit Air Purifiers for Bedroom Home Pets Dorm Room, Small Air Purifiers | Filter Cleaner with Fragrance Sponge, Filters Smoke, Allergens, Pet Dander, Odor, Dust, Office, Desktop, Core Mini-P, White
Units sold50KB07VVK39F7
$97.99·★4.7·108.6K revsLEVOIT Air Purifier for Home Allergies and Pets Hair Smokers in Bedroom, H13 True HEPA Filter, 24db Filtration System Cleaner Odor Eliminators, Remove 99.97% Dust Smoke Mold Pollen, Core 300, White
Units sold40KB07RSZSYNC
$25.99·★4.8·26.1K revsLevoit Core 300-P Air Purifier Replacement Filter, Genuine Air Filters | AHAM VERIFIDE, Supports HEPA Sleep Mode, Activated Carbon, Removes Smoke Odor, Allergens, Pet Hair, Core 300-RF, 1 Pack
Units sold20KB09FK5PN4H
$22.49·★4.8·6K revsLevoit Core Mini-P Air Purifier Replacement Filter,Genuine Air Filter | AHAM VERIFIDE,Supports HEPA Sleep Mode, Activated Carbon, Removes Smoke, Odors, Allergens, Dust,Pet Hair, Core Mini-RF,1 Pack
Units sold10KB0BGPF71Q6
$189.99·★4.7·14.9K revsLEVOIT Smart Air Purifier for Home Large Room up to 1875 Ft² Vital 200S-P | For Quiet Bedroom at 27dB, AHAM VERIFIDE, Air Quality Monitor, HEPA Sleep Mode for Allergies, Pet Hair and dander, White
Units sold10KB0BNDM2RNG
$119.97·★4.7·11.3K revsLEVOIT Air Purifier for Home Pets Bedroom Dorm Room Washable Pre-Filter | Quiet HEPA Sleep Mode for Pets, Allergens, Pollen, Smoke, Smart Monitor, AHAM VERIFIDE, Up to 1073Ft², Vital 100S-P, White
Units sold10K
VOOPNU
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$809.7K
Avg. price
$26.99
B0DY4S3HP2
$26.99·★4.4·4.7K revsVOOPNU Air Purifiers for Home, High Efficiency Filter Up to 1076 Ft², White | for Pet Hair, Odors, Pollen, Smoke, Compact Air Cleaner with 3 Speeds, Timer, Aroma 22 dB Quiet 360°Intake, DH-JH12
Units sold30K
GermGuardian
1 ASIN in Top 10
5.0%
Units
10K
Revenue
$198.8K
Avg. price
$19.88
B0055521W0
$19.88·★4.8·39.2K revsGermGuardian, Filter B HEPA Pure Genuine Air Purifier Filter, Removes 99.97% of Pollutants, Wildfire Smoke, Odors, for Ac4825, Ac4300, Ac4850, Ac4880, Ac4900, Cdap4500, Ap2200, Flt4825
Units sold10K
Trending Filters For Air Purifiers Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DY4S3HP2 leads positive momentum with ▲ 50.0% MoM growth on 30K units, with B07MRH6VY7 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DY4S3HP2
VOOPNU Air Purifiers for Home, High Efficiency Filter Up to 1076 Ft², White | for Pet Hair, Odors, Pollen, Smoke, Compact Air Cleaner with 3 Speeds, Timer, Aroma 22 dB Quiet 360°Intake, DH-JH12
Price
$26.99
Rating
4.4
Reviews
4.7K
Latest month sales
B07MRH6VY7
TP01 TP02 Filter Replacement for Dyson Tower Pure Cool Link Air Purifier | Fits for Dyson TP01, TP02, TP03, AM11 & BP01 Models, 2 Pack HEPA Fan Air Filter Compare to Part 968126-03
Price
$25.98
Rating
4.6
Reviews
6.3K
Latest month sales
B003AKIGFS
Germ Guardian FLT5000 True HEPA Genuine Air Purifier Replacement Filter C for GermGuardian AC5000E, AC5250PT, AC5300B, AC5350B, CDAP5500, and More
Unlock to view ASIN details and product titles
Price
$34.65
Rating
4.8
Reviews
12.8K
Latest month sales
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