Fellow Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fellow sales on Amazon US totaled 23,200 units in July 2026 (▼ 27.4% vs. the prior month), generating an estimated $1,181,923 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.0% of unit volume and 47.1% of revenue, while a typical listing is priced at $85.10. The keyword itself pulled 15,455 Amazon queries over the same period (▲ 4.7% MoM).
Zooming out to the 12-month window ending July 2026, the fellow Top 50 moved 280,150 units and $18,229,894 in cumulative sales — an average of 23,346 units and $1,519,158 per month. Monthly throughput topped out at 37,050 units in December 2025 and dipped to 12,200 in September 2025, leaving the latest reading 56.2% higher than August 2025.
Fellow Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
23.2K
▼ 27.4% MoM
Monthly Revenue 2026/07
$1.2M
▼ 48.5% MoM
Top 10 Market Share 2026/07
72.0%
Fellow Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fellow listing on Amazon US in July 2026 is ASIN B0CQY78HV6 (Brand: Maestri House), which sold 7,000 units at $27.07 apiece — equal to 30.2% of every unit tracked in this report and 3.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 16,700 units and $556,788 in July 2026 — 72.0% of unit volume and 47.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fellow' on Amazon
July 2026
Is 72.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CQY78HV6
Maestri House S2 Espresso Coffee Scale with Timer 0.1g Precision Shot Scale | USB-C Rechargeable, Dual Timing Modes, 2kg/0.1g Digital Scale with Borosilicate Glass Top for Espresso and Pour-Over Brewing
7K
▼ 12.5%vs. prior month
$200.7K
latest month
12-month trend
B0FFTN3SQS
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Pink/Tan (Daybreak)
2K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B0FFTMMN7S
Owala FreeSip Sway Insulated Stainless Steel Water Bottle with Two-Way Spout, Built-In Straw and Bucket Handle, Made for Travel, School, and Sports, BPA Free, Leak Proof, 40 oz, Putting Green
2K
▼ 66.7%vs. prior month
$84.8K
latest month
12-month trend
B0GTN3T9ZC
Owala SmoothSip Slider Insulated Travel Coffee Cup 12 oz Very Very Dark
2K
▲ 100.0%vs. prior month
$60K
latest month
12-month trend
B08YJ7V76J
Fellowes 14C10 14-Sheet Cross-Cut Home Office Paper Shredder
1K
▼ 50.0%vs. prior month
$104.7K
latest month
12-month trend
B0CFPTSCSH
The Physicians Folding Clipboard - Foldable Doctor Clipboard - Medical School, Medical Student, Resident, Residency Essential - Folding Design - Small Trifold Model Fits in Your Whitecoat - Heavy Duty
600
▲ 50.0%vs. prior month
$12.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fellow Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Maestri House is the best-performing fellow brand in July 2026, moving 7,000 units across 1 ASIN for 41.9% of Top 10 volume. Owala follows with 6,000 units (35.9%), ahead of Fellow on 1,600 units (9.6%).
With 6 brands splitting the Top 10 and 87.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.63 to $30.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Maestri House
1 ASIN in Top 10
41.9%
Units
7K
Revenue
$200.7K
Avg. price
$27.07
B0CQY78HV6
$27.07·★4.4·4.3K revsMaestri House S2 Espresso Coffee Scale with Timer 0.1g Precision Shot Scale | USB-C Rechargeable, Dual Timing Modes, 2kg/0.1g Digital Scale with Borosilicate Glass Top for Espresso and Pour-Over Brewing
Units sold7K
Owala
3 ASINs in Top 10
35.9%
Units
6K
Revenue
$194.7K
Avg. price
$30.32
B0FFTN3SQS
$24.99·★4.6·14.5K revsOwala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Pink/Tan (Daybreak)
Units sold2KB0FFTMMN7S
$35.97·★4.6·11.4K revsOwala FreeSip Sway Insulated Stainless Steel Water Bottle with Two-Way Spout, Built-In Straw and Bucket Handle, Made for Travel, School, and Sports, BPA Free, Leak Proof, 40 oz, Putting Green
Units sold2KB0GTN3T9ZC
$29.99·★4.7·496 revsOwala SmoothSip Slider Insulated Travel Coffee Cup 12 oz Very Very Dark
Units sold2K
Fellow
3 ASINs in Top 10
9.6%
Units
1.6K
Revenue
$26.4K
Avg. price
$16.63
B0FRCRYBYT
$14.95·★4.3·21 revsFellow 8 oz Liquid Descaler for Coffee Makers & Espresso Machines | Descaling Solution, Kettles, Limescale, Odorless, No Residue, Coffee Machine Cleaner, Keurig, Nespresso, Breville, Delonghi
Units sold600B079YBT2LJ
$24.95·★4.5·4.7K revsFellow Prismo AeroPress Filter Cap for Espresso-Style Coffee & Cold Brew | No-Drip Seal, Pressure Actuated Valve, Reusable Stainless Steel Mesh, No Inversion Needed, No Paper Filters, Full Immersion
Units sold500B0DJ1TWWQ7
$10.00·★4.4·40 revsFellow Aiden 50 Count Basket Coffee Filters for 8-12 Cup, Flat Bottom | No Sludge Clean Brew, Sturdy Tear-Resistant Disposable Paper, for Drip & Batch Brewing, Precision Coffee Maker, White
Units sold500
Trending Fellow Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CFPTSCSH booked 600 units at $19.99, with ▲ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CFPTSCSH
The Physicians Folding Clipboard - Foldable Doctor Clipboard - Medical School, Medical Student, Resident, Residency Essential - Folding Design - Small Trifold Model Fits in Your Whitecoat - Heavy Duty
Price
$19.99
Rating
4.4
Reviews
213
Latest month sales
B079YBT2LJ
Fellow Prismo AeroPress Filter Cap for Espresso-Style Coffee & Cold Brew | No-Drip Seal, Pressure Actuated Valve, Reusable Stainless Steel Mesh, No Inversion Needed, No Paper Filters, Full Immersion
Price
$24.95
Rating
4.5
Reviews
4.7K
Latest month sales
B0DJ1TWWQ7
Fellow Aiden 50 Count Basket Coffee Filters for 8-12 Cup, Flat Bottom | No Sludge Clean Brew, Sturdy Tear-Resistant Disposable Paper, for Drip & Batch Brewing, Precision Coffee Maker, White
Unlock to view ASIN details and product titles
Price
$10.00
Rating
4.4
Reviews
40
Latest month sales
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