Faux Fur Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Faux Fur sales on Amazon US totaled 25,000 units in July 2026 (▲ 25.0% vs. the prior month), generating an estimated $828,488 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.8% of unit volume and 55.5% of revenue, while a typical listing is priced at $29.65. The keyword itself pulled 16,595 Amazon queries over the same period (▲ 2.4% MoM).
Zooming out to the 12-month window ending July 2026, the faux fur Top 50 moved 378,150 units and $12,436,025 in cumulative sales — an average of 31,513 units and $1,036,335 per month. Monthly throughput topped out at 74,600 units in December 2025 and dipped to 10,800 in May 2026, leaving the latest reading 30.2% higher than August 2025.
Faux Fur Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
25K
▲ 25.0% MoM
Monthly Revenue 2026/07
$828.5K
▲ 25.2% MoM
Top 10 Market Share 2026/07
54.8%
Faux Fur Market Share & Sales Concentration on Amazon US — July 2026
The most-sold faux fur listing on Amazon US in July 2026 is ASIN B07WRDL2VZ (Brand: UGG), which sold 3,000 units at $48.99 apiece — equal to 12.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 13,700 units and $460,149 in July 2026 — 54.8% of unit volume and 55.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Faux Fur' on Amazon
July 2026
Is 54.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07WRDL2VZ
UGG Euphoria Throw Blanket, Plush Faux Fur Blanket, 50" x 70", White Snow | Reversible Fluffy Faux Fur to Ultra Soft Microfiber, Velvety Soft, OEKO-TEX Compliant, Machine Washable, Home Decor
3K
▲ 400.0%vs. prior month
$150.2K
latest month
12-month trend
B0B7JRZ6LX
BEDELITE Fleece Queen Comforter Set, Fluffy Bed Set, Cream White | Super Soft & Warm Bedding, Luxury Fuzzy Faux Fur Comforter for Winter, Heavy Plush Bedding, with 2 Pillowcases
2K
▲ 0.0%vs. prior month
$61.5K
latest month
12-month trend
B0D9VDW7N8
Ultra Soft Cozy Faux Fur Throw Blanket, Fuzzy Plush Thick Bubble Blanket, Luxury Fluffy Blanket for Couch, Sofa, Bedroom, and Living Room, 50x60 Inches, Cream White
2K
▲ 100.0%vs. prior month
$72.2K
latest month
12-month trend
B0BJ97M41F
Pallene Faux Fur Decorative Throw Pillow Covers 18x18 Set of 2, Cream White | Luxury Plush Texture, Striped Design, Cozy Soft Touch, Fall Modern Home Accent Decor for Couch, Sofa, Bed, Living Room
1K
▲ 0.0%vs. prior month
$9.8K
latest month
12-month trend
B0D1XJTV1N
COOVA Faux Fur Throw Blanket for Couch, Cozy Soft and Fuzzy Plush Rabbit Fur Bubble Blanket for Sofa Bedroom Living Room, 50x60 Inches Tie Dye Brown
1K
▲ 0.0%vs. prior month
$36.9K
latest month
12-month trend
B07X3BX7WM
Bedsure Faux Fur Fluffy Fleece Sherpa Blanket Couch Throw Grey 50"x60" | Fuzzy Plush, Thick Warm, Fall, Comfort Cozy Soft Home Room Decor, Gift for Women Men, Couch Bed, Teen Girl Bedding
1K
▲ 0.0%vs. prior month
$22.9K
latest month
12-month trend
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Best Faux Fur Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
UGG is the best-performing faux fur brand in July 2026, moving 3,000 units across 1 ASIN for 21.9% of Top 10 volume. BEDELITE follows with 2,000 units (14.6%), ahead of blunique on 2,000 units (14.6%).
Volume is spread across 9 brands, with the top three holding 51.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $29.99 to $48.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
UGG
1 ASIN in Top 10
21.9%
Units
3K
Revenue
$150.2K
Avg. price
$48.99
B07WRDL2VZ
$48.99·★4.6·2.3K revsUGG Euphoria Throw Blanket, Plush Faux Fur Blanket, 50" x 70", White Snow | Reversible Fluffy Faux Fur to Ultra Soft Microfiber, Velvety Soft, OEKO-TEX Compliant, Machine Washable, Home Decor
Units sold3K
BEDELITE
1 ASIN in Top 10
14.6%
Units
2K
Revenue
$61.5K
Avg. price
$29.99
B0B7JRZ6LX
$29.99·★4.6·6.1K revsBEDELITE Fleece Queen Comforter Set, Fluffy Bed Set, Cream White | Super Soft & Warm Bedding, Luxury Fuzzy Faux Fur Comforter for Winter, Heavy Plush Bedding, with 2 Pillowcases
Units sold2K
blunique
1 ASIN in Top 10
14.6%
Units
2K
Revenue
$72.2K
Avg. price
$35.99
B0D9VDW7N8
$35.99·★4.6·1.2K revsUltra Soft Cozy Faux Fur Throw Blanket, Fuzzy Plush Thick Bubble Blanket, Luxury Fluffy Blanket for Couch, Sofa, Bedroom, and Living Room, 50x60 Inches, Cream White
Units sold2K
Trending Faux Fur Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07WRDL2VZ booked 3K units at $48.99, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07WRDL2VZ
UGG Euphoria Throw Blanket, Plush Faux Fur Blanket, 50" x 70", White Snow | Reversible Fluffy Faux Fur to Ultra Soft Microfiber, Velvety Soft, OEKO-TEX Compliant, Machine Washable, Home Decor
Price
$48.99
Rating
4.6
Reviews
2.3K
Latest month sales
B0DHRN56F5
L'AGRATY Faux Rabbit Fur Throw Blanket for Couch, 50'' x 60'', Cocoa Brown | Soft Cozy Bubble Fluffy Blanket for Sofa Bed, Thick Warm Plush Fuzzy Throw for Room Home Decor, Luxury Gift for Women Mom
Price
$35.99
Rating
4.6
Reviews
632
Latest month sales
B0CB5LGY7G
Touchat Luxury 1000GSM Faux Rabbit Fur Throw Blanket, Super Heavy Warm Cozy Blankets for Couch Bed Sofa, Bubble Plush Fuzzy Elegant Soft Mink Blanket for Mom Living Room Bedroom, Cream White
Unlock to view ASIN details and product titles
Price
$30.99
Rating
4.7
Reviews
1.2K
Latest month sales
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