Fat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fat sales on Amazon US totaled 130,000 units in July 2026 (▼ 12.8% vs. the prior month), generating an estimated $3,826,650 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 89.2% of unit volume and 89.4% of revenue, while a typical listing is priced at $19.07. The keyword itself pulled 13,586 Amazon queries over the same period (▼ 15.5% MoM).
Zooming out to the 12-month window ending July 2026, the fat Top 50 moved 1,352,100 units and $38,529,997 in cumulative sales — an average of 112,675 units and $3,210,833 per month. Monthly throughput topped out at 149,000 units in June 2026 and dipped to 74,300 in May 2026, leaving the latest reading 47.2% higher than August 2025.
Fat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
130K
▼ 12.8% MoM
Monthly Revenue 2026/07
$3.8M
▼ 14.6% MoM
Top 10 Market Share 2026/07
89.2%
Fat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fat listing on Amazon US in July 2026 is ASIN B095YJW56C (Brand: Etekcity), which sold 50,000 units at $19.95 apiece — equal to 38.5% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 116,000 units and $3,419,500 in July 2026 — 89.2% of unit volume and 89.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fat' on Amazon
July 2026
Is 89.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B095YJW56C
Etekcity Smart Scale for Body Weight, Body Fat and BMI, FSA Eligible | HSA Eligible, Bathroom Scale with Muscle Mass, Accurate Bluetooth App Sync, LED Display and Tempered Glass
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B0D5JL8GVL
Premium Liquid Collagen for Women Weight Loss & Beauty w. Hyaluronic Acid, Biotin, L-Carnitine, ACV - Ultra Pure Multi Collagen Protein Shots Drink Hair Skin Liquid Vitamins, Colageno (Peach Ring)
20K
▲ 0.0%vs. prior month
$514.8K
latest month
12-month trend
B0881XTCR3
South Chicago Packing 100% Pure Wagyu Beef Tallow, 42 Ounces – Paleo & Keto Friendly Cooking Fat for Searing, Sautéing & Frying
10K
▲ 0.0%vs. prior month
$329.9K
latest month
12-month trend
B0DNNF6T7J
ALPHA LION Burn2O L-Carnitine Liquid 2000mg, Premium Liquid Fat Burner & Pre-Workout Supplement for Men & Women - Natural Energy & Metabolism Booster for Weight Loss - ShredBerry
8K
▼ 20.0%vs. prior month
$438.1K
latest month
12-month trend
B01E3COD8K
Nutrex Research Lipo-6 Black Ultra Concentrate | Thermogenic Energizing Fat Burner Supplement, Increase Weight Loss, Energy & Intense Focus |Capsule, 60Count
6K
▲ 50.0%vs. prior month
$107.3K
latest month
12-month trend
B000Q63HKS
Kraft Fat Free Natural Cheddar Shredded Cheese (7 oz Pouch)
5K
▲ 0.0%vs. prior month
$14.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Etekcity is the best-performing fat brand in July 2026, moving 50,000 units across 1 ASIN for 43.1% of Top 10 volume. TERRA ELMNT follows with 20,000 units (17.2%), ahead of SCP South Chicago Packing on 10,000 units (8.6%).
With 10 brands splitting the Top 10 and 69.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.95 to $32.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Etekcity
1 ASIN in Top 10
43.1%
Units
50K
Revenue
$1.1M
Avg. price
$19.95
B095YJW56C
$19.95·★4.7·151.2K revsEtekcity Smart Scale for Body Weight, Body Fat and BMI, FSA Eligible | HSA Eligible, Bathroom Scale with Muscle Mass, Accurate Bluetooth App Sync, LED Display and Tempered Glass
Units sold50K
TERRA ELMNT
1 ASIN in Top 10
17.2%
Units
20K
Revenue
$514.8K
Avg. price
$24.26
B0D5JL8GVL
$24.26·★4.4·4.5K revsPremium Liquid Collagen for Women Weight Loss & Beauty w. Hyaluronic Acid, Biotin, L-Carnitine, ACV - Ultra Pure Multi Collagen Protein Shots Drink Hair Skin Liquid Vitamins, Colageno (Peach Ring)
Units sold20K
SCP South Chicago Packing
1 ASIN in Top 10
8.6%
Units
10K
Revenue
$329.9K
Avg. price
$32.99
B0881XTCR3
$32.99·★4.7·19.8K revsSouth Chicago Packing 100% Pure Wagyu Beef Tallow, 42 Ounces – Paleo & Keto Friendly Cooking Fat for Searing, Sautéing & Frying
Units sold10K
Trending Fat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FB48HJF6 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B01E3COD8K close behind at ▲ 50.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FB48HJF6
Harmony Glow GLP-1 | Promotes Weight Loss for Women, Helps Appetite Control & Promotes Energy - Assists Metabolic Pathways Linked to GLP-1 Signaling & Fat Loss - 3rd Party Tested Supplement - 60 Pills
Price
$39.98
Rating
4.3
Reviews
212
Latest month sales
B01E3COD8K
Nutrex Research Lipo-6 Black Ultra Concentrate | Thermogenic Energizing Fat Burner Supplement, Increase Weight Loss, Energy & Intense Focus |Capsule, 60Count
Price
$14.99
Rating
4.2
Reviews
5.6K
Latest month sales
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