Farkle Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Farkle sales on Amazon US totaled 70,650 units in July 2026 (▼ 21.3% vs. the prior month), generating an estimated $1,043,464 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.9% of unit volume and 52.5% of revenue, while a typical listing is priced at $17.40. The keyword itself pulled 18,743 Amazon queries over the same period (▲ 0.9% MoM).
Zooming out to the 12-month window ending July 2026, the farkle Top 50 moved 1,318,250 units and $18,428,246 in cumulative sales — an average of 109,854 units and $1,535,687 per month. Monthly throughput topped out at 421,750 units in December 2025 and dipped to 32,350 in May 2026, leaving the latest reading 13.8% higher than August 2025.
Farkle Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
70.7K
▼ 21.3% MoM
Monthly Revenue 2026/07
$1M
▼ 24.6% MoM
Top 10 Market Share 2026/07
60.9%
Farkle Market Share & Sales Concentration on Amazon US — July 2026
The most-sold farkle listing on Amazon US in July 2026 is ASIN B00NQQTZCO (Brand: Hasbro Gaming), which sold 9,000 units at $7.99 apiece — equal to 12.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 43,000 units and $547,810 in July 2026 — 60.9% of unit volume and 52.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Farkle' on Amazon
July 2026
Is 60.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00NQQTZCO
Monopoly Deal Card Game | Quick-Playing Card Game | Fun Games for Families and Kids | Ages 8 and Up | 2 to 5 Players | 15 Mins. | Travel Games
9K
▼ 10.0%vs. prior month
$69K
latest month
12-month trend
B07XGNSH8Y
Moose Master - Laugh Until You Cry Fun - Your Cheeks Will Hurt from Smiling and Laughing so Hard - for Fun People Looking for A Hilarious Night in a Box
6K
▲ 0.0%vs. prior month
$131.9K
latest month
12-month trend
B0FH7CNJLW
Hasbro Gaming Yahtzee Dice Game | with Collapsible Cup & Storage Case | Fun Family Games for Kids, Teens, Adults | 30 Mins. | 2 or More Players | Ages 8+
5K
▲ 0.0%vs. prior month
$49.9K
latest month
12-month trend
B00005JG3Y
Pass the Pigs, Hilarious Pig Dice Game by Winning Moves Games USA | Famous Family Favorite for 50 Years, 2 or more Players, Ages 7+
4K
▼ 20.0%vs. prior month
$68K
latest month
12-month trend
B0GMJQPMSQ
OK Play: Ultimate Travel Tile Game | Learn to Play in 10 Seconds | Waterproof & Indestructible | Perfect for Kids and Adults
4K
▲ 0.0%vs. prior month
$74.8K
latest month
12-month trend
B000BUUTKU
Bicycle 5 Dice Set Six Sided D6 Standard Game White Black 16 mm | Premium quality, Made with recycled and sustainably sourced materials, 5 count
3K
▼ 25.0%vs. prior month
$14.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Farkle Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hasbro Gaming is the best-performing farkle brand in July 2026, moving 14,000 units across 2 ASINs for 32.6% of Top 10 volume. Moose Master follows with 6,000 units (14.0%), ahead of Pass the Pigs on 4,000 units (9.3%).
Volume is spread across 9 brands, with the top three holding 55.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.02 to $18.69, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hasbro Gaming
2 ASINs in Top 10
32.6%
Units
14K
Revenue
$118.9K
Avg. price
$8.02
B00NQQTZCO
$7.99·★4.8·36.5K revsMonopoly Deal Card Game | Quick-Playing Card Game | Fun Games for Families and Kids | Ages 8 and Up | 2 to 5 Players | 15 Mins. | Travel Games
Units sold9KB0FH7CNJLW
$8.05·★4.8·178 revsHasbro Gaming Yahtzee Dice Game | with Collapsible Cup & Storage Case | Fun Family Games for Kids, Teens, Adults | 30 Mins. | 2 or More Players | Ages 8+
Units sold5K
Moose Master
1 ASIN in Top 10
14.0%
Units
6K
Revenue
$131.9K
Avg. price
$18.69
B07XGNSH8Y
$18.69·★4.6·5.3K revsMoose Master - Laugh Until You Cry Fun - Your Cheeks Will Hurt from Smiling and Laughing so Hard - for Fun People Looking for A Hilarious Night in a Box
Units sold6K
Pass the Pigs
1 ASIN in Top 10
9.3%
Units
4K
Revenue
$68K
Avg. price
$16.99
B00005JG3Y
$16.99·★4.8·10.9K revsPass the Pigs, Hilarious Pig Dice Game by Winning Moves Games USA | Famous Family Favorite for 50 Years, 2 or more Players, Ages 7+
Units sold4K
Trending Farkle Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00J57138C booked 3K units at $11.99, with ▲ 0.0% MoM change. On the growth side, B0CGT8K6VS leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0FQHCMSWF close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00J57138C
Qwixx Fast Family Dice Game – Quick 15-Minute Gameplay, Easy to Learn, Strategy & Luck, Travel-Friendly Party Game for Kids & Adults Ages 8+, 2–5 Players
Price
$11.99
Rating
4.8
Reviews
16.7K
Latest month sales
B0CGT8K6VS
MindWare Qwirkle with Trays Strategy Board Game, 108 Wooden Tiles | Match colors and shapes to score in this family strategy game for 2-4 players. Includes 4 storage trays, ages 6+
Price
$27.50
Rating
4.8
Reviews
1.3K
Latest month sales
B0FQHCMSWF
Vantasii 90 Sheets Score Pad
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.6
Reviews
35
Latest month sales
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