Fans For Wedding Guests Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fans For Wedding Guests sales on Amazon US totaled 20,950 units in July 2026 (▼ 24.1% vs. the prior month), generating an estimated $564,531 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.4% of unit volume and 55.5% of revenue, while a typical listing is priced at $34.37. The keyword itself pulled 9,837 Amazon queries over the same period (▼ 28.6% MoM).
Zooming out to the 12-month window ending July 2026, the fans for wedding guests Top 50 moved 151,150 units and $3,513,743 in cumulative sales — an average of 12,596 units and $292,812 per month. Monthly throughput topped out at 27,600 units in June 2026 and dipped to 4,950 in January 2026, leaving the latest reading 3.2% lower than August 2025.
Fans For Wedding Guests Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
20.9K
▼ 24.1% MoM
Monthly Revenue 2026/07
$564.5K
▼ 18.2% MoM
Top 10 Market Share 2026/07
65.4%
Fans For Wedding Guests Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fans for wedding guests listing on Amazon US in July 2026 is ASIN B077YDG873 (Brand: Sepwedd), which sold 3,000 units at $35.49 apiece — equal to 14.3% of every unit tracked in this report.
The Top 10 ASINs account for 13,700 units and $313,219 in July 2026 — 65.4% of unit volume and 55.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fans For Wedding Guests' on Amazon
July 2026
Is 65.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B077YDG873
Sepwedd 50pcs White Paper Hand Fan Bamboo Folding Fan Handheld Paper Fan | Paper Folded Fan for Wedding Party and Home Decoration
3K
▲ 0.0%vs. prior month
$112K
latest month
12-month trend
B09WXP1Z1N
WEARXI Handheld Fan, 4 PCS Hand Fan, Chinese Folding Fan for Women Foldable, Silk Bamboo Hand Held Fan, Paper Hand Fan
3K
▲ 50.0%vs. prior month
$30K
latest month
12-month trend
B09TQLWMTM
JOHOUSE 12 PCS White Paper Fans Handheld, 8.3 Inch Foldable Hand Fan | Folding Fans Handheld for Women, Wedding Guests, Bridal & Baby Shower Favors, Birthday Party Decorations
2K
▲ 100.0%vs. prior month
$28K
latest month
12-month trend
B09WY5MK6Y
WEARXI Handheld Fan, 4 PCS Hand Fan, Chinese Folding Fan for Women Foldable, Silk Bamboo Hand Held Fan, Paper Hand Fan
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B0CLDC444L
JOHOUSE 12 PCS White Paper Fans, Foldable Handheld Fan for Women | Hand Fans for Wedding Guests, Bridal & Baby Shower Decorations, Photography Props, Church, Birthday DIY, Party Favors
1K
▲ 11.1%vs. prior month
$7.3K
latest month
12-month trend
B07H258QDL
60 Pcs White Round Paper Fans | Foldable Handheld Fans for Women,Folding Hand Fans for Wedding,Bridal Guest,Church,Party Favors,Dancing,Birthday,DIY
900
▲ 12.5%vs. prior month
$20.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fans For Wedding Guests Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
WEARXI is the best-performing fans for wedding guests brand in July 2026, moving 4,000 units across 2 ASINs for 29.2% of Top 10 volume. JOHOUSE follows with 3,600 units (26.3%), ahead of Sepwedd on 3,000 units (21.9%).
With 7 brands splitting the Top 10 and 77.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $35.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
WEARXI
2 ASINs in Top 10
29.2%
Units
4K
Revenue
$40K
Avg. price
$9.99
B09WXP1Z1N
$9.99·★4.5·2.2K revsWEARXI Handheld Fan, 4 PCS Hand Fan, Chinese Folding Fan for Women Foldable, Silk Bamboo Hand Held Fan, Paper Hand Fan
Units sold3KB09WY5MK6Y
$9.99·★4.5·2.2K revsWEARXI Handheld Fan, 4 PCS Hand Fan, Chinese Folding Fan for Women Foldable, Silk Bamboo Hand Held Fan, Paper Hand Fan
Units sold1K
JOHOUSE
3 ASINs in Top 10
26.3%
Units
3.6K
Revenue
$49.7K
Avg. price
$15.16
B09TQLWMTM
$14.49·★4.2·2.5K revsJOHOUSE 12 PCS White Paper Fans Handheld, 8.3 Inch Foldable Hand Fan | Folding Fans Handheld for Women, Wedding Guests, Bridal & Baby Shower Favors, Birthday Party Decorations
Units sold2KB0CLDC444L
$6.99·★4.4·491 revsJOHOUSE 12 PCS White Paper Fans, Foldable Handheld Fan for Women | Hand Fans for Wedding Guests, Bridal & Baby Shower Decorations, Photography Props, Church, Birthday DIY, Party Favors
Units sold1KB0BY9CRXBG
$23.99·★4.4·201 revsJOHOUSE 28 PCS White Paper Women Folding Handheld Fans, 8.3 Inch | Hand Fans for Women Gift, Wedding Party Favors for Guests, Summer, Bridal Shower, DIY Crafts, Photography Props
Units sold600
Sepwedd
1 ASIN in Top 10
21.9%
Units
3K
Revenue
$112K
Avg. price
$35.49
B077YDG873
$35.49·★4.3·1.1K revsSepwedd 50pcs White Paper Hand Fan Bamboo Folding Fan Handheld Paper Fan | Paper Folded Fan for Wedding Party and Home Decoration
Units sold3K
Trending Fans For Wedding Guests Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01GP9XK6K booked 600 units at $35.14, with ▲ 0.0% MoM change. On the growth side, B09TQLWMTM leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01GP9XK6K
Sandalwood Hand Fans Set of 50 Folding Wedding Favor Gifts abanicos | Wooden hand fans bulk set for weddings. Folding handheld fans for wedding guests and favors. Abanicos de mano para fiesta
Price
$35.14
Rating
4.5
Reviews
1.2K
Latest month sales
B0BY9CRXBG
JOHOUSE 28 PCS White Paper Women Folding Handheld Fans, 8.3 Inch | Hand Fans for Women Gift, Wedding Party Favors for Guests, Summer, Bridal Shower, DIY Crafts, Photography Props
Price
$23.99
Rating
4.4
Reviews
201
Latest month sales
B09TQLWMTM
JOHOUSE 12 PCS White Paper Fans Handheld, 8.3 Inch Foldable Hand Fan | Folding Fans Handheld for Women, Wedding Guests, Bridal & Baby Shower Favors, Birthday Party Decorations
Unlock to view ASIN details and product titles
Price
$14.49
Rating
4.2
Reviews
2.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this fans for wedding guests report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card