Fan Portable Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fan Portable sales on Amazon US totaled 810,000 units in July 2026 (▼ 3.9% vs. the prior month), generating an estimated $18,841,120 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.4% of unit volume and 52.5% of revenue, while a typical listing is priced at $21.58. The keyword itself pulled 351,915 Amazon queries over the same period (▼ 8.3% MoM).
Zooming out to the 12-month window ending July 2026, the fan portable Top 50 moved 4,000,000 units and $93,662,642 in cumulative sales — an average of 333,333 units and $7,805,220 per month. Monthly throughput topped out at 843,000 units in June 2026 and dipped to 102,300 in January 2026, leaving the latest reading 64.9% higher than August 2025.
Fan Portable Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
810K
▼ 3.9% MoM
Monthly Revenue 2026/07
$18.8M
▼ 6.9% MoM
Top 10 Market Share 2026/07
49.4%
Fan Portable Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fan portable listing on Amazon US in July 2026 is ASIN B001R1RXUG (Brand: Honeywell), which sold 90,000 units at $18.79 apiece — equal to 11.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 400,000 units and $9,894,200 in July 2026 — 49.4% of unit volume and 52.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fan Portable' on Amazon
July 2026
![Aecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige (ASIN B0DLFCN4J5), rank #5 by monthly sales volume for 'Fan Portable' on Amazon](https://m.media-amazon.com/images/I/61-gWIgUjpL._AC_UY512_.jpg)
![Aecooly Mighty Portable Fan, Powerful Handheld Fan, USB Rechargeable | [10H Max Cooling Time], Mini Personal Battery Powered, Pocket for Travel, Summer, Gifts for Women, Girls -Beige (ASIN B0FVLY9NGB), rank #9 by monthly sales volume for 'Fan Portable' on Amazon](https://m.media-amazon.com/images/I/61qpA7Cm4+L._AC_UY512_.jpg)
Is 49.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B001R1RXUG
Honeywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900 | Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head
90K
▲ 12.5%vs. prior month
$1.5M
latest month
12-month trend
B09MKPDJRT
DREO Tower Fan for Bedroom, 28ft/s Velocity, Ultra Quiet Fan, 8 Speeds | 2026 Upgraded DC Motor, 90° Oscillating, 4 Modes Standing Fan, Bladeless Fan for Indoors, Floor Fans with Remote, Black
60K
▼ 14.3%vs. prior month
$3.9M
latest month
12-month trend
B07QK9C9KT
JISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
50K
▼ 16.7%vs. prior month
$634.5K
latest month
12-month trend
B0BKQDPP1Z
Gaiatop Mini Portable Stroller Fan, Small Clip on Fan 3 Speed Rechargeable | 360° Rotate Flexible Tripod, Battery Operated Detachable, Cooling for Car Seat Crib Treadmill Travel Black
40K
▼ 20.0%vs. prior month
$639.6K
latest month
12-month trend
B0DLFCN4J5
Aecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige
40K
▲ 0.0%vs. prior month
$372.4K
latest month
12-month trend
B0GDDNRQ4M
SWEETFULL Portable Handheld Fan, Mini Rechargeable Personal Hand Fan | Strong Airflow, Pocket-Sized, Up to 12H, 5 Speeds, Quiet Cooling Travel Essentials, Cute Gifts for Women, Girls, Lash, Makeup
30K
▲ 50.0%vs. prior month
$374.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fan Portable Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Honeywell is the best-performing fan portable brand in July 2026, moving 90,000 units across 1 ASIN for 22.5% of Top 10 volume. DREO follows with 60,000 units (15.0%), ahead of Aecooly on 60,000 units (15.0%).
Volume is spread across 8 brands, with the top three holding 52.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $64.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Honeywell
1 ASIN in Top 10
22.5%
Units
90K
Revenue
$1.5M
Avg. price
$18.79
B001R1RXUG
$18.79·★4.6·158.7K revsHoneywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900 | Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head
Units sold90K
DREO
1 ASIN in Top 10
15.0%
Units
60K
Revenue
$3.9M
Avg. price
$64.94
B09MKPDJRT
$64.94·★4.6·95.3K revsDREO Tower Fan for Bedroom, 28ft/s Velocity, Ultra Quiet Fan, 8 Speeds | 2026 Upgraded DC Motor, 90° Oscillating, 4 Modes Standing Fan, Bladeless Fan for Indoors, Floor Fans with Remote, Black
Units sold60K
Aecooly
2 ASINs in Top 10
15.0%
Units
60K
Revenue
$564.4K
Avg. price
$9.99
B0DLFCN4J5
$9.99·★4.6·5.3K revsAecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige
Units sold40KB0FVLY9NGB
$9.99·★4.6·1.6K revsAecooly Mighty Portable Fan, Powerful Handheld Fan, USB Rechargeable | [10H Max Cooling Time], Mini Personal Battery Powered, Pocket for Travel, Summer, Gifts for Women, Girls -Beige
Units sold20K
Trending Fan Portable Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07YKXF9VC booked 20K units at $47.48, with ▲ 0.0% MoM change. On the growth side, B00YU1O15U leads positive momentum with ▲ 125.0% MoM growth on 9K units, with B082MY2MX3 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07YKXF9VC
Lasko Pivoting High Velocity Portable Utility Fan - 12" - U12104 - Black | Adjustable Air Mover Blower Fan for Bedroom, Office Desk, Garage, and Home, With 2 Outlets 120V, 3 Speeds
Price
$47.48
Rating
4.6
Reviews
24.6K
Latest month sales
B00YU1O15U
Honeywell QuietSet Personal Table Fan, Oscillating Personal Desk Fan For Bedroom with Quiet Operation, 4 Levels of Power and Sound, Black, HTF210B | Cooling comfort, mini fan for personal cooling, quiet operation, 4 sound/power levels, bedroom fans, portable indoor fan
Price
$27.06
Rating
4.3
Reviews
24.2K
Latest month sales
B082MY2MX3
Amazon Basics Air Circulator Desk Fan for Bedroom, Home and Office, 90-Degree Tilt Head, 3 Speed Settings, Cooling, 35 Watts, Black, 11.1"W x 6.3"D x 10.9"H
Unlock to view ASIN details and product titles
Price
$18.79
Rating
4.3
Reviews
72.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this fan portable report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card