Fall Dresses For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Fall Dresses For Women sales on Amazon US totaled 6,350 units in July 2026 (▲ 25.7% vs. the prior month), generating an estimated $202,348 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.7% of unit volume and 75.0% of revenue, while a typical listing is priced at $32.79. The keyword itself pulled 177,439 Amazon queries over the same period (▲ 350.6% MoM).

Zooming out to the 12-month window ending July 2026, the fall dresses for women Top 50 moved 76,100 units and $2,832,328 in cumulative sales — an average of 6,342 units and $236,027 per month. Monthly throughput topped out at 9,850 units in November 2025 and dipped to 4,250 in August 2025, leaving the latest reading 49.4% higher than August 2025.

76.1KTotal units sold · Last 12 months
$2.8MTotal revenue · Last 12 months
177.4K▲ 350.6% MoM
Monthly search volume
$32.79Avg. price · July 2026

Fall Dresses For Women Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales4.3K
Revenue$162K

2025/09

Sales7.5K
Revenue$287.9K

2025/10

Sales8.6K
Revenue$338.8K

2025/11

Sales9.8K
Revenue$363.8K

2025/12

Sales9.1K
Revenue$380K

2026/01

Sales4.5K
Revenue$177.3K

2026/02

Sales5.2K
Revenue$192.2K

2026/03

Sales6.2K
Revenue$226K

2026/04

Sales5.2K
Revenue$191.9K

2026/05

Sales4.5K
Revenue$157.3K

2026/06

Sales5K
Revenue$152.7K
6.3K

2026/07

Sales6.3K
Revenue$202.3K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

6.3K

▲ 25.7% MoM

Monthly Revenue 2026/07

$202.3K

▲ 32.5% MoM

Top 10 Market Share 2026/07

78.7%

See the Top 10 ASINs driving 78.7% of sales

Fall Dresses For Women Market Share & Sales Concentration on Amazon US — July 2026

The most-sold fall dresses for women listing on Amazon US in July 2026 is ASIN B0FYP9831L (Brand: RUMIA), which sold 1,000 units at $13.49 apiece — equal to 15.7% of every unit tracked in this report and 11% ahead of the No. 2 listing.

The Top 10 ASINs account for 5,000 units and $151,804 in July 2026 — 78.7% of unit volume and 75.0% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Fall Dresses For Women' on Amazon

July 2026
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78.7% Volume Share 5K units sold
75.0% Revenue Share $151.8K estimated
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Top 5 Volume Share breakdown

B0FYP9831L 15.7%
B0F9SW7V12 14.2%
B0GHKP1Z6Y 11.0%
B0FXDSVVP4 9.4%
B0DS1P3FQV 6.3%
Others 43.3%
#1
RUMIA Women Casual Dresses Wrap V Neck Dress A-Line Summer Sundress Fashion

B0FYP9831L

RUMIA Women Casual Dresses Wrap V Neck Dress A-Line Summer Sundress Fashion

$13.49·★ 4.1·2.1K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$17.3K

latest month

Monthly Trend

12-month trend

#2
Trendy Queen Women's 2 Piece 2026 Fall Fashion Lounge Set with Pockets

B0F9SW7V12

Trendy Queen Women's 2 Piece 2026 Fall Fashion Lounge Set with Pockets

$26.99·★ 4.2·1.2K reviews
Monthly Sales

900

▲ 12.5%

vs. prior month

Revenue

$26.7K

latest month

Monthly Trend

12-month trend

#3
OFEEFAN Summer Dresses for Women Flowy Casual A-Line Midi Dress Beach Vacation Sundresses with Pockets S-2XL

B0GHKP1Z6Y

OFEEFAN Summer Dresses for Women Flowy Casual A-Line Midi Dress Beach Vacation Sundresses with Pockets S-2XL

$17.98·★ 4.0·1.7K reviews
Monthly Sales

700

▼ 30.0%

vs. prior month

Revenue

$12.6K

latest month

Monthly Trend

12-month trend

#4
PRETTYGARDEN Women's Maxi Dress Summer Striped Sundress

B0FXDSVVP4

PRETTYGARDEN Women's Maxi Dress Summer Striped Sundress

$52.99·★ 4.2·525 reviews
Monthly Sales

600

vs. prior month

Revenue

$30K

latest month

Monthly Trend

12-month trend

#5
BTFBM Women Midi Bodycon Tank Dress

B0DS1P3FQV

BTFBM Women Midi Bodycon Tank Dress

$43.99·★ 4.2·796 reviews
Monthly Sales

400

▲ 100.0%

vs. prior month

Revenue

$17.6K

latest month

Monthly Trend

12-month trend

#6
BTFBM Womens Summer 2026 Casual Maxi Dresses

B0DHX12D5W

BTFBM Womens Summer 2026 Casual Maxi Dresses

$39.99·★ 4.2·4.6K reviews
Monthly Sales

400

▲ 0.0%

vs. prior month

Revenue

$20K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Fall Dresses For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

RUMIA is the best-performing fall dresses for women brand in July 2026, moving 1,000 units across 1 ASIN for 20.0% of Top 10 volume. OFEEFAN follows with 1,000 units (20.0%), ahead of Trendy Queen on 900 units (18.0%).

Volume is spread across 8 brands, with the top three holding 58.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.49 to $26.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

20.0%
20.0%
18.0%
42.0%
RUMIA
OFEEFAN
Trendy Queen
Other brands
1

RUMIA

1 ASIN in Top 10

20.0%

Units

1K

Revenue

$17.3K

Avg. price

$13.49

  • RUMIA Women Casual Dresses Wrap V Neck Dress A-Line Summer Sundress Fashion

    B0FYP9831L

    $13.49·★4.1·2.1K revs

    RUMIA Women Casual Dresses Wrap V Neck Dress A-Line Summer Sundress Fashion

    Units sold1K
2

OFEEFAN

2 ASINs in Top 10

20.0%

Units

1K

Revenue

$18.8K

Avg. price

$18.98

  • OFEEFAN Summer Dresses for Women Flowy Casual A-Line Midi Dress Beach Vacation Sundresses with Pockets S-2XL

    B0GHKP1Z6Y

    $17.98·★4.0·1.7K revs

    OFEEFAN Summer Dresses for Women Flowy Casual A-Line Midi Dress Beach Vacation Sundresses with Pockets S-2XL

    Units sold700
  • OFEEFAN Summer Dresses for Women 2026 Maxi Dress Short Sleeve Sundresses with Pockets Beach Vacation Spring Outfits

    B0GK5RCRW6

    $19.98·★4.2·699 revs

    OFEEFAN Summer Dresses for Women 2026 Maxi Dress Short Sleeve Sundresses with Pockets Beach Vacation Spring Outfits

    Units sold300
3

Trendy Queen

1 ASIN in Top 10

18.0%

Units

900

Revenue

$26.7K

Avg. price

$26.99

  • Trendy Queen Women's 2 Piece 2026 Fall Fashion Lounge Set with Pockets

    B0F9SW7V12

    $26.99·★4.2·1.2K revs

    Trendy Queen Women's 2 Piece 2026 Fall Fashion Lounge Set with Pockets

    Units sold900

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