Fairlife Chocolate Protein Shakes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fairlife Chocolate Protein Shakes sales on Amazon US totaled 951,000 units in July 2026 (▼ 21.2% vs. the prior month), generating an estimated $31,613,760 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.8% of unit volume and 60.7% of revenue, while a typical listing is priced at $33.34. The keyword itself pulled 24,068 Amazon queries over the same period (▲ 32.2% MoM).
Zooming out to the 12-month window ending July 2026, the fairlife chocolate protein shakes Top 50 moved 10,255,900 units and $346,368,851 in cumulative sales — an average of 854,658 units and $28,864,071 per month. Monthly throughput topped out at 1,207,000 units in June 2026 and dipped to 570,000 in May 2026, leaving the latest reading 17.3% higher than August 2025.
Fairlife Chocolate Protein Shakes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
951K
▼ 21.2% MoM
Monthly Revenue 2026/07
$31.6M
▼ 19.9% MoM
Top 10 Market Share 2026/07
56.8%
Fairlife Chocolate Protein Shakes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fairlife chocolate protein shakes listing on Amazon US in July 2026 is ASIN B01DDIRDZA (Brand: Core Power), which sold 100,000 units at $47.98 apiece — equal to 10.5% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 540,000 units and $19,174,300 in July 2026 — 56.8% of unit volume and 60.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fairlife Chocolate Protein Shakes' on Amazon
July 2026
Is 56.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01DDIRDZA
Core Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
100K
▲ 0.0%vs. prior month
$5M
latest month
12-month trend
B07LD2NV9X
Core Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
70K
▼ 22.2%vs. prior month
$2.9M
latest month
12-month trend
B008JGIZGS
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
60K
▼ 14.3%vs. prior month
$1.5M
latest month
12-month trend
B07MJL8NXR
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
50K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
B0DFJP6LZF
Premier Protein Shake, Liquid, Café Latte with Caffeine, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack
50K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B06X6J5266
CELSIUS Assorted Flavors Official Variety Pack, Functional Essential Energy Drinks, 12 Fl Oz (Pack of 12)
50K
▼ 16.7%vs. prior month
$1M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fairlife Chocolate Protein Shakes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Core Power is the best-performing fairlife chocolate protein shakes brand in July 2026, moving 250,000 units across 4 ASINs for 46.3% of Top 10 volume. Premier Protein follows with 160,000 units (29.6%), ahead of CELSIUS on 50,000 units (9.3%).
With 5 brands splitting the Top 10 and 85.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.99 to $47.20, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Core Power
4 ASINs in Top 10
46.3%
Units
250K
Revenue
$12M
Avg. price
$47.20
B01DDIRDZA
$47.98·★4.6·24.9K revsCore Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
Units sold100KB07LD2NV9X
$41.88·★4.7·25.1K revsCore Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
Units sold70KB01DDIRE2W
$57.04·★4.7·13.1K revsCore Power Elite High Protein Shake, Vanilla, 42g Bottle, 14oz, 12 Pack
Units sold40KB07LCZC2C2
$41.88·★4.7·14.4K revsCore Power Protein Shake, Vanilla, 26g Bottle, 14oz, 12 Pack
Units sold40K
Premier Protein
3 ASINs in Top 10
29.6%
Units
160K
Revenue
$4.2M
Avg. price
$26.64
B008JGIZGS
$23.97·★4.7·11.4K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold60KB07MJL8NXR
$31.98·★4.6·60.2K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold50KB0DFJP6LZF
$23.97·★4.8·6.3K revsPremier Protein Shake, Liquid, Café Latte with Caffeine, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack
Units sold50K
CELSIUS
1 ASIN in Top 10
9.3%
Units
50K
Revenue
$1M
Avg. price
$21.99
B06X6J5266
$21.99·★4.5·27.8K revsCELSIUS Assorted Flavors Official Variety Pack, Functional Essential Energy Drinks, 12 Fl Oz (Pack of 12)
Units sold50K
Trending Fairlife Chocolate Protein Shakes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DY1ZS88N booked 40K units at $21.99, with ▲ 0.0% MoM change. On the growth side, B0FST2CHRC leads positive momentum with ▲ 100.0% MoM growth on 10K units, with B0DFHTW5HN close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DY1ZS88N
Oikos Protein Shake, Chocolate, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count
Price
$21.99
Rating
4.6
Reviews
2.2K
Latest month sales
B0FST2CHRC
nurri 30g Protein Ultra Filtered Milk Shake, Chocolate, 10-11 fl oz Cans | Ready to drink, Ultra-filtered milk protein, 150 calories, 1g sugar, 10 vitamins and minerals
Price
$26.40
Rating
4.5
Reviews
2K
Latest month sales
B0DFHTW5HN
Premier Protein Shake, Liquid, Chocolate Peanut Butter, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack
Unlock to view ASIN details and product titles
Price
$23.97
Rating
4.8
Reviews
4.4K
Latest month sales
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