Facepaint Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Facepaint sales on Amazon US totaled 71,800 units in July 2026 (▼ 9.7% vs. the prior month), generating an estimated $979,062 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.3% of unit volume and 52.2% of revenue, while a typical listing is priced at $14.44. The keyword itself pulled 10,185 Amazon queries over the same period (▲ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the facepaint Top 50 moved 892,650 units and $12,563,467 in cumulative sales — an average of 74,388 units and $1,046,956 per month. Monthly throughput topped out at 319,100 units in October 2025 and dipped to 26,700 in January 2026, leaving the latest reading 34.7% higher than August 2025.
Facepaint Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
71.8K
▼ 9.7% MoM
Monthly Revenue 2026/07
$979.1K
▼ 8.1% MoM
Top 10 Market Share 2026/07
54.3%
Facepaint Market Share & Sales Concentration on Amazon US — July 2026
The most-sold facepaint listing on Amazon US in July 2026 is ASIN B09VFKGL92 (Brand: MEICOLY), which sold 10,000 units at $6.98 apiece — equal to 13.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 39,000 units and $510,630 in July 2026 — 54.3% of unit volume and 52.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Facepaint' on Amazon
July 2026
Is 54.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09VFKGL92
MEICOLY MEICOLY Clear White Face Body Glitter,Mardi Gras Face Glitter Makeup for Kids Women,Face Glitter for Running Half Marathon,Sparkly Mermaid Hair Glitter,Singer Concert Festival Rave Accessories
10K
▲ 0.0%vs. prior month
$68.9K
latest month
12-month trend
B08CGMYQGN
UCANBE Athena Face Body Paint Oil Palette, 20 Colors Large Black White Professional Flash Tattoo Halloween SFX Party Artist Costume Festival Stage Cosplay Full Size Makeup Painting Kit 168g
5K
▲ 0.0%vs. prior month
$97.7K
latest month
12-month trend
B0FLWB7GK8
Face Painting Kit for Kids, 42 Colors Professional Face Paint Makeup Kit Non-Toxic Water Activated Facepaint Palette with Brush, Stencil, Sponge, Gem, for Party Halloween Christmas (42 Colors)
5K
▼ 28.6%vs. prior month
$88.6K
latest month
12-month trend
B0C6G8G3VF
12 PCS Glow Face Body Paint, Glow In The Dark Under UV Black Light Sticks Makeup Neon Face Painting Kits for Adult Halloween Festival Accessory Glow Party Supplies
4K
▼ 20.0%vs. prior month
$40K
latest month
12-month trend
B0DC6GL1DC
AROIC 14 Colors Body Glitter, Mermaid Fairy Hair Glitter Gel for Kids | Sparkling Sequins Glitter Face Paint for Women, Chunky Eye Shimmer Makeup for Singer Party Concert Festival Rave Accessories
4K
▼ 33.3%vs. prior month
$39.3K
latest month
12-month trend
B0C3QWVRPT
BADCOLOR Blue Face Body Paint Stick Eye Black, Royal Blue Face Painting for Softball Football Baseball Lacrosse, Professional Facepaint Makeup for Halloween Special Effects Cosplay Costume Parties
3K
▲ 50.0%vs. prior month
$18K
latest month
12-month trend
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Best Facepaint Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
UCANBE is the best-performing facepaint brand in July 2026, moving 11,000 units across 4 ASINs for 28.2% of Top 10 volume. MEICOLY follows with 10,000 units (25.6%), ahead of LOVLOV on 5,000 units (12.8%).
With 7 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.98 to $21.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
UCANBE
4 ASINs in Top 10
28.2%
Units
11K
Revenue
$229.2K
Avg. price
$21.24
B08CGMYQGN
$17.99·★4.5·13.5K revsUCANBE Athena Face Body Paint Oil Palette, 20 Colors Large Black White Professional Flash Tattoo Halloween SFX Party Artist Costume Festival Stage Cosplay Full Size Makeup Painting Kit 168g
Units sold5KB09FGDZ4N6
$28.99·★4.6·2.8K revsUCANBE Athena Face Body Paint Oil Palette + Translucent Setting Powder + 10PCS Brushes Set, Professional Non Toxic Face Painting Pallet Kit for Halloween SFX Cosplay Clown Makeup for Women Adults
Units sold2KB00IWESI8W
$23.99·★4.4·6.6K revsUCANBE Face Body Paint Set-Athena Painting Palette,10 Professional Artist Brush,Large Deep Pan Ideal for Halloween Cosplay Party SFX Arty Stage Makeup
Units sold2KB0H1C18MWC
$13.99·★4.4·93 revsUCANBE Athena Basic Face Body Paint Oil Palette, 12 Color Large Black White Professional Face Painting Makeup Kit, Facepaint Pallet for Halloween SFX Party Art Stage Costume Cosplay Clown Goth Make Up
Units sold2K
MEICOLY
1 ASIN in Top 10
25.6%
Units
10K
Revenue
$68.9K
Avg. price
$6.98
B09VFKGL92
$6.98·★4.5·8K revsMEICOLY MEICOLY Clear White Face Body Glitter,Mardi Gras Face Glitter Makeup for Kids Women,Face Glitter for Running Half Marathon,Sparkly Mermaid Hair Glitter,Singer Concert Festival Rave Accessories
Units sold10K
LOVLOV
1 ASIN in Top 10
12.8%
Units
5K
Revenue
$88.6K
Avg. price
$15.98
B0FLWB7GK8
$15.98·★4.4·384 revsFace Painting Kit for Kids, 42 Colors Professional Face Paint Makeup Kit Non-Toxic Water Activated Facepaint Palette with Brush, Stencil, Sponge, Gem, for Party Halloween Christmas (42 Colors)
Units sold5K
Trending Facepaint Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00IWESI8W booked 2K units at $23.99, with ▲ 0.0% MoM change. On the growth side, B0DXF91SLN leads positive momentum with ▲ 233.3% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00IWESI8W
UCANBE Face Body Paint Set-Athena Painting Palette,10 Professional Artist Brush,Large Deep Pan Ideal for Halloween Cosplay Party SFX Arty Stage Makeup
Price
$23.99
Rating
4.4
Reviews
6.6K
Latest month sales
B0H1C18MWC
UCANBE Athena Basic Face Body Paint Oil Palette, 12 Color Large Black White Professional Face Painting Makeup Kit, Facepaint Pallet for Halloween SFX Party Art Stage Costume Cosplay Clown Goth Make Up
Price
$13.99
Rating
4.4
Reviews
93
Latest month sales
B0DXF91SLN
Fenmay Face Painting Kit for Kids, Non-Toxic and Hypoallergenic Face Paint Makeup Kit| with Stencils, Book, Easy to Use and Safe for Kids, Fun for Halloween, Birthday Party, School Event
Unlock to view ASIN details and product titles
Price
$12.59
Rating
4.5
Reviews
241
Latest month sales
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