Face Wash Cloth Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Face Wash Cloth sales on Amazon US totaled 611,000 units in July 2026 (▼ 14.1% vs. the prior month), generating an estimated $8,356,460 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.9% of unit volume and 64.3% of revenue, while a typical listing is priced at $12.54. The keyword itself pulled 14,112 Amazon queries over the same period (▼ 0.1% MoM).
Zooming out to the 12-month window ending July 2026, the face wash cloth Top 50 moved 6,881,600 units and $94,971,992 in cumulative sales — an average of 573,467 units and $7,914,333 per month. Monthly throughput topped out at 711,500 units in June 2026 and dipped to 426,100 in May 2026, leaving the latest reading 9.2% higher than August 2025.
Face Wash Cloth Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
611K
▼ 14.1% MoM
Monthly Revenue 2026/07
$8.4M
▼ 16.3% MoM
Top 10 Market Share 2026/07
58.9%
Face Wash Cloth Market Share & Sales Concentration on Amazon US — July 2026
The most-sold face wash cloth listing on Amazon US in July 2026 is ASIN B00U2VQZDS (Brand: Neutrogena), which sold 100,000 units at $9.97 apiece — equal to 16.4% of every unit tracked in this report.
The Top 10 ASINs account for 360,000 units and $5,370,900 in July 2026 — 58.9% of unit volume and 64.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Face Wash Cloth' on Amazon
July 2026
Is 58.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00U2VQZDS
Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
100K
▲ 0.0%vs. prior month
$997K
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B07XC569XF
Neutrogena Hydro Boost Cleansing Wipes Makeup Remover, 25 Ct | Micellar Cleansing Cloths, Gently Removes Oil, Dirt, Waterproof Makeup, Hydrating Hyaluronic Acid
30K
▼ 40.0%vs. prior month
$359.1K
latest month
12-month trend
B0F4GPMC2M
Reduces Fine Lines and Wrinkles in 6 weeks or Less, CLEAN SKIN CLUB Healthy Aging Clean Towels® XL, Disposable Face Towels, XL - 1 Pack (50 count)
30K
▼ 62.5%vs. prior month
$538.5K
latest month
12-month trend
B0F8P3GXXH
Cliganic Face Towels XL, Disposable Makeup Remover, Soft Dry Wipes, 50 ct | Ultra-Absorbent, Gentle Facial Cloths for All Skin Types, Hypoallergenic, Lint-Free Cleansing, Pamper Your Face, Feel Fresh
20K
▲ 0.0%vs. prior month
$190.8K
latest month
12-month trend
B0812B1FMQ
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 50 ct per pack, 2 Packs, 100 Ct Total
20K
▼ 33.3%vs. prior month
$718K
latest month
12-month trend
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Best Face Wash Cloth Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing face wash cloth brand in July 2026, moving 150,000 units across 3 ASINs for 41.7% of Top 10 volume. Neutrogena follows with 130,000 units (36.1%), ahead of Cliganic on 20,000 units (5.6%).
With 7 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $23.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
3 ASINs in Top 10
41.7%
Units
150K
Revenue
$3.1M
Avg. price
$23.93
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100KB0F4GPMC2M
$17.95·★4.5·6.1K revsReduces Fine Lines and Wrinkles in 6 weeks or Less, CLEAN SKIN CLUB Healthy Aging Clean Towels® XL, Disposable Face Towels, XL - 1 Pack (50 count)
Units sold30KB0812B1FMQ
$35.90·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 50 ct per pack, 2 Packs, 100 Ct Total
Units sold20K
Neutrogena
2 ASINs in Top 10
36.1%
Units
130K
Revenue
$1.4M
Avg. price
$10.97
B00U2VQZDS
$9.97·★4.8·121.2K revsNeutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
Units sold100KB07XC569XF
$11.97·★4.7·18.3K revsNeutrogena Hydro Boost Cleansing Wipes Makeup Remover, 25 Ct | Micellar Cleansing Cloths, Gently Removes Oil, Dirt, Waterproof Makeup, Hydrating Hyaluronic Acid
Units sold30K
Cliganic
1 ASIN in Top 10
5.6%
Units
20K
Revenue
$190.8K
Avg. price
$9.99
B0F8P3GXXH
$9.99·★4.7·2.5K revsCliganic Face Towels XL, Disposable Makeup Remover, Soft Dry Wipes, 50 ct | Ultra-Absorbent, Gentle Facial Cloths for All Skin Types, Hypoallergenic, Lint-Free Cleansing, Pamper Your Face, Feel Fresh
Units sold20K
Trending Face Wash Cloth Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B010S5VXKC booked 10K units at $18.39, with ▲ 0.0% MoM change. On the growth side, B07CFRZHS5 leads positive momentum with ▲ 3900.0% MoM growth on 4K units, with B07C42JWNT close behind at ▲ 900.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B010S5VXKC
Amazon Basics Fast Drying Cotton Washcloths for Bathroom, Machine Washable, Soft and Highly Absorbent, 12 x 12 in, White, 24-Pack
Price
$18.39
Rating
4.6
Reviews
75.6K
Latest month sales
B07CFRZHS5
Amazon Basics Highly Absorbent Cotton Washcloths for Bathroom, Soft, Machine Washable, Fade-Resistant, 12 x 12 in, White, 12-Pack
Price
$10.49
Rating
4.6
Reviews
75.6K
Latest month sales
B07C42JWNT
Amazon Basics Highly Absorbent Cotton Washcloths for Face, Soft, Machine Washable, Fade Resistant, 12 x 12 in, Black, 12-Pack
Unlock to view ASIN details and product titles
Price
$10.49
Rating
4.6
Reviews
75.6K
Latest month sales
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