Face Spf Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Face Spf sales on Amazon US totaled 1,209,000 units in July 2026 (▼ 32.3% vs. the prior month), generating an estimated $24,985,010 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.7% of unit volume and 44.7% of revenue, while a typical listing is priced at $21.99. The keyword itself pulled 10,749 Amazon queries over the same period (▼ 27.7% MoM).
Zooming out to the 12-month window ending July 2026, the face spf Top 50 moved 11,322,350 units and $239,164,699 in cumulative sales — an average of 943,529 units and $19,930,392 per month. Monthly throughput topped out at 1,787,000 units in June 2026 and dipped to 608,000 in December 2025, leaving the latest reading 46.7% higher than August 2025.
Face Spf Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.2M
▼ 32.3% MoM
Monthly Revenue 2026/07
$25M
▼ 36.5% MoM
Top 10 Market Share 2026/07
44.7%
Face Spf Market Share & Sales Concentration on Amazon US — July 2026
The most-sold face spf listing on Amazon US in July 2026 is ASIN B08BW46XXK (Brand: Vanicream), which sold 100,000 units at $13.97 apiece — equal to 8.3% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 540,000 units and $11,168,900 in July 2026 — 44.7% of unit volume and 44.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Face Spf' on Amazon
July 2026
Is 44.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08BW46XXK
Vanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B00365DABC
CeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
90K
▼ 10.0%vs. prior month
$1.3M
latest month
12-month trend
B084ZP848Y
BLUE LIZARD Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz
70K
▼ 22.2%vs. prior month
$1M
latest month
12-month trend
B002MSN3QQ
EltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
60K
▼ 14.3%vs. prior month
$2.7M
latest month
12-month trend
B01NCWV3KM
La Roche-Posay Toleriane Double Repair UV SPF 30 Face Moisturizer
40K
▼ 20.0%vs. prior month
$1M
latest month
12-month trend
B005IHT94S
Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion, SPF 70, 3 fl. oz | Broad Spectrum for UVA/UVB Protection, Lightweight, Water-Resistant up to 80 Minutes, Oxybenzone-Free
40K
▼ 20.0%vs. prior month
$395.2K
latest month
12-month trend
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Best Face Spf Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing face spf brand in July 2026, moving 160,000 units across 3 ASINs for 29.6% of Top 10 volume. Vanicream follows with 100,000 units (18.5%), ahead of EltaMD on 90,000 units (16.7%).
With 6 brands splitting the Top 10 and 64.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.97 to $46.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
3 ASINs in Top 10
29.6%
Units
160K
Revenue
$2.4M
Avg. price
$14.64
B00365DABC
$14.97·★4.7·63K revsCeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
Units sold90KB00F97FHAW
$14.97·★4.5·97.9K revsCeraVe AM Oil Face Moisturizer Lotion, Sunscreen for Face, SPF 30, 3oz | Skin Care with Hyaluronic Acid & Niacinamide, Oil-Free Moisturizer For Men & Women, Daily Non-Comedogenic Face Sunscreen
Units sold40KB07YLKXV11
$13.97·★4.4·73.5K revsCeraVe Tinted Sunscreen for Face, Mineral SPF 30 Moisturizer, Medium, 1.7oz | Skin Care, Face Sunscreen, Hyaluronic Acid, Zinc Oxide, Titanium Dioxide, Sheer Tint, Healthy Glow, Blends Seamlessly
Units sold30K
Vanicream
1 ASIN in Top 10
18.5%
Units
100K
Revenue
$1.4M
Avg. price
$13.97
B08BW46XXK
$13.97·★4.6·25.5K revsVanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
Units sold100K
EltaMD
2 ASINs in Top 10
16.7%
Units
90K
Revenue
$4M
Avg. price
$46.00
B002MSN3QQ
$45.00·★4.5·70.6K revsEltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
Units sold60KB00ZPWR0N8
$47.00·★4.5·70.6K revsEltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
Units sold30K
Trending Face Spf Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00F97FHAW booked 40K units at $14.97, with ▼ 20.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00F97FHAW
CeraVe AM Oil Face Moisturizer Lotion, Sunscreen for Face, SPF 30, 3oz | Skin Care with Hyaluronic Acid & Niacinamide, Oil-Free Moisturizer For Men & Women, Daily Non-Comedogenic Face Sunscreen
Price
$14.97
Rating
4.5
Reviews
97.9K
Latest month sales
B076GZX3KL
Neutrogena Ultra Sheer Dry Touch Sunscreen Spray, SPF 70, 3 x 5 oz | Broad Spectrum UVA/UVB Protection, Lightweight Spray, Water-Resistant up to 80 Minutes, PABA-, & Oxybenzone-Free
Price
$23.82
Rating
4.7
Reviews
9.6K
Latest month sales
B00ZPWR0N8
EltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
Unlock to view ASIN details and product titles
Price
$47.00
Rating
4.5
Reviews
70.6K
Latest month sales
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