Face Exfoliant Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Face Exfoliant sales on Amazon US totaled 964,900 units in July 2026 (▼ 17.3% vs. the prior month), generating an estimated $13,963,941 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.4% of unit volume and 71.4% of revenue, while a typical listing is priced at $14.07. The keyword itself pulled 17,709 Amazon queries over the same period (▲ 1.6% MoM).
Zooming out to the 12-month window ending July 2026, the face exfoliant Top 50 moved 11,968,650 units and $181,975,588 in cumulative sales — an average of 997,388 units and $15,164,632 per month. Monthly throughput topped out at 1,166,400 units in June 2026 and dipped to 648,200 in May 2026, leaving the latest reading 3.2% higher than August 2025.
Face Exfoliant Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
964.9K
▼ 17.3% MoM
Monthly Revenue 2026/07
$14M
▼ 20.8% MoM
Top 10 Market Share 2026/07
67.4%
Face Exfoliant Market Share & Sales Concentration on Amazon US — July 2026
The most-sold face exfoliant listing on Amazon US in July 2026 is ASIN B071914GGL (Brand: The Ordinary), which sold 100,000 units at $13.50 apiece — equal to 10.4% of every unit tracked in this report.
The Top 10 ASINs account for 650,000 units and $9,972,400 in July 2026 — 67.4% of unit volume and 71.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Face Exfoliant' on Amazon
July 2026
Is 67.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B071914GGL
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B081KL2QYJ
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09V7Z4TJG
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0BVV8BNYJ
ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B0DMTDN158
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
60K
▲ 0.0%vs. prior month
$540K
latest month
12-month trend
B01N7T7JKJ
La Roche-Posay Toleriane Hydrating Gentle Facial Cleanser, with Niacinamide | Face cleanser with niacinamide & ceramides, safe for sensitive skin. Daily face wash for normal to dry skin, fragrance free.
60K
▼ 25.0%vs. prior month
$1.2M
latest month
12-month trend
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Best Face Exfoliant Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Ordinary is the best-performing face exfoliant brand in July 2026, moving 210,000 units across 3 ASINs for 32.3% of Top 10 volume. PanOxyl follows with 100,000 units (15.4%), ahead of medicube on 100,000 units (15.4%).
With 6 brands splitting the Top 10 and 63.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.73 to $15.12, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Ordinary
3 ASINs in Top 10
32.3%
Units
210K
Revenue
$2.2M
Avg. price
$9.73
B071914GGL
$13.50·★4.7·62K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold100KB0DMTDN158
$9.00·★4.7·62K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold60KB0C3PCJ6SD
$6.70·★4.7·13.1K revsThe Ordinary Salicylic Acid 2% Solution, Acne-Fighting Serum for Blemish-Prone Skin
Units sold50K
PanOxyl
1 ASIN in Top 10
15.4%
Units
100K
Revenue
$1.1M
Avg. price
$10.19
B081KL2QYJ
$10.19·★4.6·82.9K revsPanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
Units sold100K
medicube
1 ASIN in Top 10
15.4%
Units
100K
Revenue
$1.8M
Avg. price
$15.12
B09V7Z4TJG
$15.12·★4.6·30.9K revsmedicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
Units sold100K
Trending Face Exfoliant Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07C5SS6YD booked 40K units at $15.00, with ▲ 100.0% MoM change. On the growth side, B07SY2XJZ3 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B001RYWEQ6 close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07C5SS6YD
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Price
$15.00
Rating
4.5
Reviews
116.4K
Latest month sales
B07SY2XJZ3
Amazon Essentials Exfoliating Apricot Face Scrub, Facial Cleanser, 6 Fluid Ounce
Price
$4.37
Rating
4.4
Reviews
9.5K
Latest month sales
B001RYWEQ6
St. Ives Apricot Facial Scrub, Fresh Skin, 6 Oz | Face Exfoliant for Balanced to Oily Skin with Walnut Shell and Apricot Pit Powder, Non-Comedogenic
Unlock to view ASIN details and product titles
Price
$6.54
Rating
4.8
Reviews
8.7K
Latest month sales
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