Eye Shadow Brush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Eye Shadow Brush sales on Amazon US totaled 141,000 units in July 2026 (▼ 13.9% vs. the prior month), generating an estimated $1,139,627 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.2% of unit volume and 55.6% of revenue, while a typical listing is priced at $7.90. The keyword itself pulled 24,103 Amazon queries over the same period (▲ 16.4% MoM).
Zooming out to the 12-month window ending July 2026, the eye shadow brush Top 50 moved 1,939,050 units and $17,040,911 in cumulative sales — an average of 161,588 units and $1,420,076 per month. Monthly throughput topped out at 252,850 units in December 2025 and dipped to 94,200 in May 2026, leaving the latest reading 14.9% higher than August 2025.
Eye Shadow Brush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
141K
▼ 13.9% MoM
Monthly Revenue 2026/07
$1.1M
▼ 17.2% MoM
Top 10 Market Share 2026/07
58.2%
Eye Shadow Brush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold eye shadow brush listing on Amazon US in July 2026 is ASIN B07MH1KHJ2 (Brand: BS-MALL), which sold 20,000 units at $9.99 apiece — equal to 14.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 82,000 units and $633,290 in July 2026 — 58.2% of unit volume and 55.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Eye Shadow Brush' on Amazon
July 2026
Is 58.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B01F36JBDM
BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
10K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B09BZ4NV2R
Real Perfection Makeup Brush Set 16 Pcs with 1 Eyebrow Razor Premium Synthetic Foundation Powder Concealers Eyeshadow Blush Makeup Brushes Make up Brushes Kit (Pink)
10K
▲ 0.0%vs. prior month
$75.3K
latest month
12-month trend
B09NX9SRKM
wet n wild Eyeshadow Brush, Precision Blending Application, Soft Synthetic Fibers, Ergonomic Handle for Comfortable Precision Control
10K
▲ 0.0%vs. prior month
$9.9K
latest month
12-month trend
B0BWVXMWF5
Albeaut Concealer Brush, Angled Under Eye Makeup Small Foundation Precision Face Blending Brush (193 concealer brush), 1pc
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B087842N28
Eye Makeup Brush Set, 6 Pcs Professional Blending Eyeshadow Makeup Brushes for Concealer Eyebrows Eyeliner, Soft Hairs & Wood Handle
5K
▲ 0.0%vs. prior month
$39.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Eye Shadow Brush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BS-MALL is the best-performing eye shadow brush brand in July 2026, moving 20,000 units across 1 ASIN for 24.4% of Top 10 volume. BEAKEY follows with 10,000 units (12.2%), ahead of Real Perfection on 10,000 units (12.2%).
Volume is spread across 10 brands, with the top three holding 48.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.79 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BS-MALL
1 ASIN in Top 10
24.4%
Units
20K
Revenue
$194.6K
Avg. price
$9.99
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Units sold20K
BEAKEY
1 ASIN in Top 10
12.2%
Units
10K
Revenue
$77.9K
Avg. price
$7.49
B01F36JBDM
$7.49·★4.5·83.7K revsBEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
Units sold10K
Real Perfection
1 ASIN in Top 10
12.2%
Units
10K
Revenue
$75.3K
Avg. price
$6.79
B09BZ4NV2R
$6.79·★4.6·15.9K revsReal Perfection Makeup Brush Set 16 Pcs with 1 Eyebrow Razor Premium Synthetic Foundation Powder Concealers Eyeshadow Blush Makeup Brushes Make up Brushes Kit (Pink)
Units sold10K
Trending Eye Shadow Brush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B087842N28 booked 5K units at $7.89, with ▲ 0.0% MoM change. On the growth side, B0FBFV8DNK leads positive momentum with ▲ 900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B087842N28
Eye Makeup Brush Set, 6 Pcs Professional Blending Eyeshadow Makeup Brushes for Concealer Eyebrows Eyeliner, Soft Hairs & Wood Handle
Price
$7.89
Rating
4.6
Reviews
3.7K
Latest month sales
B0BGR4TG4R
LAURA GELLER The Delectables Earthy Essentials Eyeshadow Palette
Price
$19.12
Rating
4.0
Reviews
5.4K
Latest month sales
B0FBFV8DNK
BS-MALL 14 Pcs Makeup Brushes Set with 1 Pcs Makeup Sponge – Essential Foundation Powder Concealers, Eye Shadows, Blush Makeup Brushes with Travel Makeup Case (Purple)
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.5
Reviews
4K
Latest month sales
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