Extra Soft Toothbrushes For Adults Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Extra Soft Toothbrushes For Adults sales on Amazon US totaled 350,700 units in July 2026 (▼ 13.9% vs. the prior month), generating an estimated $3,457,153 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.3% of unit volume and 55.8% of revenue, while a typical listing is priced at $9.96. The keyword itself pulled 15,729 Amazon queries over the same period (▲ 6.4% MoM).
Zooming out to the 12-month window ending July 2026, the extra soft toothbrushes for adults Top 50 moved 4,060,850 units and $40,110,832 in cumulative sales — an average of 338,404 units and $3,342,569 per month. Monthly throughput topped out at 407,500 units in June 2026 and dipped to 199,600 in May 2026, leaving the latest reading 1.4% lower than August 2025.
Extra Soft Toothbrushes For Adults Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
350.7K
▼ 13.9% MoM
Monthly Revenue 2026/07
$3.5M
▼ 16.2% MoM
Top 10 Market Share 2026/07
51.3%
Extra Soft Toothbrushes For Adults Market Share & Sales Concentration on Amazon US — July 2026
The most-sold extra soft toothbrushes for adults listing on Amazon US in July 2026 is ASIN B00CC6XSSQ (Brand: Colgate), which sold 40,000 units at $4.96 apiece — equal to 11.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 180,000 units and $1,930,800 in July 2026 — 51.3% of unit volume and 55.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Extra Soft Toothbrushes For Adults' on Amazon
July 2026
Is 51.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00CC6XSSQ
Colgate Extra Clean Adult Toothbrushes, Soft, Value 6 Pack | Convenient Bulk Toothbrush Pack, Effectively Cleans Hard-To-Reach Areas, Easy-to-Grip Handle Made from Recycled Plastic
40K
▲ 0.0%vs. prior month
$194.8K
latest month
12-month trend
B07MH9CH76
Oral-B 3D White Charcoal Manual Toothbrush, 2-Pack, Medium Bristles, Teeth Whitening Brushes for Adults
20K
▼ 33.3%vs. prior month
$137.8K
latest month
12-month trend
B01KZ6V00W
Oral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
20K
▲ 100.0%vs. prior month
$336K
latest month
12-month trend
B071DPCBQG
Colgate Wisp Disposable Toothbrushes for Travel, Pack of 4, 96 Total Count | No Water Needed, Mini Travel Toothbrushes, No Rinsing, Soft Pick for Hard-to-Reach Areas, MaxFresh Peppermint Flavor
20K
▲ 0.0%vs. prior month
$431.2K
latest month
12-month trend
B08QWYMMYL
Amazon Basics Clean Plus Soft Bristle Toothbrushes with Angled End-Tuft, Cheek and Tongue Cleaner, Full Size, 10 Count, 1 Pack (Previously Solimo)
20K
▲ 0.0%vs. prior month
$103.8K
latest month
12-month trend
B0BLX8VSCH
Colgate MaxFresh Fluoride Toothpaste, Clean Mint, 4 Pack, 6.3 oz | Fresh Breath Toothpaste with Mini Breath Strips, Bulk Size, Fluoride Formulated
20K
▼ 33.3%vs. prior month
$197.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Extra Soft Toothbrushes For Adults Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Colgate is the best-performing extra soft toothbrushes for adults brand in July 2026, moving 90,000 units across 4 ASINs for 50.0% of Top 10 volume. Oral-B follows with 40,000 units (22.2%), ahead of Amazon Basics on 20,000 units (11.1%).
With 5 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.77 to $12.45, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Colgate
4 ASINs in Top 10
50.0%
Units
90K
Revenue
$903.5K
Avg. price
$10.87
B00CC6XSSQ
$4.96·★4.6·69K revsColgate Extra Clean Adult Toothbrushes, Soft, Value 6 Pack | Convenient Bulk Toothbrush Pack, Effectively Cleans Hard-To-Reach Areas, Easy-to-Grip Handle Made from Recycled Plastic
Units sold40KB071DPCBQG
$21.46·★4.7·28.5K revsColgate Wisp Disposable Toothbrushes for Travel, Pack of 4, 96 Total Count | No Water Needed, Mini Travel Toothbrushes, No Rinsing, Soft Pick for Hard-to-Reach Areas, MaxFresh Peppermint Flavor
Units sold20KB0BLX8VSCH
$9.05·★4.8·15.5K revsColgate MaxFresh Fluoride Toothpaste, Clean Mint, 4 Pack, 6.3 oz | Fresh Breath Toothpaste with Mini Breath Strips, Bulk Size, Fluoride Formulated
Units sold20KB0787G4D3Q
$7.99·★4.6·16.7K revsColgate 360 Advanced Floss Tip Soft Toothbrush, 2 Pack | Adult Manual Toothbrushes, Advanced Floss-Tip Cleaning Bristles, Easy-To-Open, Recyclable Packaging
Units sold10K
Oral-B
2 ASINs in Top 10
22.2%
Units
40K
Revenue
$473.8K
Avg. price
$12.45
B07MH9CH76
$6.97·★4.7·30.1K revsOral-B 3D White Charcoal Manual Toothbrush, 2-Pack, Medium Bristles, Teeth Whitening Brushes for Adults
Units sold20KB01KZ6V00W
$17.93·★4.7·22.9K revsOral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
Units sold20K
Amazon Basics
1 ASIN in Top 10
11.1%
Units
20K
Revenue
$103.8K
Avg. price
$4.77
B08QWYMMYL
$4.77·★4.6·7.4K revsAmazon Basics Clean Plus Soft Bristle Toothbrushes with Angled End-Tuft, Cheek and Tongue Cleaner, Full Size, 10 Count, 1 Pack (Previously Solimo)
Units sold20K
Trending Extra Soft Toothbrushes For Adults Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B006ZBT0OA leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B0GN3M7FCD close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B006ZBT0OA
Colgate Extra Clean Soft Toothbrush, 3 Pack | Soft Bristles, Easy Grip Handle, Removes Plaque, Everyday Clean, Triple Toothpaste Pack, Easily Stock Up and Save
Price
$3.00
Rating
4.6
Reviews
69K
Latest month sales
B0GN3M7FCD
Oral-B Toothbrush Pro-Health Plaque Eraser Manual Toothbrush, Reaches Deeper Between Teeth, Soft, 4 Count
Price
$13.99
Rating
4.5
Reviews
104
Latest month sales
B01KZ6V00W
Oral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
Unlock to view ASIN details and product titles
Price
$17.93
Rating
4.7
Reviews
22.9K
Latest month sales
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