Extra Firm Mattress Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Extra Firm Mattress sales on Amazon US totaled 49,300 units in July 2026 (▼ 21.4% vs. the prior month), generating an estimated $10,992,084 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.1% of unit volume and 67.3% of revenue, while a typical listing is priced at $271.29. The keyword itself pulled 14,992 Amazon queries over the same period (▲ 4.1% MoM).
Zooming out to the 12-month window ending July 2026, the extra firm mattress Top 50 moved 437,450 units and $96,970,337 in cumulative sales — an average of 36,454 units and $8,080,861 per month. Monthly throughput topped out at 62,750 units in June 2026 and dipped to 26,600 in September 2025, leaving the latest reading 84.3% higher than August 2025.
Extra Firm Mattress Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
49.3K
▼ 21.4% MoM
Monthly Revenue 2026/07
$11M
▼ 20.5% MoM
Top 10 Market Share 2026/07
77.1%
Extra Firm Mattress Market Share & Sales Concentration on Amazon US — July 2026
The most-sold extra firm mattress listing on Amazon US in July 2026 is ASIN B0DKT9ZGW3 (Brand: EGOHOME), which sold 10,000 units at $139.99 apiece — equal to 20.3% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 38,000 units and $7,400,470 in July 2026 — 77.1% of unit volume and 67.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Extra Firm Mattress' on Amazon
July 2026
Is 77.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0DKT9ZGW3
EGOHOME Full Size Memory Foam Mattress 8 Inch, Green Tea, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 54''W, White
10K
▼ 50.0%vs. prior month
$1.4M
latest month
12-month trend
B0DKTCWC8X
EGOHOME 10 Inch Queen Mattress, Memory Foam Mattress in a Box with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 80''L x 60''W, White
6K
▲ 50.0%vs. prior month
$1.2M
latest month
12-month trend
B0DKTFD2M7
EGOHOME Full Size Memory Foam Mattress, 10 Inch Bed Mattress in a Box with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 75''L x 54''W, White
6K
▲ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B0DTTN5YMW
EGOHOME Queen Mattress 12 Inch, Green Tea Memory Foam Mattress, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 80''L x 60''W, White
4K
▲ 33.3%vs. prior month
$953.5K
latest month
12-month trend
B083YYBNF9
Novilla Bliss Queen Size Mattress, 12 Inch Gel Memory Foam Mattress Queen | Cool Night Sleep & Pressure Relief, Support Foam for Spine Alignment & Motion Isolation, Medium Plush Feel
3K
▼ 25.0%vs. prior month
$880.7K
latest month
12-month trend
B09KP58856
MLILY 8 Inch Twin Mattress for Kids Green Tea Memory Foam Medium Firm | Bed in a Box, Green Tea Gel for Cool Sleep, Pressure Relief, Single Mattress for Daybed/Bunk/Individual, CertiPUR-US, 75"x38"
3K
▲ 50.0%vs. prior month
$327K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Extra Firm Mattress Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EGOHOME is the best-performing extra firm mattress brand in July 2026, moving 26,000 units across 4 ASINs for 68.4% of Top 10 volume. MLILY follows with 4,000 units (10.5%), ahead of Novilla on 3,000 units (7.9%).
With 6 brands splitting the Top 10 and 86.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $194.99 to $304.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EGOHOME
4 ASINs in Top 10
68.4%
Units
26K
Revenue
$4.6M
Avg. price
$194.99
B0DKT9ZGW3
$139.99·★4.3·12.1K revsEGOHOME Full Size Memory Foam Mattress 8 Inch, Green Tea, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 54''W, White
Units sold10KB0DKTCWC8X
$209.99·★4.3·12.1K revsEGOHOME 10 Inch Queen Mattress, Memory Foam Mattress in a Box with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 80''L x 60''W, White
Units sold6KB0DKTFD2M7
$179.99·★4.3·12.1K revsEGOHOME Full Size Memory Foam Mattress, 10 Inch Bed Mattress in a Box with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 75''L x 54''W, White
Units sold6KB0DTTN5YMW
$249.99·★4.3·12.1K revsEGOHOME Queen Mattress 12 Inch, Green Tea Memory Foam Mattress, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 80''L x 60''W, White
Units sold4K
MLILY
2 ASINs in Top 10
10.5%
Units
4K
Revenue
$827K
Avg. price
$304.50
B09KP58856
$109.00·★4.6·1.8K revsMLILY 8 Inch Twin Mattress for Kids Green Tea Memory Foam Medium Firm | Bed in a Box, Green Tea Gel for Cool Sleep, Pressure Relief, Single Mattress for Daybed/Bunk/Individual, CertiPUR-US, 75"x38"
Units sold3KB0BCYR613R
$499.99·★4.4·6K revsEGOHOME Queen 14 inch Memory Foam Mattress for Back Pain Relief Medium Firm | Fiberglass Free, Copper Gel Infused, Graphene-Cool-Tech Cover, ICA Endorsed, CertiPUR-US, Motion Isolation, Mattress in a Box
Units sold1K
Novilla
1 ASIN in Top 10
7.9%
Units
3K
Revenue
$880.7K
Avg. price
$299.99
B083YYBNF9
$299.99·★4.4·28.3K revsNovilla Bliss Queen Size Mattress, 12 Inch Gel Memory Foam Mattress Queen | Cool Night Sleep & Pressure Relief, Support Foam for Spine Alignment & Motion Isolation, Medium Plush Feel
Units sold3K
Trending Extra Firm Mattress Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G3W2LYKN booked 2K units at $209.98, with ▲ 185.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G3W2LYKN
ailis Queen Mattress, 12 Inch Queen Hybrid Mattress in a Box, Medium Firm with Upgraded Pocket Springs for Superior Motion Isolation, Strong Edge Support & Breathable Comfort
Price
$209.98
Rating
4.4
Reviews
376
Latest month sales
B0GJDTDLJK
Queen Mattress, 12 Inch Queen Size Mattress in a Box, Pocket Spring | Memory Foam, Medium Firm, Motion Isolation, Lumbar Support, Pressure Relief, Breathable Comfort
Price
$179.99
Rating
4.3
Reviews
137
Latest month sales
B0H2PYKJLY
Queen Mattress, 12 Inch Hybrid Mattress with Memory Foam , Medium Firm, | Hybrid Comfort, Medium Zoned Support, Motion Isolation & Pressure Relief!
Unlock to view ASIN details and product titles
Price
$169.99
Rating
4.5
Reviews
105
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this extra firm mattress report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card