Exit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Exit sales on Amazon US totaled 6,450 units in July 2026 (▼ 18.6% vs. the prior month), generating an estimated $230,142 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.2% of unit volume and 72.7% of revenue, while a typical listing is priced at $30.08. The keyword itself pulled 35,526 Amazon queries over the same period (▲ 12.0% MoM).
Zooming out to the 12-month window ending July 2026, the exit Top 50 moved 82,850 units and $2,922,971 in cumulative sales — an average of 6,904 units and $243,581 per month. Monthly throughput topped out at 13,050 units in December 2025 and dipped to 3,450 in May 2026, leaving the latest reading 16.2% higher than August 2025.
Exit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
6.5K
▼ 18.6% MoM
Monthly Revenue 2026/07
$230.1K
▼ 10.6% MoM
Top 10 Market Share 2026/07
68.2%
Exit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold exit listing on Amazon US in July 2026 is ASIN B0BPTHJ9S8 (Brand: TANLUX), which sold 1,000 units at $26.58 apiece — equal to 15.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 4,400 units and $167,283 in July 2026 — 68.2% of unit volume and 72.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Exit' on Amazon
July 2026
Is 68.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BPTHJ9S8
TANLUX Red Exit Sign with Emergency Lights, LED Emergency Exit Light with Battery Backup, UL Listed, AC 120/277V, Commercial Emergency Lights Combo for Business - 1 Pack
1K
▲ 0.0%vs. prior month
$26.7K
latest month
12-month trend
B0FC7KMMVL
(2 Pack) Exit Signs, Aluminum Exit Sign with Red Background, Exit Sign for Door and Wall Mount - High Visibility Reflective Safety Signs, Easy to Install (Red Exit Signs, 8 x 6 inches)
500
▼ 16.7%vs. prior month
$4.7K
latest month
12-month trend
B0CD7B5BC9
TANLUX Red Exit Sign With Emergency Lights, LED Light With Battery Backup, UL Listed, AC 120/277V, Commercial Combo for Business - 2 Pack
500
▲ 0.0%vs. prior month
$26.5K
latest month
12-month trend
B083S7PHFL
FREELICHT 6 Pack Red LED Exit Signs with Emergency Lights | Two LED Adjustable Heads, 90min Battery Backup, Hard Wired, UL Listed, AC 120/277V, Flame Retardant for Commercial Use
400
▲ 0.0%vs. prior month
$41.6K
latest month
12-month trend
B084QYQFXL
Amazon Basics LED Emergency Exit Sign, Double Face, UL Certified, Fire Retardant, Hardwired with Battery Backup, Red, 1-Pack
400
▼ 20.0%vs. prior month
$8.1K
latest month
12-month trend
B0BBC2S5J3
TANLUX Red Exit Sign with Emergency Light, LED Exit Light with Battery Backup, UL Listed, AC 120/277V, Commercial Emergency Lights Combo - 1 Pack
400
▲ 0.0%vs. prior month
$9.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Exit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TANLUX is the best-performing exit brand in July 2026, moving 1,900 units across 3 ASINs for 43.2% of Top 10 volume. Thames & Kosmos follows with 900 units (20.5%), ahead of Frohllia on 500 units (11.4%).
With 6 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $34.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TANLUX
3 ASINs in Top 10
43.2%
Units
1.9K
Revenue
$62.7K
Avg. price
$34.48
B0BPTHJ9S8
$26.58·★4.7·997 revsTANLUX Red Exit Sign with Emergency Lights, LED Emergency Exit Light with Battery Backup, UL Listed, AC 120/277V, Commercial Emergency Lights Combo for Business - 1 Pack
Units sold1KB0CD7B5BC9
$52.99·★4.7·997 revsTANLUX Red Exit Sign With Emergency Lights, LED Light With Battery Backup, UL Listed, AC 120/277V, Commercial Combo for Business - 2 Pack
Units sold500B0BBC2S5J3
$23.88·★4.5·362 revsTANLUX Red Exit Sign with Emergency Light, LED Exit Light with Battery Backup, UL Listed, AC 120/277V, Commercial Emergency Lights Combo - 1 Pack
Units sold400
Thames & Kosmos
3 ASINs in Top 10
20.5%
Units
900
Revenue
$14.1K
Avg. price
$15.65
B07PBXLJP6
$14.97·★4.6·2.7K revsThe House of Riddles | Exit: The Game - A Kosmos Game from Thames & Kosmos | Family-Friendly, Card-Based At-Home Escape Room Experience for 1 To 4 Players, Ages 10+, Multi-colored
Units sold300B0G9B62VX9
$14.99·★4.8·67 revsEXIT: The Circus Mystery | Interactive, Cooperative Escape Room Game, 1-4 Players, Puzzle and Crime Solving, Carnival, Age 12+, Kids and Adults, by Kosmos | Escape Room Strategy Card Game for Children & Parents | 1-4 Players | Ages 12+ | Level 3/5 Riddle Challenge
Units sold300B0742L9B1T
$16.99·★4.4·1.6K revsThames & Kosmos EXIT: The Game - The Forgotten Island
Units sold300
Frohllia
1 ASIN in Top 10
11.4%
Units
500
Revenue
$4.7K
Avg. price
$8.99
B0FC7KMMVL
$8.99·★4.7·127 revs(2 Pack) Exit Signs, Aluminum Exit Sign with Red Background, Exit Sign for Door and Wall Mount - High Visibility Reflective Safety Signs, Easy to Install (Red Exit Signs, 8 x 6 inches)
Units sold500
Trending Exit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0742L9B1T booked 300 units at $16.99, with ▲ 200.0% MoM change. On the growth side, B0GF48V5TW leads positive momentum with ▲ 100.0% MoM growth on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0742L9B1T
Thames & Kosmos EXIT: The Game - The Forgotten Island
Price
$16.99
Rating
4.4
Reviews
1.6K
Latest month sales
B0GF48V5TW
EXIT: The Game - Family - The Trophy Case, Night at the Carnival
Price
$27.49
Rating
4.5
Reviews
119
Latest month sales
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