Exercise Step Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Exercise Step sales on Amazon US totaled 81,650 units in July 2026 (▼ 13.8% vs. the prior month), generating an estimated $3,776,538 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.8% of unit volume and 59.0% of revenue, while a typical listing is priced at $45.38. The keyword itself pulled 12,776 Amazon queries over the same period (▼ 17.7% MoM).
Zooming out to the 12-month window ending July 2026, the exercise step Top 50 moved 862,000 units and $39,739,123 in cumulative sales — an average of 71,833 units and $3,311,594 per month. Monthly throughput topped out at 94,700 units in June 2026 and dipped to 44,750 in May 2026, leaving the latest reading 26.8% higher than August 2025.
Exercise Step Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
81.7K
▼ 13.8% MoM
Monthly Revenue 2026/07
$3.8M
▼ 20.7% MoM
Top 10 Market Share 2026/07
58.8%
Exercise Step Market Share & Sales Concentration on Amazon US — July 2026
The most-sold exercise step listing on Amazon US in July 2026 is ASIN B0CTMKNWF7 (Brand: NICEPEOPLE), which sold 10,000 units at $72.99 apiece — equal to 12.2% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 48,000 units and $2,227,160 in July 2026 — 58.8% of unit volume and 59.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Exercise Step' on Amazon
July 2026
Is 58.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CTMKNWF7
NICEPEOPLE Adjustable Weight Bench for Home Gym, 660LBS Capacity Workout Bench with 8 Backrests for Chest Shoulders Arms, Compact and Foldable Strength Bench for Small Space Apartment Room
10K
▼ 50.0%vs. prior month
$699.9K
latest month
12-month trend
B0CG9BHF5X
Portable Wooden Slant Board for Calf Stretching Squats Calf Stretcher Pilates Physical Therapy Equipment Adjustable Incline Board for Knees Ankle Heel Feet Leg
8K
▲ 100.0%vs. prior month
$219.3K
latest month
12-month trend
B0B5SR78K1
NESKLA 3D Pedometer, Simple Step Counter with Large LCD Display for Walking | Accurate Step Tracker with Removable Clip & Lanyard, No App or Charging Needed, Easy to Use for Senior Men Women Adults
6K
▲ 0.0%vs. prior month
$92.2K
latest month
12-month trend
B0F32YZ2H7
MERACH Under Desk Elliptical, Leg Exerciser While Sitting for Seniors | Quiet Portable Electric Seated Pedal Exerciser Machine with Remote Control & 12-Speeds for Home Office
4K
▼ 20.0%vs. prior month
$376.7K
latest month
12-month trend
B01GPBXP86
GHB Pro Agility Ladder Agility Training Ladder Speed 12 Rung 20ft with Carrying Bag
4K
▼ 20.0%vs. prior month
$50.2K
latest month
12-month trend
B07664K1CW
ProsourceFit Exercise Balance Pad, Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training, Yoga, Physical Therapy
4K
▲ 0.0%vs. prior month
$95K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Exercise Step Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NICEPEOPLE is the best-performing exercise step brand in July 2026, moving 10,000 units across 1 ASIN for 20.8% of Top 10 volume. NORBASE follows with 8,000 units (16.7%), ahead of NESKLA on 6,000 units (12.5%).
Volume is spread across 10 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $15.99 to $72.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NICEPEOPLE
1 ASIN in Top 10
20.8%
Units
10K
Revenue
$699.9K
Avg. price
$72.99
B0CTMKNWF7
$72.99·★4.5·4.2K revsNICEPEOPLE Adjustable Weight Bench for Home Gym, 660LBS Capacity Workout Bench with 8 Backrests for Chest Shoulders Arms, Compact and Foldable Strength Bench for Small Space Apartment Room
Units sold10K
NORBASE
1 ASIN in Top 10
16.7%
Units
8K
Revenue
$219.3K
Avg. price
$25.99
B0CG9BHF5X
$25.99·★4.5·2K revsPortable Wooden Slant Board for Calf Stretching Squats Calf Stretcher Pilates Physical Therapy Equipment Adjustable Incline Board for Knees Ankle Heel Feet Leg
Units sold8K
NESKLA
1 ASIN in Top 10
12.5%
Units
6K
Revenue
$92.2K
Avg. price
$15.99
B0B5SR78K1
$15.99·★4.0·9.4K revsNESKLA 3D Pedometer, Simple Step Counter with Large LCD Display for Walking | Accurate Step Tracker with Removable Clip & Lanyard, No App or Charging Needed, Easy to Use for Senior Men Women Adults
Units sold6K
Trending Exercise Step Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CY3DPXD3 booked 3K units at $19.97, with ▲ 50.0% MoM change. On the growth side, B07MQ4Q634 leads positive momentum with ▲ 1300.0% MoM growth on 700 units, with B0837JGQS9 close behind at ▲ 700.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CY3DPXD3
Squat Wedge Block Set of 3/5 - 960 LBS Capacity - Slant Board for Calf Stretching with 5 Stackable Angles - Calf Stretcher Slant Board - Workout Equipment - EPP Material for Exercise Equipment & Physical Therapy
Price
$19.97
Rating
4.4
Reviews
1.4K
Latest month sales
B07MQ4Q634
Yes4All High Arobic Step Platform & Stackable Risers - Adjustable 4"/6"/8"/10"/12" Height - Choose Full Step Platform Set or 2-Pack Stackable Risers, Customize for Cardio & Aerobic Exercise
Price
$49.14
Rating
4.7
Reviews
2.9K
Latest month sales
B0837JGQS9
Tone Fitness Compact Aerobic Step Platform | Exercise Step
Unlock to view ASIN details and product titles
Price
$19.30
Rating
4.1
Reviews
2.1K
Latest month sales
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