Etch A Sketch Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Etch A Sketch sales on Amazon US totaled 119,400 units in July 2026 (▼ 15.1% vs. the prior month), generating an estimated $1,893,247 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.3% of unit volume and 50.3% of revenue, while a typical listing is priced at $16.87. The keyword itself pulled 26,555 Amazon queries over the same period (▲ 0.9% MoM).
Zooming out to the 12-month window ending July 2026, the etch a sketch Top 50 moved 1,903,050 units and $33,842,996 in cumulative sales — an average of 158,588 units and $2,820,250 per month. Monthly throughput topped out at 390,500 units in December 2025 and dipped to 65,250 in May 2026, leaving the latest reading 16.8% higher than August 2025.
Etch A Sketch Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
119.4K
▼ 15.1% MoM
Monthly Revenue 2026/07
$1.9M
▼ 18.0% MoM
Top 10 Market Share 2026/07
55.3%
Etch A Sketch Market Share & Sales Concentration on Amazon US — July 2026
The most-sold etch a sketch listing on Amazon US in July 2026 is ASIN B0D46FMQTJ (Brand: TQU), which sold 10,000 units at $8.99 apiece — equal to 8.4% of every unit tracked in this report.
The Top 10 ASINs account for 66,000 units and $953,170 in July 2026 — 55.3% of unit volume and 50.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Etch A Sketch' on Amazon
July 2026
Is 55.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0D46FMQTJ
4 Pack LCD Writing Tablet for Kids, 8.5 Inch Colorful Doodle Board Drawing Tablet, Educational Learning Toys Birthday Gifts for Boys Girls Age 3 4 5 6 7 8
10K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend
B0CCTF94DR
EooCoo Kids LCD Writing Tablet, Mess Free Coloring Books, Travel Toys | Toddler Toys Travel Essentials, 8.5 Inch Drawing Pad for Kids 2 Pack, Preschool Classroom Must Have, Age 3-5 Girls Boys Gifts
10K
▲ 0.0%vs. prior month
$87.9K
latest month
12-month trend
B0F9WHCL19
Skillmatics Aqua Puffs Animals, Art & Craft, Paint by Number, Gift for Kids | DIY Puffy Keychains, Screen-Free, Mess-Free Activity, Travel & Creative Kit for Girls & Boys Ages 4, 5, 6, 7, 8, 9, 10
8K
▼ 20.0%vs. prior month
$161.8K
latest month
12-month trend
B0BGN1YDJH
Kikidex Magnetic Drawing Board, Toddler Girl Toys for 1-3 Year Old, Doodle Board Pad Learning and Educational Toys for 1 2 3 Year Old Baby Kids Birthday Gift (Light Blue)
8K
▲ 14.3%vs. prior month
$198.9K
latest month
12-month trend
B0BGN2HQHH
Kikidex Magnetic Drawing Board, Toddler Girl Toys for 1-3 Year Old, Doodle Board Pad Learning and Educational Toys for 1 2 3 Year Old Baby Kids Birthday Gift (Soft Pink)
7K
▼ 12.5%vs. prior month
$173.9K
latest month
12-month trend
B0DKK1MWJZ
Color Sorting Sensory Toys, Fine Motor Skills Toys for Toddlers, Montessori Toys Preschool Learning Activitie, Sensory Activity Toy for Kids 3+ and Adults
5K
▲ 25.0%vs. prior month
$40K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Etch A Sketch Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kikidex is the best-performing etch a sketch brand in July 2026, moving 15,000 units across 2 ASINs for 22.7% of Top 10 volume. TQU follows with 10,000 units (15.2%), ahead of EooCoo on 10,000 units (15.2%).
Volume is spread across 9 brands, with the top three holding 53.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $23.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kikidex
2 ASINs in Top 10
22.7%
Units
15K
Revenue
$372.8K
Avg. price
$23.59
B0BGN1YDJH
$23.59·★4.5·11.5K revsKikidex Magnetic Drawing Board, Toddler Girl Toys for 1-3 Year Old, Doodle Board Pad Learning and Educational Toys for 1 2 3 Year Old Baby Kids Birthday Gift (Light Blue)
Units sold8KB0BGN2HQHH
$23.59·★4.5·11.5K revsKikidex Magnetic Drawing Board, Toddler Girl Toys for 1-3 Year Old, Doodle Board Pad Learning and Educational Toys for 1 2 3 Year Old Baby Kids Birthday Gift (Soft Pink)
Units sold7K
TQU
1 ASIN in Top 10
15.2%
Units
10K
Revenue
$89.9K
Avg. price
$8.99
B0D46FMQTJ
$8.99·★4.5·5.3K revs4 Pack LCD Writing Tablet for Kids, 8.5 Inch Colorful Doodle Board Drawing Tablet, Educational Learning Toys Birthday Gifts for Boys Girls Age 3 4 5 6 7 8
Units sold10K
EooCoo
1 ASIN in Top 10
15.2%
Units
10K
Revenue
$87.9K
Avg. price
$8.99
B0CCTF94DR
$8.99·★4.5·2.4K revsEooCoo Kids LCD Writing Tablet, Mess Free Coloring Books, Travel Toys | Toddler Toys Travel Essentials, 8.5 Inch Drawing Pad for Kids 2 Pack, Preschool Classroom Must Have, Age 3-5 Girls Boys Gifts
Units sold10K
Trending Etch A Sketch Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DKK1MWJZ booked 5K units at $7.99, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DKK1MWJZ
Color Sorting Sensory Toys, Fine Motor Skills Toys for Toddlers, Montessori Toys Preschool Learning Activitie, Sensory Activity Toy for Kids 3+ and Adults
Price
$7.99
Rating
4.1
Reviews
765
Latest month sales
B0CLBF64ZX
ArtCreativity Magnetic Drawing Face - 2 Pack - Travel Toys for Kids, Magnetic Travel Game, Magnet Drawing Doodle Board for Kids - Retro Toy, Vintage Toy, Travel Essentials Games for Ages 3+
Price
$11.99
Rating
4.0
Reviews
809
Latest month sales
B0GJS15WT8
Signsxcel Led Note Board with Colors,16''Drawing Tablet,6 Modes & 8 Colors Light Up Drawing Board,Kids Toy with 13 Light Effects,Birthday Holiday Day Gifts for Girls & Boys Age 3+（White）
Unlock to view ASIN details and product titles
Price
$22.49
Rating
4.5
Reviews
738
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this etch a sketch report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card