Essie Gel Couture Nail Polish Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Essie Gel Couture Nail Polish sales on Amazon US totaled 92,700 units in July 2026 (▼ 15.5% vs. the prior month), generating an estimated $1,082,005 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.6% of unit volume and 61.6% of revenue, while a typical listing is priced at $11.63. The keyword itself pulled 53,592 Amazon queries over the same period (▲ 0.2% MoM).
Zooming out to the 12-month window ending July 2026, the essie gel couture nail polish Top 50 moved 1,047,850 units and $12,451,883 in cumulative sales — an average of 87,321 units and $1,037,657 per month. Monthly throughput topped out at 120,400 units in December 2025 and dipped to 44,750 in May 2026, leaving the latest reading 12.7% higher than August 2025.
Essie Gel Couture Nail Polish Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
92.7K
▼ 15.5% MoM
Monthly Revenue 2026/07
$1.1M
▼ 15.7% MoM
Top 10 Market Share 2026/07
62.6%
Essie Gel Couture Nail Polish Market Share & Sales Concentration on Amazon US — July 2026
The most-sold essie gel couture nail polish listing on Amazon US in July 2026 is ASIN B0BK9872HC (Brand: JODSONE), which sold 10,000 units at $24.99 apiece — equal to 10.8% of every unit tracked in this report.
The Top 10 ASINs account for 58,000 units and $666,410 in July 2026 — 62.6% of unit volume and 61.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Essie Gel Couture Nail Polish' on Amazon
July 2026
Is 62.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BK9872HC
JODSONE Gel Nail Polish Kit 60 PCS with U V Light Soak off Base Top Coat 55 Shine Colors Gel Nail Kit Bright and Dark Brown Wine Red Series Manicure Set for Women and Girls
10K
▲ 0.0%vs. prior month
$238.3K
latest month
12-month trend
B0CBR7J4TV
Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Gel Polish Art Manicure Salon DIY at Home for Women (Milky White-A1075)
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B01E7UKT54
essie Gel Couture Long-Lasting Nail Polish, Vegan, Clear, Shiny Top Coat, 0.46 fl oz
9K
▲ 12.5%vs. prior month
$78.1K
latest month
12-month trend
B0CYLMSQYK
Artdone Nail Art Dotting Tools 6PCS Double-ended Brushes Kit Gel Polish | Liner Brushes Design Pen For Nail Drawing And Nail Paint Brushes Small Detail Brushes
7K
▼ 22.2%vs. prior month
$40.3K
latest month
12-month trend
B0D8KVC49Y
BORN PRETTY 9D Cat Magnetic Eye Gel Polish Holographic Rainbow Gel Polish | 15ML Blue Purple Magnetic Nail Polish with Magnet Nails Art Manicure Salon DIY
5K
▼ 16.7%vs. prior month
$35K
latest month
12-month trend
B0CNR8RMXT
Modelones Nail Strengthener and Growth, Milky White Nail Polish Nail Repair | Nail Hardener Quick Dry Nail Growth Fall Natural Concealer Foundation Strengthening Nail Stuff Toenails Manicurist Gifts 15ml
4K
▼ 42.9%vs. prior month
$32K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Essie Gel Couture Nail Polish Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JODSONE is the best-performing essie gel couture nail polish brand in July 2026, moving 10,000 units across 1 ASIN for 17.2% of Top 10 volume. Double Rhythm follows with 10,000 units (17.2%), ahead of essie on 9,000 units (15.5%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JODSONE
1 ASIN in Top 10
17.2%
Units
10K
Revenue
$238.3K
Avg. price
$24.99
B0BK9872HC
$24.99·★4.4·29.6K revsJODSONE Gel Nail Polish Kit 60 PCS with U V Light Soak off Base Top Coat 55 Shine Colors Gel Nail Kit Bright and Dark Brown Wine Red Series Manicure Set for Women and Girls
Units sold10K
Double Rhythm
1 ASIN in Top 10
17.2%
Units
10K
Revenue
$69.9K
Avg. price
$6.99
B0CBR7J4TV
$6.99·★4.3·8.1K revsDouble Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Gel Polish Art Manicure Salon DIY at Home for Women (Milky White-A1075)
Units sold10K
essie
1 ASIN in Top 10
15.5%
Units
9K
Revenue
$78.1K
Avg. price
$9.78
B01E7UKT54
$9.78·★4.7·9K revsessie Gel Couture Long-Lasting Nail Polish, Vegan, Clear, Shiny Top Coat, 0.46 fl oz
Units sold9K
Trending Essie Gel Couture Nail Polish Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CQV8HL9K booked 3K units at $6.99, with ▲ 50.0% MoM change. On the growth side, B09NBR9DPR leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B01E7UKT6S close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CQV8HL9K
Born Pretty Nude Gel Polish,Jelly Light Nude Sheer Translucent Skin Stone | Natural Soak off U v Gel Nail Polish Kit,Salon Manicure and Nail Art DIY at Home,Long-Lasting,Easy&Smooth to Apply
Price
$6.99
Rating
4.2
Reviews
1.2K
Latest month sales
B09NBR9DPR
2Pcs Nail Clean Up Brushes, Nail Brushes for Cleaning Polish Mistakes | Clean Up Brushes with Round and Angled Tips for Polish Mistakes, Cuticle Edges, Gel Cleanup, Nail Art Designs and Manicures
Price
$5.99
Rating
4.4
Reviews
2.5K
Latest month sales
B01E7UKT6S
Essie Gel Couture Long-Lasting Nail Polish, 8-Free Vegan, Sheer Nude Pink, Fairy Tailor, 0.46 fl oz
Unlock to view ASIN details and product titles
Price
$10.00
Rating
4.4
Reviews
793
Latest month sales
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