Essa Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Douglas is the best-performing essa brand in July 2026, moving 4,300 units across 6 ASINs for 79.6% of Top 10 volume. DELTA follows with 800 units (14.8%), ahead of Mewaii on 300 units (5.6%).

With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $24.62 to $228.79, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00IKWQOPU booked 300 units at $30.95, with ▲ 500.0% MoM change. On the growth side, B0GJT27R5Q leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B012I44KK6 close behind at ▲ 100.0% MoM on 200 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.