Enfamil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Enfamil sales on Amazon US totaled 131,000 units in July 2026 (▼ 5.1% vs. the prior month), generating an estimated $6,586,874 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.0% of unit volume and 40.7% of revenue, while a typical listing is priced at $57.46. The keyword itself pulled 42,344 Amazon queries over the same period (▼ 5.0% MoM).
Zooming out to the 12-month window ending July 2026, the enfamil Top 50 moved 1,348,250 units and $70,033,319 in cumulative sales — an average of 112,354 units and $5,836,110 per month. Monthly throughput topped out at 136,100 units in June 2026 and dipped to 78,600 in May 2026, leaving the latest reading 24.6% higher than August 2025.
Enfamil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
131K
▼ 5.1% MoM
Monthly Revenue 2026/07
$6.6M
▼ 16.6% MoM
Top 10 Market Share 2026/07
55.0%
Enfamil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold enfamil listing on Amazon US in July 2026 is ASIN B09DTGC3MC (Brand: Similac), which sold 20,000 units at $9.88 apiece — equal to 15.3% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 72,000 units and $2,680,760 in July 2026 — 55.0% of unit volume and 40.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Enfamil' on Amazon
July 2026
Is 55.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09DTGC3MC
Similac 360 Total Care Ready-to-Feed Baby Formula | 5 HMO Prebiotic Blend, Infant Formula to Support Baby’s Immune System, Brain Development & Digestive Health, 2-fl-oz, 12 pack
20K
▲ 100.0%vs. prior month
$197.6K
latest month
12-month trend
B000GG2KB0
Enfamil Baby Vitamins Enfamil Poly-Vi-Sol 8 Multi-Vitamins & Iron Supplement Drops for Infants & Toddlers, Supports Growth & Development, 50 mL Dropper Bottle
8K
▲ 0.0%vs. prior month
$69.4K
latest month
12-month trend
B09F5X1JVR
Similac 360 Total Care Baby Formula Powder, Exclusive 5 Prebiotic Blend | Infant Formula Designed to Support Baby’s Immune System, Brain Development & Digestive Health, in 36 oz Value-Size Can, 3 pk
8K
▼ 20.0%vs. prior month
$1.4M
latest month
12-month trend
B08B2QD558
Happy Baby Clearly Crafted, Stage 2, Fruit & Veggie Variety Pack, 4oz (10) | USDA Organic & Vegan Baby Food, Full Serving of Veggies, Gluten-free, Clear Pouch Shows Real Ingredients Inside, Non-GMO
8K
▼ 20.0%vs. prior month
$189.5K
latest month
12-month trend
B0BL638W1W
Similac 360 Total Care Baby Formula Powder, Exclusive 5 Prebiotic Blend | Infant Formula Designed to Support Baby’s Immune System, Brain Development & Digestive Health, in One 20.6 oz Tub
7K
▼ 12.5%vs. prior month
$243.3K
latest month
12-month trend
B0BJKGJZHW
Termichy Stackable Formula Dispenser Portable: Milk Powder Container to go | Separated Compartments Premeasure Storage - Mess-Free Funnel Spout for No-Spill Pouring - for Home or Travel Use
5K
▲ 0.0%vs. prior month
$65K
latest month
12-month trend
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Best Enfamil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Similac is the best-performing enfamil brand in July 2026, moving 43,000 units across 5 ASINs for 59.7% of Top 10 volume. Enfamil follows with 8,000 units (11.1%), ahead of Happy Baby on 8,000 units (11.1%).
With 6 brands splitting the Top 10 and 81.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.68 to $59.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Similac
5 ASINs in Top 10
59.7%
Units
43K
Revenue
$2.1M
Avg. price
$59.43
B09DTGC3MC
$9.88·★4.8·7.3K revsSimilac 360 Total Care Ready-to-Feed Baby Formula | 5 HMO Prebiotic Blend, Infant Formula to Support Baby’s Immune System, Brain Development & Digestive Health, 2-fl-oz, 12 pack
Units sold20KB09F5X1JVR
$170.84·★4.8·1.4K revsSimilac 360 Total Care Baby Formula Powder, Exclusive 5 Prebiotic Blend | Infant Formula Designed to Support Baby’s Immune System, Brain Development & Digestive Health, in 36 oz Value-Size Can, 3 pk
Units sold8KB0BL638W1W
$34.98·★4.8·3.2K revsSimilac 360 Total Care Baby Formula Powder, Exclusive 5 Prebiotic Blend | Infant Formula Designed to Support Baby’s Immune System, Brain Development & Digestive Health, in One 20.6 oz Tub
Units sold7KB00OJ87EHG
$42.97·★4.7·3.3K revsSimilac Advance Baby Formula Powder With Iron, Inspired by Breast Milk | Nutritionally Complete Infant Formula for Babies, Support for Brain & Eye Development, Easy to Digest, 30.8 oz value-size can
Units sold4KB0BL41CQLL
$38.48·★4.8·2K revsSimilac 360 Total Care Sensitive Baby Formula Powder, 5 HMO Prebiotic Blend | Infant Formula for Babies with Lactose Sensitivity Immune System, Brain Development & Digestive Health Support, 20.1 oz tub
Units sold4K
Enfamil
1 ASIN in Top 10
11.1%
Units
8K
Revenue
$69.4K
Avg. price
$8.68
B000GG2KB0
$8.68·★4.5·12.1K revsEnfamil Baby Vitamins Enfamil Poly-Vi-Sol 8 Multi-Vitamins & Iron Supplement Drops for Infants & Toddlers, Supports Growth & Development, 50 mL Dropper Bottle
Units sold8K
Happy Baby
1 ASIN in Top 10
11.1%
Units
8K
Revenue
$189.5K
Avg. price
$24.31
B08B2QD558
$24.31·★4.7·3.8K revsHappy Baby Clearly Crafted, Stage 2, Fruit & Veggie Variety Pack, 4oz (10) | USDA Organic & Vegan Baby Food, Full Serving of Veggies, Gluten-free, Clear Pouch Shows Real Ingredients Inside, Non-GMO
Units sold8K
Trending Enfamil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B004E5KHU0 booked 4K units at $12.98, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004E5KHU0
Nido NESTLE Kinder 1+ Powdered Milk Beverage 1.76 lb. Canister
Price
$12.98
Rating
4.7
Reviews
1.9K
Latest month sales
B0BL41CQLL
Similac 360 Total Care Sensitive Baby Formula Powder, 5 HMO Prebiotic Blend | Infant Formula for Babies with Lactose Sensitivity Immune System, Brain Development & Digestive Health Support, 20.1 oz tub
Price
$38.48
Rating
4.8
Reviews
2K
Latest month sales
B0CLXZJK1M
Kabrita Goat Milk Infant Formula Powder, Gentle Digestion, Non-GMO, 28 oz | Gentle Alternative to Cow's Milk, with Iron, DHA, ARA & Prebiotics, for Infants 0–12 Months
Unlock to view ASIN details and product titles
Price
$45.89
Rating
4.6
Reviews
1.6K
Latest month sales
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