Enamel Pins Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Enamel Pins sales on Amazon US totaled 26,450 units in July 2026 (▲ 2.5% vs. the prior month), generating an estimated $216,670 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.7% of unit volume and 61.2% of revenue, while a typical listing is priced at $8.55. The keyword itself pulled 33,091 Amazon queries over the same period (▲ 20.6% MoM).
Zooming out to the 12-month window ending July 2026, the enamel pins Top 50 moved 253,600 units and $2,044,192 in cumulative sales — an average of 21,133 units and $170,349 per month. Monthly throughput topped out at 26,450 units in July 2026 and dipped to 14,000 in May 2026, leaving the latest reading 12.1% higher than August 2025.
Enamel Pins Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
26.4K
▲ 2.5% MoM
Monthly Revenue 2026/07
$216.7K
▼ 1.7% MoM
Top 10 Market Share 2026/07
59.7%
Enamel Pins Market Share & Sales Concentration on Amazon US — July 2026
The most-sold enamel pins listing on Amazon US in July 2026 is ASIN B07VH4JMMQ (Brand: DECYOOL), which sold 5,000 units at $6.95 apiece — equal to 18.9% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 15,800 units and $132,642 in July 2026 — 59.7% of unit volume and 61.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Enamel Pins' on Amazon
July 2026









Is 59.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B07VH4JMMQ
DECYOOL 30 Pieces Metal Pin Backs Locking Pin Keepers Locking Clasp | Nickel Plated Copper,convenient to carry, and blend seamlessly behind any pin,No Tools Required Spring Loaded Lock
5K
▼ 16.7%vs. prior month
$33.5K
latest month
12-month trend

B0BGPTQN6S
Ceryvop 30 PCS Locking Pin Backs Keepers Clasp, Metal Pin Locks Back
2K
▲ 0.0%vs. prior month
$12.1K
latest month
12-month trend

B0BV2TRJCD
40PCS Locking Pin Back Keeper Clasp, Metal Pin Backing for Brooch Lapel
2K
▲ 100.0%vs. prior month
$12.2K
latest month
12-month trend

B07L4PLHVV
Leinuosen 60 Pcs Pin Keepers Locking Clasp Pin Back Replacement with Wrench | Includes Wrench, Secure Clasp Fit, Metal Locking Back, Replacement Pin Fastener, Bulk Pack
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend

B07SX9FS1F
Mudder 100 Pcs Pin Backs Locking for Pin Keepers Locking Clasp with Wrench | Secure pin locking back, metal clasp keeper, fits enamel pins, wrench included, 100 pack bulk set
1K
▲ 0.0%vs. prior month
$15K
latest month
12-month trend

B0CPPTMTS6
Lock Pin Backs for Lapel Pins, 50 Pack | Pin Back Replacement, Metal Enamel Pin Backing, For Craft Making, Silver
1K
▲ 0.0%vs. prior month
$4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Enamel Pins Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DECYOOL is the best-performing enamel pins brand in July 2026, moving 5,000 units across 1 ASIN for 31.6% of Top 10 volume. Ceryvop follows with 2,000 units (12.7%), ahead of NANMOTUE on 2,000 units (12.7%).
Volume is spread across 10 brands, with the top three holding 57.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $6.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DECYOOL
1 ASIN in Top 10
31.6%
Units
5K
Revenue
$33.5K
Avg. price
$6.95

B07VH4JMMQ
$6.95·★4.7·10.7K revsDECYOOL 30 Pieces Metal Pin Backs Locking Pin Keepers Locking Clasp | Nickel Plated Copper,convenient to carry, and blend seamlessly behind any pin,No Tools Required Spring Loaded Lock
Units sold5K
Ceryvop
1 ASIN in Top 10
12.7%
Units
2K
Revenue
$12.1K
Avg. price
$5.99

B0BGPTQN6S
$5.99·★4.7·2.3K revsCeryvop 30 PCS Locking Pin Backs Keepers Clasp, Metal Pin Locks Back
Units sold2K
NANMOTUE
1 ASIN in Top 10
12.7%
Units
2K
Revenue
$12.2K
Avg. price
$5.99

B0BV2TRJCD
$5.99·★4.7·1.8K revs40PCS Locking Pin Back Keeper Clasp, Metal Pin Backing for Brooch Lapel
Units sold2K
Trending Enamel Pins Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B5D8S1DP booked 800 units at $12.99, with ▲ 33.3% MoM change. On the growth side, B0FCK4PWW5 leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0FCJRF596 close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0B5D8S1DP
SINCCO 20/40/50/80 PCS Cute Enamel Backpack Pins, Funny Enamel Pins Bulk Set Cool Button Pins Aesthetic Brooch Lapel Pins Anime for Backpacks, Jackets, Hats, Kids, Girls
Price
$12.99
Rating
4.6
Reviews
1.1K
Latest month sales

B0FCK4PWW5
Stitch with Donut Enamel Pin
Price
$6.99
Rating
5.0
Reviews
47
Latest month sales

B0FCJRF596
Disney Ursula Enamel Pin
Unlock to view ASIN details and product titles
Price
$8.84
Rating
4.7
Reviews
38
Latest month sales
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