Enamel Pins Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Enamel Pins sales on Amazon US totaled 26,450 units in July 2026 (▲ 2.5% vs. the prior month), generating an estimated $216,670 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.7% of unit volume and 61.2% of revenue, while a typical listing is priced at $8.55. The keyword itself pulled 33,091 Amazon queries over the same period (▲ 20.6% MoM).

Zooming out to the 12-month window ending July 2026, the enamel pins Top 50 moved 253,600 units and $2,044,192 in cumulative sales — an average of 21,133 units and $170,349 per month. Monthly throughput topped out at 26,450 units in July 2026 and dipped to 14,000 in May 2026, leaving the latest reading 12.1% higher than August 2025.

253.6KTotal units sold · Last 12 months
$2MTotal revenue · Last 12 months
33.1K▲ 20.6% MoM
Monthly search volume
$8.55Avg. price · July 2026

Enamel Pins Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales23.6K
Revenue$193.7K

2025/09

Sales20.4K
Revenue$158K

2025/10

Sales20.9K
Revenue$158.3K

2025/11

Sales20.3K
Revenue$159.7K

2025/12

Sales22.9K
Revenue$190.8K

2026/01

Sales17.1K
Revenue$135K

2026/02

Sales18.4K
Revenue$147.3K

2026/03

Sales20.3K
Revenue$164.8K

2026/04

Sales23.4K
Revenue$185.9K

2026/05

Sales14K
Revenue$113.6K

2026/06

Sales25.8K
Revenue$220.4K
26.4K

2026/07

Sales26.4K
Revenue$216.7K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

26.4K

▲ 2.5% MoM

Monthly Revenue 2026/07

$216.7K

▼ 1.7% MoM

Top 10 Market Share 2026/07

59.7%

See the Top 10 ASINs driving 59.7% of sales

Enamel Pins Market Share & Sales Concentration on Amazon US — July 2026

The most-sold enamel pins listing on Amazon US in July 2026 is ASIN B07VH4JMMQ (Brand: DECYOOL), which sold 5,000 units at $6.95 apiece — equal to 18.9% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.

The Top 10 ASINs account for 15,800 units and $132,642 in July 2026 — 59.7% of unit volume and 61.2% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Enamel Pins' on Amazon

July 2026
ASINSIGHT Logo
59.7% Volume Share 15.8K units sold
61.2% Revenue Share $132.6K estimated
Free Beta

Is 59.7% Top 10 share highly concentrated?

Ask AI to evaluate competition, market structure, and entry opportunities using ASINSIGHT’s tracked Amazon sales, ranking, and keyword data.

Compare the Top 10How competitive is this market?Is there room for new sellers?
Analyze this market with AI

Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data

Top 5 Volume Share breakdown

B07VH4JMMQ 18.9%
B0BGPTQN6S 7.6%
B0BV2TRJCD 7.6%
B07L4PLHVV 3.8%
B07SX9FS1F 3.8%
Others 58.4%
#1
DECYOOL 30 Pieces Metal Pin Backs Locking Pin Keepers Locking Clasp | Nickel Plated Copper,convenient to carry, and blend seamlessly behind any pin,No Tools Required Spring Loaded Lock

B07VH4JMMQ

DECYOOL 30 Pieces Metal Pin Backs Locking Pin Keepers Locking Clasp | Nickel Plated Copper,convenient to carry, and blend seamlessly behind any pin,No Tools Required Spring Loaded Lock

$6.95· 4.7·10.7K reviews
Monthly Sales

5K

▼ 16.7%

vs. prior month

Revenue

$33.5K

latest month

Monthly Trend

12-month trend

#2
Ceryvop 30 PCS Locking Pin Backs Keepers Clasp, Metal Pin Locks Back

B0BGPTQN6S

Ceryvop 30 PCS Locking Pin Backs Keepers Clasp, Metal Pin Locks Back

$5.99· 4.7·2.3K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$12.1K

latest month

Monthly Trend

12-month trend

#3
40PCS Locking Pin Back Keeper Clasp, Metal Pin Backing for Brooch Lapel

B0BV2TRJCD

40PCS Locking Pin Back Keeper Clasp, Metal Pin Backing for Brooch Lapel

$5.99· 4.7·1.8K reviews
Monthly Sales

2K

▲ 100.0%

vs. prior month

Revenue

$12.2K

latest month

Monthly Trend

12-month trend

#4
Leinuosen 60 Pcs Pin Keepers Locking Clasp Pin Back Replacement with Wrench | Includes Wrench, Secure Clasp Fit, Metal Locking Back, Replacement Pin Fastener, Bulk Pack

B07L4PLHVV

Leinuosen 60 Pcs Pin Keepers Locking Clasp Pin Back Replacement with Wrench | Includes Wrench, Secure Clasp Fit, Metal Locking Back, Replacement Pin Fastener, Bulk Pack

$9.99· 4.7·3.1K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$10K

latest month

Monthly Trend

12-month trend

#5
Mudder 100 Pcs Pin Backs Locking for Pin Keepers Locking Clasp with Wrench | Secure pin locking back, metal clasp keeper, fits enamel pins, wrench included, 100 pack bulk set

B07SX9FS1F

Mudder 100 Pcs Pin Backs Locking for Pin Keepers Locking Clasp with Wrench | Secure pin locking back, metal clasp keeper, fits enamel pins, wrench included, 100 pack bulk set

$14.99· 4.7·2.7K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$15K

latest month

Monthly Trend

12-month trend

#6
Lock Pin Backs for Lapel Pins, 50 Pack | Pin Back Replacement, Metal Enamel Pin Backing, For Craft Making, Silver

B0CPPTMTS6

Lock Pin Backs for Lapel Pins, 50 Pack | Pin Back Replacement, Metal Enamel Pin Backing, For Craft Making, Silver

$3.99· 4.7·309 reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$4K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Enamel Pins Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

DECYOOL is the best-performing enamel pins brand in July 2026, moving 5,000 units across 1 ASIN for 31.6% of Top 10 volume. Ceryvop follows with 2,000 units (12.7%), ahead of NANMOTUE on 2,000 units (12.7%).

Volume is spread across 10 brands, with the top three holding 57.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $6.95, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

31.6%
12.7%
12.7%
43.0%
DECYOOL
Ceryvop
NANMOTUE
Other brands
1

DECYOOL

1 ASIN in Top 10

31.6%

Units

5K

Revenue

$33.5K

Avg. price

$6.95

  • DECYOOL 30 Pieces Metal Pin Backs Locking Pin Keepers Locking Clasp | Nickel Plated Copper,convenient to carry, and blend seamlessly behind any pin,No Tools Required Spring Loaded Lock

    B07VH4JMMQ

    $6.95·4.7·10.7K revs

    DECYOOL 30 Pieces Metal Pin Backs Locking Pin Keepers Locking Clasp | Nickel Plated Copper,convenient to carry, and blend seamlessly behind any pin,No Tools Required Spring Loaded Lock

    Units sold5K
2

Ceryvop

1 ASIN in Top 10

12.7%

Units

2K

Revenue

$12.1K

Avg. price

$5.99

  • Ceryvop 30 PCS Locking Pin Backs Keepers Clasp, Metal Pin Locks Back

    B0BGPTQN6S

    $5.99·4.7·2.3K revs

    Ceryvop 30 PCS Locking Pin Backs Keepers Clasp, Metal Pin Locks Back

    Units sold2K
3

NANMOTUE

1 ASIN in Top 10

12.7%

Units

2K

Revenue

$12.2K

Avg. price

$5.99

  • 40PCS Locking Pin Back Keeper Clasp, Metal Pin Backing for Brooch Lapel

    B0BV2TRJCD

    $5.99·4.7·1.8K revs

    40PCS Locking Pin Back Keeper Clasp, Metal Pin Backing for Brooch Lapel

    Units sold2K

One Amazon dataset. Two ways to use it.

Every number in this enamel pins report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.

Web AppExplore & Monitor

Explore the full data

Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.

  • Organic vs. ad traffic shifts per product
  • Hourly rank and search-volume tracking
  • Competitor ASINs and historical trends
Explore the full data

Starts with a free ASINSIGHT account

MCPAsk & AnalyzeFree Beta

Analyze the data your way

Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.

  • Combine product, keyword, sales & ranking data freely
  • Follow up in your own words, no fixed reports
  • Works in ChatGPT, Claude & Cursor
Analyze with ASINSIGHT MCP

20,000 credits/mo free, no credit card

ASINSIGHT logo

Empower Amazon Sellers With Keyword Expertise Boost Product Keyword Rankings.

Copyright © 2026 ASINSIGHT All rights reserved.

|